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1 The herbivores
From the mouse-deer to the elephant, plant eaters come in all shapes and sizes. But how do they manage to flourish on a salad diet? In this unit we will examine the special features that allow them to extract their nutrients from leaves, and see how some plants protect themselves from these predators. This is the fourth unit in the ‘Studying mammals’ series.
Author(s): The Open University

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4 Maxwell's equations
James Clerk Maxwell (1831-1879) is arguably the father of electromagnetism, and unarguably one of the greatest physicists ever. Einstein called Maxwell's equations 'the most important event in physics since Newton's time, not only because of their wealth of content, but also because they form a pattern for a new type of law'. This unit will examine Maxwell's greatest triumph, the prediction that electromagnetic waves can propagate vast distances through empty space and the realisation that light
Author(s): The Open University

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18.2.2 Compatibility
This unit is for designers, engineers, technologists and anyone interested in designing and inventing. It is also for managers and consumers interested in innovation and technical change. The unit will show you how design and innovation can create a more sustainable future. It will also help you understand how innovation comes about and will encourage thinking about environmental and social challenges for the future.
Author(s): The Open University

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5.14 Compact fluorescents and new developments
This unit is for designers, engineers, technologists and anyone interested in designing and inventing. It is also for managers and consumers interested in innovation and technical change. The unit will show you how design and innovation can create a more sustainable future. It will also help you understand how innovation comes about and will encourage thinking about environmental and social challenges for the future.
Author(s): The Open University

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2.1 Anti-Semitism and Hitler
This unit explores the Holocaust, as the destruction of European Jewry is commonly known. The mass killing represented by the Holocaust raises many questions concerning the development of European civilisation during the twentieth century. This unit, therefore, covers essential ground if you wish to understand this development.
Author(s): The Open University

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Glossary

Alliteration repetition of sounds, usually the first letters of successive words, or words that are close together. Alliteration usually applies only to consonants.
Anapest see under foot.
Assonance repetition of identical or similar vowel sounds.
Ballad originally a s
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4.2.7 Conjunctions
Latin is the basis for many languages in the world. This unit will provide you with a general introduction to learning Latin allowing you to assess whether you would like to learn more. You will look at the links that exist between Latin and English, examine the structure of sentences and gain an awareness of the fundamentals of pronunciation in Latin.
Author(s): The Open University

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1.3 Studying unwritten musics
Improvisation and composition are words frequently used in the western world to describe the creation of music. But are they really two distinct processes, or are they aspects of the same phenomenon? In this unit we will explore the relationships between the two using examples of Asian music to help us clarify the concepts.
Author(s): The Open University

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1.2 Different perspectives on the creation of music
Improvisation and composition are words frequently used in the western world to describe the creation of music. But are they really two distinct processes, or are they aspects of the same phenomenon? In this unit we will explore the relationships between the two using examples of Asian music to help us clarify the concepts.
Author(s): The Open University

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1.1 Composition and improvisation in the world's musics
Improvisation and composition are words frequently used in the western world to describe the creation of music. But are they really two distinct processes, or are they aspects of the same phenomenon? In this unit we will explore the relationships between the two using examples of Asian music to help us clarify the concepts.
Author(s): The Open University

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5 Conclusion

The argument underpinning this unit has stressed the dangers of seeing implementation as somehow separate from the policy process, or as just one stage within it. Instead it has been emphasised that it is vital to place implementation centrally within that process – involving negotiation, learning and adaptation. Others too have come to regard this as central to the policy process. In the first edition of their book on implementation, Pressman and Wildavsky emphasise the disjunction between
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4 The public policy-action relationship: activities

Having read this unit you now have the opportunity to reflect on the public policy-action relationship in more detail. There are two activities and two self assessment questions (SAQs) for you to complete.

Activity 1 A focus for reading

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3 Governance, policy and action

It was noted earlier in this unit that the models you would meet are both descriptive/explanatory and normative. In Section 2 they were used as explanatory tools to illuminate different possible causes as to why change might not happen in the ways that policy makers intended. This might be viewed as failure, or it might signify the system adapting to circumstances that were not covered by the original policy. In other words, not all implementation failure is necessarily a policy failure: poli
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2 The models in action: what counts is what works?

As noted at the start of Session 1, the models of change can be both explanatory and normative. As explanations, each corresponds to a different theoretical tradition. So do you just pick the one that seems most compelling? Or do different theories help explain different kinds of phenomena? The answer suggested here closely follows the work on metaphors by Gareth Morgan (1986), who sets out a number of different models of organisations (some of which map on to those outlined here). Morgan arg
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1.1 Policy delivery

The question of policy delivery seems to be growing in importance. So, for example, the Blair governments in the UK were, from the outset, preoccupied with ‘delivery, delivery, delivery’ as ministers and prime minister grew increasingly frustrated with what was often viewed as the intransigence of public service professionals. The constant cycle of change, in which new policies and initiatives were introduced in rapid succession, producing what critics described as ‘policy ove
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6 Summary

The aim of the first section was to introduce you to the concept of the market-led approach to marketing (also referred to as pan-company marketing or marketing orientation) and to differentiate it from ‘marketing department marketing’. I used examples and case studies to make you think about the applicability of this concept to commercial (for-profit) and non-profit organisations, and gave you activities to help you apply it in your own organisation.

Five of the learning outco
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5.5 Relationships in your organisation

In this section I have introduced you to case studies and reading that should have helped you understand how market orientation affects an organisation's performance. I have also asked you to look at your own organisation and make judgements regarding its performance. Near the beginning of this session I asked you to consider some questions from Drucker (1992). I have added a few more questions to his list and ask you now to try to answer these questions for your organisation. You probably do
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5.4 Activity 8

Activity 8

The M & S case study illustrates the importance of managing relationships. Having read it, try to answer the following questions.

  • On which value discipline has the company
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