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Liz Evans

Assistant Professor in Film and Television Studies, Faculty of Arts

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Expertise Summary

I am primarily interested in the relationship between technology and the experience of narrative. My research focuses on film and television audiences, in particular in relation to the development of cross-platform narrative forms. I am concerned with issues such as interactivity, agency and immersion. My first book, Transmedia Television, explores the attitudes, opinions and values of audiences towards the development of the internet and mobile phone as extensions and alternatives to the television set:

Transmedia Television: Audiences, New Media and Daily Life

I am currently involved in three research projects:

User Engagements with Online Distribution Services in Brazil, India and South Korea: Part of the Connected Viewing Initiative at the Carsey Wolf Center (UC Santa Barbara), this project explore the cultural values that audiences attach to film and television in three emerging markets. The project focuses on online viewing services as well as the value of international, particularly US-produced, content.

Understanding the Multiscreen Household: This project examines the function of communal and personal screen technologies within multi-screen households It aims to develop a toolkit to simultaneously monitor and log use of multiple screen technologies including television, laptops, tablets and smartphones. In doing so it will gather data on who engages with screen media on multiple devices, how they engage with it, when they do and the impact of household dynamics and routines on that engagement. It aims to conduct this search via longitudinal methods to allow an examination of how new services and technologies become integrated into households.

Moving Experience: This is an interdisciplinary research group that is working with filmmaker Rik Lander to create a series of pervasive media events. The aim is to collect audience data throughout the events in order to answer questions concerning the nature of engagement with pervasive drama and the relationship between narrative, media form, technology and space. It brings together researchers from film and television studies, music, performances studies, computer science, psychology and learning sciences.

Teaching Summary

My teaching interests are primarily focused within the fields of television studies, new media studies and research methods. I have taught on a number of modules including those concerned with… read more

Research Summary

I am primarily interested in the relationship between technology and the experience of narrative. My research focuses on film and television audiences, in particular in relation to the development of… read more

Selected Publications

  • EVANS, E., 2014. Tweeting on the BBC: Audience and Brand Management via Third Party Websites. In: SANTO, AVI, JOHNSON, DEREK and KOMPARE, DEREK, eds., Making Media Work: Cultures of Management in the Entertainment Industries NYU Press.
  • EVANS, ELIZABETH, 2014. "We're all a bunch of Nutters!": Production Dyanmics in ARGs International Journal of Communication. 8, 1-20
  • EVANS, ELIZABETH, FLINTHAM, MARTIN and MARTINDALE, SARAH, 2014. The Malthusian Paradox: Performance in an Alternate Reality Game Pervasive Ubiquitous Computing.
  • EVANS, ELIZABETH, 2014. Mobile Engagement: The Technological and Social Dynamics of Transmedia Pervasive Narratives. In: XU, XIAOGE, ed., Interdisciplinary Mobile Media and Communications: Social, Political and Economic Implications IGI Global.

My teaching interests are primarily focused within the fields of television studies, new media studies and research methods. I have taught on a number of modules including those concerned with textual analysis, introducing students to television studies, audience research and video production. I have also supervised dissertations on topics including the representation of soldiers on British television, 'tween' girls' engagement with makeover programmes, alternate reality films and technophobia, smartphone use, and the use of profile pictures on Facebook. I am particularly interested in developing the use of new technologies (most notably tablet computers and smartphones) in the teaching of audio-visual material including television, film and 'interactive' forms such as video games.

I am Director of the Creative Student Network, which aims to offer our students skills and advice that will help them secure jobs in the screen industries. Network activities include small filming projects, CV/networking training and talks from a range of industry professionals. The Network is also home to an internship programme with places at Fox Studios and the Art Directors Guild in Los Angeles, and Red Bee Media and Natalie Edwards Semiotics in the UK.

I have supervised a number of postgraduate research students on topics including seriality in television, comics and videogames, authorship and branding, accidental audiences, the materiality of fandom and collective production. I also co-supervise two interdisciplinary PhD projects with colleagues in Computer Science on audience responses to suspense films and emotional engagement with videogames.

Current Research

I am primarily interested in the relationship between technology and the experience of narrative. My research focuses on film and television audiences, in particular in relation to the development of cross-platform narrative forms. I am concerned with issues such as interactivity, agency and immersion. My first book, Transmedia Television, explores the attitudes, opinions and values of audiences towards the development of the internet and mobile phone as extensions and alternatives to the television set.

Transmedia Television: Audiences New Media and Daily Life

I am currently involved in three research projects:

User Engagements with Online Distribution Services in Brazil, India and South Korea: Part of the Connected Viewing Initiative at the Carsey Wolf Center (UC Santa Barbara), this project explore the cultural values that audiences attach to film and television in three emerging markets. The project focuses on online viewing services as well as the value of international, particularly US-produced, content.

Understanding the Multiscreen Household: This project examines the function of communal and personal screen technologies within multi-screen households It aims to develop a toolkit to simultaneously monitor and log use of multiple screen technologies including television, laptops, tablets and smartphones. In doing so it will gather data on who engages with screen media on multiple devices, how they engage with it, when they do and the impact of household dynamics and routines on that engagement. It aims to conduct this search via longitudinal methods to allow an examination of how new services and technologies become integrated into households.

Moving Experience: This is an interdisciplinary research group that is working with filmmaker Rik Lander to create a series of pervasive media events. The aim is to collect audience data throughout the events in order to answer questions concerning the nature of engagement with pervasive drama and the relationship between narrative, media form, technology and space. It brings together researchers from film and television studies, music, performances studies, computer science, psychology and learning sciences.

Future Research

I am interested in projects that explore the ways in which technology is shaping engagement with narrative forms, especially drama. I am interested in the methodological implications of studying rapidly changing media landscapes and am particularly interested in developing longitudinal projects that would examine the changing attitudes and values of audiences. I am also interested in issues of transmedia storytelling, fan studies and games studies.

School of Cultures, Languages and Area Studies

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