The Power of Advertising - John Hegarty
John Hegarty, of global advertising agency BBH, has been behind a number of the last 25 years most successful advertising campaigns. He talks about the power of advertising.
The Middle Class Bent at Radio 4? - Mark Damazer
Mark (born 15th April 1955) is the controller of Radio 4 and BBC 7 in the United Kingdom. He trained at ITN in 1980. He joined the BBC World Service as a current affairs producer in 1981. From 1982-4, he worked at ITV on TV-am, returning to BBC News in 1984. He joined Newsnight as an editor in January 1986. In August 1988, he became deputy editor of the Nine O’Clock News, becoming editor in 1990. In 1994, he became Editor of Television News Programmes, then Head of (what became) Current Affai
Is ITV in Trouble? - Jim Godfrey
Jim Godfrey, ITV’s director of corporate affairs, is leaving in March after three years to set up his own PR agency. Godfrey, a former Labour special adviser, said he intended to specialise in political campaigns and branding with his new company, which will have ITV as its first client when it launches in July. He is a former special adviser to Patricia Hewlett when she was the trade and industry secretary. Before that he was director of communications for leading think-tank, the Institute fo
17.812J Collective Choice I (MIT)
This is an applied theory course covering topics in the political economy of democratic countries. This course examines political institutions from a rational choice perspective. The now burgeoning rational choice literature on legislatures, bureaucracies, courts, and elections constitutes the chief focus. Some focus will be placed on institutions from a comparative and/or international perspective.
Spin, Blair and PR - Richard Peel
Richard Peel is at the top of the PR tree in Britain. He has ‘spun’ for many of the bluest chip organisations in Britain – The BBC, The ITC, Ofcom, The England and Wales Cricket Board and now Camelot the lottery operator.
In this Coventry Conversation Richard talks about spin, politics and public image.
Why all Governments Need Spin - Nicholas Jones
Nicholas Jones was for many years BBC political correspondent. His books include Sultans of Spin, The Control Freaks, Soundbites and Spin Doctors and Trading Information. He has been involved in the world of politics for more than 30 years as a journalist, most prominently as the BBC’s political correspondent and in uniquely qualified to talk about how politicians can manipulate the media.
In this Coventry Conversation, Nicholas discusses why spin is central to all governments, both Tory and
Is there a Crisis in World Journalism? Dr George Nyabuga
Dr George Nyabuga is an award-winning journalist and acclaimed media trainer. He joined Media Convergence Group as Managing Editor earlier this year and has key responsibilities across the Group's multi-media platforms. Dr Nyabuga holds a PhD in Politics, History and Media and a Masters in Online Journalism. Nyabuga brings wide-ranging hands-on experience as a journalist in Kenya, South Africa and the US. He has taught journalism, media and cultural studies at Worcester and Coventry universities
Is there a Crisis in World Journalism? Dr Suzanne Franks
Suzanne Franks is Director of Research at Kent University’s Centre for Journalism. At the start of her journalism career she worked with the BBC as a researcher on documentaries and then joined the Television Current Affairs department, producing programmes such as Newsnight, Watchdog, The Money Programme and Panorama. In the 1990s she started an independent production company, Sevenday Productions, which was awarded the first outside contract for the televising of Parliament. She was based in
The Election in Numbers - Roger Mortimer, MORI
Dr Roger Mortimore is Director of Political Analysis at Ipsos MORI. He was co-editor of the last two Political Communications studies of British general elections, and co-author of a number of other books on British elections.
Here he discusses statistics and polls undertaken throughout this years general election, including how the exit poll managed to predict the result so accurately. To see the slides from this presentation visit http://cutoday.wordpress.com/2010/05/14/election-results-just-
Network-Driven Transportation
Today, cell phones are a menace to safe driving, as they distract operators who should otherwise focus on the road. Tomorrow, cell phones could actually improve our driving, and help drivers avoid traffic congestion, use the road system more effectively, and manage the parking supply. Li-Shiuan Peh says that the key to these serv
Energy resources: Tidal energy
The rise and fall of ocean tides result from the combined gravitational pull on water by the Moon and, to a lesser extent, bu the Sun, which exerts a force on water directed towards the two astronomical bodies. These gravitational effects combine with centrifugal forces that result from the Earth and the Moon orbiting each other to make the details of tidal changes complex.
This unit considers the power of the ocean tides as a potential source of useable energy and whether or not they can ever m
Why do We Need Differential Pricing?/Industry Perspective
The very first tablet or drop of a new medicine comes at a dear price-- $800 million – according to recent studies of R&D in pharmaceutical industries. But manufacturing subsequent pills costs literally pennies. What’s a fair way to price life-improving, or life-saving medicine? The two speakers in this part of the fo
21L.449 End of Nature (MIT)
This subject offers a broad survey of texts (both literary and philosophical) drawn from the Western tradition and selected to trace the growth of ideas about nature and the natural environment of mankind. The term nature in this context has to do with the varying ways in which the physical world has been conceived as the habitation of mankind, a source of imperatives for the collective organization and conduct of human life. In this sense, nature is less the object of complex scientific in
17.547 Government and Politics of China (MIT)
This course analyzes contemporary Chinese politics, both pre-Communist and Communist. It focuses on the process of modernization and political development of Chinese civilization. Graduate students are expected to pursue the subject at greater depth through reading and individual research.
14.27 Economics and E-commerce (MIT)
This course uses theoretical models and studies of "old economy" industries to help understand the growth and future of electronic commerce. We will begin with a discussion of relevant topics from industrial organization including monopoly pricing, price discrimination, product differentiation, barriers to entry, network externalities, search and first-mover advantages. The largest part of the course will be a discussion of a number of e-industries. In this section we'll discuss extensions and a
21L.002-2 Foundations of Western Culture II: Renaissance to Modernity (MIT)
This subject offers a broad survey of texts (both literary and philosophical) drawn from the Western tradition and selected to trace the growth of ideas about the nature of mankind's ethical and political life in the West since the renaissance. It will deal with the change in perspective imposed by scientific ideas, the general loss of a supernatural or religious perspective upon human events, and the effects for good or ill of the increasing authority of an intelligence uninformed by relig
15.974 Leadership Lab (MIT)
This five-day interactive and experiential workshop focuses on how leaders lead innovations that both promote social responsibility and produce business success. The workshop is organized around three main parts: observation, sense-making, and creating. During the observation phase, students spend a full day inside the Boston office of the design company IDEO and visit some of the most interesting proven innovators in corporate social responsibility such as Ben & Jerry’s, KLD, MBDC, Pl
15.812 Marketing Management (MIT)
This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, includin
Office Hours with Anirudh Krishna on Why People Become Poor
Anirudh Krishna is an associate professor of public policy and political science and associate dean for international academic programs at Duke University's Sanford School. He discussed causes of poverty in an "Office Hours" webcast interview October 1, 2010. Learn more at http://sanford.duke.edu.
6.252J Nonlinear Programming (MIT)
6.252J is a course in the department's "Communication, Control, and Signal Processing" concentration. This course provides a unified analytical and computational approach to nonlinear optimization problems. The topics covered in this course include: unconstrained optimization methods, constrained optimization methods, convex analysis, Lagrangian relaxation, nondifferentiable optimization, and applications in integer programming. There is also a comprehensive treatment of optimality conditions, L
