1 Barriers to a strategic view

Marketing communications is not always accepted as having strategic importance in organisations. This unit examines some of the reasons for this, before exploring some recent arguments in favour of a strategic role for marketing communications.

One reason for seeing marketing communications as tactical rather than strategic is that much of its development and execution has been outsourced to marketing services agencies offering a range of specialisms (such as design, creative consultanc
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Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

Packaging the pictures
This unit explores reasons for studying mathematics, practical applications of mathematical ideas and aims to help you to recognise mathematics when you come across it. It introduces the you to the graphics calculator, and takes you through a series of exercises from the Calculator Book, Tapping into Mathematics With the TI-83 Graphics Calculator. The unit ends by asking you to reflect on the process of studying mathematics. In order to complete this unit you will need to have obtained a Texas I
Author(s): The Open University

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ACE Mission - Fusion and Nucleosynthesis
This educational brief explains the idea that nuclear fusion is thought to be the mechanism by which virtually all of the elements around us are created. Topics include the proton-proton cycle, the carbon-nitrogen-oxygen cycle, and endothermic reactions in supernova explosions. There is also a discussion of the Advanced Composition Explorer (ACE), a spacecraft intended to study the origin and evolution of the elements produced by our Sun.
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Scale Challenges for Renewable Energy
By: icamp2012school PANEL Discussion - Scale Challenges for Renewable Energy
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Europe Day Ahead: Spain back in danger zone
July 19 - Spain's 10-year borrowing costs push back above the critical 7% level as euro zone finance ministers consider their next move in the crisis
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Hydrophilic Interaction Chromatography, HILIC/SEC, HILIC/SXC
This site provides good background and operational parameters for the use of a specific type of chromatography, hydrophilic interaction chromatography. Pedagogical value, however, is probably only directed toward a graduate/advanced course in separations. This document provides a very clear explanation of operational parameters and mode of operation for HILIC. Very readable!
Author(s): The Nest Group

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3.4 Variation
In this unit, we describe the theory of evolution by natural selection as proposed by Charles Darwin in his book, first published in 1859, On The Origin of Species by Means of Natural Selection, or The Preservation of Favoured Races in the Struggle for Life. We will look at natural selection as Darwin did, taking inheritance for granted, but ignoring the mechanisms underlying it.
Author(s): The Open University

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Flashcards template - sports and music
Flashcards template - sports and music.
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Energy Transfer in a Trebuchet
On NOVA, a team of carpenters, timber framers, engineers, and historians recreate a medieval throwing machine called a trebuchet. This adapted video segment explores how understanding energy transfer informs their design.
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Mutualistic relationships in nature
Many organisms depend on other organisms for survival. Mutualism is when two organisms have a relationship in nature and each benefits from the relationship. Pollination and lichens are the best examples of mutualism.
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6.006 Introduction to Algorithms (MIT)
This course provides an introduction to mathematical modeling of computational problems. It covers the common algorithms, algorithmic paradigms, and data structures used to solve these problems. The course emphasizes the relationship between algorithms and programming, and introduces basic performance measures and analysis techniques for these problems.
Author(s): Demaine, Erik,Devadas, Srinivas

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Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative C

Images of Earth and Space: SC99 Edition
From our home planet to distant neutron stars, this narrated videotape presents recent scientific visualizations of observation and simulation data. We begin with a dramatic journey over SC99 host city Portland and its surroundings. Later explorations accompany the X-33 aerospace plane on its first test flight, witness Mississippi River flooding, and follow global life over 22 months. New views of Mars reveal a basin that could swallow Mount Everest, while a simulation tests how rovers would nav
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Physical Man-Tack
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FORMATIC – Paris 2011 – Synthese des tutoriels

Tutoriels du 8 février 2011
Titre : FORMATIC – Paris 2011 – Synthèse des tutoriels
Auteur : CAZELLET Lisette - PICARD Robert
Résumé :
Conférence enregistrée lors du congrès international FORMATIC PARIS 2011. Atelier TIC et pratiques innovantes au service de la formation des professionnels de la santé. Président de séance Antoine TESNIERE (Université Paris Descartes projet ILumens), modérateur Lisette CAZELLET (Consultant formateur TIC Santé).
R
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Rebels advance towards Tripoli.
July 13 - Rebel fighters say they have retaken a village south of Tripoli that they lost to forces loyal to Muammar Gaddafi earlier in the day. Deborah Lutterbeck reports.
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4.3 What about communities?

The last activity looked at the key roles from the perspective of Lynne and Arthur as individuals, but in fact it also says that working with ‘families, carers, groups and communities’ is necessary. Do you think that Dev should also be taking account of the Durrants as a family, as carers and as members of a community? Dev's role in assessing Arthur's needs means that he should also take account of his family circumstances, in other words, Lynne and perhaps her sister. Lynne also has
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Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

Pesticide solution by andusa

This video explains the preparation of pesticide using andusa
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Republicans 'retreat' from federal school control
Since George W. Bush enacted No Child Left Behind, Republicans including Mitt Romney have distanced themselves from federal control of schools, says Michigan State University political scientist Sarah Reckhow.
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This video explains the identification and control of the insect gardalbeetal
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