Nottingham University Business School is proud to partner with multi-award winning digital marketing agency Impression for a half-day workshop dedicated to giving you the latest knowledge in the areas of SEO, digital PR, PPC, social media advertising and CRO. Learn how to choose the right channel according to your business goals, and where your time is best spent for the greatest ROI. Each session will be delivered by an expert in that subject area, with case studies and examples along the way.
From Google updates to changing technologies to new techniques and potential risks, digital marketing is an ever-changing discipline. For businesses that use it successfully, digital marketing provides an opportunity to make a hugely positive impact on the bottom-line - but staying up to date with all the changes can be tough!
This is a very practical session where you can expect to leave armed with a list of actions to take in your own business. Laptops are useful but not essential.
The workshop is exclusive to alumni and business associates of The University of Nottingham and is ideal for business owners, managers, marketers and strategists.
Event outline
08:00 - 08:30 Arrival and networking
08:30 - 09:00 The latest updates affecting search marketing
09:00 - 10:00 SEO best practice for growing online businesses
10:00 - 10:30 Break
10:30 - 11:30 Getting more bang for your buck in PPC advertising
11:30 - 12:00 Your digital PR opportunity
12:00 - 12:30 Growing revenue through Conversion Rate Optimisation (CRO)
12:30 - 13:00 Questions and close
The workshop will run from 8.30am to 12.30pm with a refreshment break mid way and a buffet sandwich lunch provided after the session for those who wish to stay and network. You’ll be welcome to ask questions throughout and the team will ensure you leave with clear, tangible tips to apply within your own businesses.
NOTE: Places for this event are limited so please book early using the registration link above to avoid disappointment.
About Impression
Impression is a digital marketing agency based in Nottingham’s Creative Quarter and with an office in London. They offer search engine optimisation (SEO), paid marketing (PPC), content marketing and digital PR, alongside web development. They were winners of the New Business of the Year award at the Nottingham Post Awards 2016 and featured on the main stage at the SEO industry’s biggest conference 'BrightonSEO' in the same year.
Impression is a Google Partner and Bing accredited. For more about please visit their website or follow them on LinkedIn