Why should a business adopt sustainable and responsible practices? In an increasingly competitive marketplace , what's 'in it' for SMEs?
Sustainable and responsible business actually makes good business sense for SMEs. It can:
Join the University of Nottingham for this free workshop to explore how doing ‘better’ business could transform your company. In an increasingly competitive marketplace, this event led by Paul Caulfield will look at how companies are having to become more innovative and creative in their use of resources to create thriving, profitable and sustainable businesses. If you want to enhance brand image through positive publicity, increase market share, strengthen employee morale, cut costs by reducing waste, and drive innovation in your sector, this is an event not to be missed.
Paul is Director of the Nottingham MBA at Nottingham University Business School. His academic work is built upon experience gained in Strategic Planning and Corporate Responsibility with BP, where he was responsible for European strategic planning and for community investment and engagement strategy focusing on improving sustainable interventions. Prior to joining BP, he held senior roles in strategic business development, focusing on business modelling and venture finance for major European and US banks. He has operational experience of MNC and NGO operations in the developing world covering sustainable business development and capability building in Angola, Russia, Vietnam and Bangladesh.
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