Events for Business

Psychological Insights into Behaviour Change in Business

Tuesday 27th September 2022
16:30 - 18:30 GMT

Join us in person at Lakeside Arts, University Park, University of Nottingham


Watch the live stream online - your choice!

About this event

Wouldn’t it be great if you could wave a magic wand and persuade your customers, colleagues, suppliers and stakeholders to behave in exactly the way you wanted them to? To start doing something you wanted them to do, or stop doing something you didn’t want them to do?

With behavioural psychology, not only is it possible to instigate behaviour change, it can be transformative to your business. And the good news is, influencing the behaviour of others isn’t sorcery: it’s science.

Join us at this free event where we’ll bring together experts from industry and academia to explore how behaviour change insights can be applied in fields as diverse as health, sport, life sciences, management, environmental activism and advertising.


Tim Bassford - Founder of Turbine Creative

Tim Bassford is the Founder of Nottingham based creative agency, Turbine Creative. He has worked with high profile brands such as The Walt Disney Company, Team GB, the BBC and Johnson & Johnson, as well as working on strategic national NHS campaigns. His creative team support marketing and comms campaigns centred around behaviour-change to both broad and highly targeted demographics. Tim is continually excited about the power of behaviour-change strategies to improve society at large and also empower individuals to become their very best self.

Dr Mark Hasslegrove - Associate Professor in the School of Psychology at the University of Nottingham

Dr Mark  Haselgrove is an associate Professor in the School of Psychology at the University of Nottingham. He combines his research  into the fundamental  mechanisms of learning and memory with projects that apply psychological insights to real-world problems. Since 2020 he has been working on a project that aims to embed principles of behaviour-change into the systems of a Nottingham-based creative agency


TimeAgenda item
4:30pm - 5:00pm Nibbles and networking for those joining us in person
5:00pm - 5:05pm  Welcome
5:05pm - 5:50pm Keynote presentations
5:50pm - 6:00pm Elevator pitches
6:00pm - 6:30pm  More networking for those that want to stay on

Book your place

Elevator pitches

After the main presentations, we will be offering a few short slots to those who want to make an elevator pitch to the audience. If you'd like to take a one minute slot to promote your business to the network, share your news, ask for feedback or recruit partners for a collaborative project, then contact the team. These slots are open to anyone, whether from a business, another organisation, or the university itself.

State Aid

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of Productivity Through Innovation. This event is classed as State Aid to participating businesses, the value of which is up to £100.00, but is delivered completely free of charge to participants.

European Regional Development Fund logo

Privacy and your data

We will add the data you provide on this form to our customer relationship management (CRM) system for the purposes of administrating this event, communicating with you about it and facilitating your company’s relationship with the University. We may also contact you about similar events in the future.

We are required by our funders (the European Regional Development Fund) to report which companies have attended our events as part of Productivity Through Innovation, so your data will also be used to comply with the reporting and monitoring requirements of our funders.

Read our privacy policy for more information on how your data is used and stored. If you have any questions about registering for this event, please email