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The Future is Immersive

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About this event

Businesses of all sizes and from all sectors are using immersive technologies to transform the way they operate. You may already have seen some of these exciting innovations in the news or even come across them in your day to day life.

• Many estate agents now offer 360 degree virtual tours of properties. Could you do something similar for your own premises?
• Retailers are offering customers exciting opportunities to ‘try before you buy’ with immersive technologies. You can virtually test drive a new car, visualise a paint colour or product in your own home and even ‘try on’ make up via your mobile phone! Could you showcase your product this way?
• Manufacturers are training employees through virtual reality to identify risks and respond to hazardous situations. In medicine and healthcare, skilled tasks are being learned via virtual reality in a safe and practical way. Could your staff training be delivered like this?

Join us at this free event as we bring together a panel of innovators and entrepreneurs drawn from dining, music, escape rooms, theatre and gaming, to discuss the extraordinary benefits and some of the challenges of adding an immersive layer to their experiences.  Garner insights into branding and audience development opportunities as experts share their strategies for success in these uncertain times.

Speakers

Professor Helen Kennedy - University of Nottingham

The panel discussion will be chaired by Professor Helen W. Kennedy, Project Lead for LEADD:NG - an ERDF funded project to support SMEs in their engagement with the opportunities presented by bleeding edge immersive technologies. Helen is Professor of Creative and Cultural Industries at the University of Nottingham. Helen’s career has been characterised by her passion for the integration of research with collaborative and creative partnerships. She has an international reputation for her research and advocacy work in Game Studies and for her leadership in the development of the field.

Joel Hall - StreamPark

A graduate of the University of Nottingham and Royal Birmingham Conservatoire, Joel Hall is a digital producer at the Royal Shakespeare Company. He is also a composer represented by Berlin Associates having recently innovated the first interactive ‘Musical in a Book’, The Terrific Treevils at the Watford Palace Theatre. Performed by West End and UK touring actors via QR codes and introduced by award-winning radio and TV presenter Clive Anderson, the ‘Musical in a Book’ was created with the Woodland Trust to inspire and educate young people about the beauty and importance of woodlands. Joel is also the director and producer of StreamPark, an award-winning interactive digital events platform, developed in response to the COVID-19 pandemic to support in-person and online events at interactive digital parks, venues and worlds. StreamPark is currently partnered with the Mixed Reality Lab at the University of Nottingham, Live Cinema UK, and Oxfam GB to explore a hybrid of online and in-person immersive experiences funded by Horizon Digital Economy Research. The achievements of StreamPark were acknowledged by an Inspire Award for Creativity and Innovation, presented by the acclaimed cellist Sheku Kanneh-Mason on behalf of Inspire: Culture, Learning and Libraries. 

Eddy Hackett - Lost Estate

Eddy Hackett is a percussionist, educator and creative producer based in London. He gained a BMus from the Royal Academy of Music in London and a MMus from the Manhattan School of Music in New York where he was an entrance scholar. In 2017 Eddy co-founded and become a director of The Lost Estate, a production company that transforms site-specific locations into immersive Arts experiences which fuse extraordinary theatre, dance, live music, stunning dining, and craft mixology into unforgettable nights out. A proudly independent commercial venue, The Lost Estate has established a profitable and sustainable financial model for the Arts which is thriving and growing rapidly. Lost Estate productions have played to over 60,000 guests gathering countless 5-star reviews from audiences and critics alike. In 2022, The Lost Estate will open its first flagship permanent home in West London. 

Sheena Patel - YonderBeyond 

Sheena co-created and produced Time Run (voted one of the best escape games in the world TERPECA 2018) and Sherlock: The Game is Now (Visit London’s 'Best New Tourism Business' 2020). The latter addressed the challenge of taking the relatively niche format of escape games to a mainstream audience who were fans of the cult BBC show. The resulting 15,000 sq ft attraction is a unique, playable episode, that sends players on a 90-minute adventure through authentic replicas of the show sets, solving puzzles, challenges and mysteries. 

As Director of YonderBeyond, she supports brands, independent companies and agencies such as Flavourology, Bearded Kitten, Bompas & Parr, Hotel Wonderland and XYZ Experiential, to devise or deliver new immersive experiences or attractions. Titles and brands she has worked on include Diageo, Money Heist, Peaky Blinders, Disney, Yoto and Nike.

Agenda

Time	Agenda item
7.45am – 8.10am	Breakfast and networking for those joining us in person
8.10am – 8.15am	Welcome
8.15am – 9.00am	Keynote presentation
9.00am – 9.10am	Question and answer session
9.10am – 9.20am	Elevator pitches
9.20am – 9.30am	Close

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State Aid

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of Productivity Through Innovation. This event is classed as State Aid to participating businesses, the value of which is up to £100.00, but is delivered completely free of charge to participants.

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We are required by our funders (the European Regional Development Fund) to report which companies have attended our events as part of Productivity Through Innovation, so your data will also be used to comply with the reporting and monitoring requirements of our funders.

Read our privacy policy for more information on how your data is used and stored. If you have any questions about registering for this event, please email rebecca.drysdale@nottingham.ac.uk.