Straight from the horse's mouth — study reveals owners supplement choices

   
   
A dressage horse and rider in competition
23 Jan 2012 15:53:40.307
PA 22/12

Horse owners are most likely to use their vet to guide the choice of nutritional supplements they feed their animal, but also rely heavily on recommendations from other riders, a unique study has revealed.

Early findings from the research, being led by the School of Veterinary Sciences at The University of Nottingham, also found that joint and mobility and behaviour problems topped the list of owners concerns when seeking supplements for their horse.

Dr Sarah Freeman, Associate Professor and European Specialist in Large Animal Surgery, who is supervising the study said: “This collaborative study by vets and nutritionists is the first of its kind. It has given horse owners a voice on important issues, and the results will help vets, nutritionists and horse owners to work together to match needs for different horses.”
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The study is being undertaken by two third-year veterinary students, Charlotte Agar and Rachael Gemmill, in collaboration with Dr Teresa Hollands at Dodson & Horrell Limited, a leading manufacturer of horse feeds, including nutritional supplements.

More than 800 horse owners took part in an online questionnaire for the survey, which was launched in September last year and is the first study of its kind into which nutritional supplements they use and the reasons behind their choices.

Word of mouth advice 

The study was primarily aimed at dressage and eventing riders as a way of looking at which issues were of most concern to competition horse owners, what supplements they would like to see available and the best ways of passing on information about supplements to them.

Initial results from the study found that almost half of all owners (49.8 per cent) rely on their vet for advice on which supplements to use, followed by internet articles or reviews (39.4 per cent). However, when asked specifically about their latest purchase of supplements, word of mouth and advice from other horse owners was identified as the most important source most frequently (18.1 per cent).

Joint and mobility supplements were considered to be the most important, however, there were differences between the competitive disciplines, which is likely to be explained by the different demands of the individual sports.

Further research is needed to analyse the choices made by owners in greater depth and to investigate how best to provide better information to owners on the supplements available.

The next stage of the study will involve interviewing individual horse owners to provide a more detailed insight into their decision making process.

— Ends —

Notes to editors: The University of Nottingham, described by The Sunday Times University Guide 2011 as ‘the embodiment of the modern international university’, has award-winning campuses in the United Kingdom, China and Malaysia. It is ranked in the UK's Top 10 and the World's Top 75 universities by the Shanghai Jiao Tong (SJTU) and the QS World University Rankings. It was named ‘the world’s greenest university’ in the UI GreenMetric World University Ranking 2011, a league table of the most environmentally-friendly higher education institutions.
The University is committed to providing a truly international education for its 40,000 students, producing world-leading research and benefiting the communities around its campuses in the UK and Asia. Impact: The Nottingham Campaign, its biggest ever fund-raising campaign, will deliver the University’s vision to change lives, tackle global issues and shape the future. For more details, visit: www.nottingham.ac.uk/impactcampaign

More than 90 per cent of research at The University of Nottingham is of international quality, according to the most recent Research Assessment Exercise, with almost 60 per cent of all research defined as ‘world-leading’ or ‘internationally excellent’. Research Fortnight analysis of RAE 2008 ranked the University 7th in the UK by research power.

The University’s vision is to be recognised around the world for its signature contributions, especially in global food security, energy & sustainability, and health. The University won a Queen’s Award for Higher and Further Education in 2011, for its research on global food security.

More news from the University at: www.nottingham.ac.uk/news

Story credits

More information is available from Dr Sarah Freeman on +44 (0)115 951 6422, sarah.freeman@nottingham.ac.uk
 

Emma Thorne Emma Thorne - Media Relations Manager

Email: emma.thorne@nottingham.ac.uk Phone: +44 (0)115 951 5793 Location: University Park

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