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Conducting a Thorough Market Assessment

A recorded Entrepreneur's Forum on February 3, 2011 sponsored by Calit2's TechPortal and OCTANe@UCI.

Brant Cooper has 20 years of experience in the high tech industry. He has participated in several startup ventures in a variety of roles, including IT, marketing and business development. He recently co-authored a book, The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, and he blogs at Market by the Numbers.

Patrick Vlask
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