Making History: Highlights of Dietrich Gift Celebration
On September 7, 2011, businessman, scholar, philanthropist and longtime Carnegie Mellon University trustee William S. Dietrich II (1938 - 2011) announced a plan to provide a record-breaking gift of a $265 million fund to support CMU.
Carnegie Mellon celebrated the news with a day of special events, including an announcement by the Fence (custom painted for the occasion), a tribute luncheon, a celebration at the newly re-named Dietrich College of Humanities and Social Sciences and a concert by G
Key Account Management in an Arab Context
Fawaz Baddar is looking at whether it is really possible for the Western practice of key account management to be transferred directly into an Arab context. Findings indicate that the practice needs adaptation in order to be effective as there are major cultural differences with regards to trust and around how business is conducted. This work is of relevance to those organisations operating, or looking to operate in Arab markets and their recruitment of sales people.
Towards great conversations at Sainsbury's
Andrew Mann, Director of Loyalty and Insight talks about how Sainsbury's keep their customers engaged by ensuring that communications are relevant and well-timed via the Nectar card scheme, which enables them to understand the customer as well as provide the customer with loyalty rewards - part of the Cranfield Customer Management Forum Guest Speaker Series: http://bit.ly/9UuSf9
Episode 154: Keeping it creative: What happens to productivity when innovative firms are acquired?
Can we predict how a firm's creators and innovators will fare when their firm is swallowed up by another company? Through the lenses of knowledge-based and incentive-based theories of business corporations, strategic management guru Assoc. Prof. Kwanghui Lim discusses what happens to inventors' productivity when there's a change of paymaster. W
Rhetoric, Fall 2002
For students with a special interest in learning how to make forceful arguments in written form. Studies the forms and structures of argumentation, including organization of ideas, awareness of audience, methods of persuasion, evidence, factual vs emotional argument, figures of speech, and historical forms and uses of arguments. This course is an introduction to the history, the theory, the practice, and the implications (both social and ethical) of rhetoric, the art and craft of persuasion. Thi
The Real Story Behind the Invisible Hand [Audio]
Speaker(s): Russell Roberts | Adam Smith gave the world the metaphor of the invisible hand, the most famous metaphor of economics. But he only used the phrase three times in his writings. And none of the uses reflect what the phrase has come to mean today--a justification of laissez-faire capitalism. Yet Smith is indeed a key figure in the idea of emergent order--order that is the result of human action but not human design. Ironically, his richest explanation of that concept may be found in his
Transfer Day, Fall 2011
Representatives from forty universities and colleges were on hand to share transfer details with Del Mar College students on Transfer Day, which was held in the Harvin Student Center on the College's East Campus on Sept. 20, 2011.
A Career in Real Estate
This video features an interview with a realtor who works for a real estate, investment, mortgage company. She describes her background and daily duties. Marketing that accompanies real estate is also described. The realtor has a very positive attitude and describes helping people with such significant purchases as her favorite part of the job. ( 4:06)
All About Hedgehogs
A hedgehog is a small animal covered with a thick coat of sharp spines. This video features an interview with an expert on hedgehogs who describes the care and needs of the lively creature.This video provides helpful information for anyone considering the hedgehog as a pet. ( 4:22)
Students learn how a bill becomes law in the U.S. Congress and research legislation related to global warming.
The Design of Decision Support Systems in Urban and Regional Planning
Planning methodology over the years, has shifted from situations whereby planners think, plan and design for the people to one whereby both people and planners have become important components of the planning process. Consequently, the important urban planning methodology of the last two decades that utilized mathematical models in the planning process is fast becoming obsolete. The paper argues that model building should move to the creation of urban decision support systems for the planning pr
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