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Learning outcomes

After studying this unit you should be able to:

  • demonstrate an understanding of the strategic importance of communications in a competitive environment.

Introduction

In this unit, we emphasise the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix. Brands exist in the minds of customers not only through their experience of a product or service, but also because of the long-term effects of communication.

Traditional marketing models fail to capture the complexity of contemporary consumer behaviour. Simple cause and effect can no longer be relied upon
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Licensed under a Creative Commons Attribution - NonCommercial-ShareAlike 2.0 Licence - see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/ - Original copyright The Open University

The history of the calculator
This unit explores reasons for studying mathematics, practical applications of mathematical ideas and aims to help you to recognise mathematics when you come across it. It introduces the you to the graphics calculator, and takes you through a series of exercises from the Calculator Book, Tapping into Mathematics With the TI-83 Graphics Calculator. The unit ends by asking you to reflect on the process of studying mathematics. In order to complete this unit you will need to have obtained a Texas I
Author(s): The Open University

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Except for third party materials and otherwise stated (see http://www.open.ac.uk/conditions terms and conditions), this content is made available under a http://creativecommons.org/licenses/by-nc-sa/2

Primate evolution (Old World monkeys, humans)
We cover the classification of Old World monkeys and humans, reconstruct their genealogical relationship and conjecture about the factors of their evolution.
Author(s): 001

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Rights not set

22.A09 Career Options for Biomedical Research (MIT)
This course has been designed as a seminar to give students an understanding of how scientists with medical or scientific degrees conduct research in both hospital and academic settings. There will be interactive discussions with research clinicians and scientists about the career opportunities and research challenges in the biomedical field, which an MIT student might prepare for by obtaining an MD, PhD, or combined degrees. The seminar will be held in a case presentation format, with topics ch
Author(s): Rosen, Bruce,Yip, Sidney,He, Xin

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Content within individual OCW courses is (c) by the individual authors unless otherwise noted. MIT OpenCourseWare materials are licensed by the Massachusetts Institute of Technology under a Creative C

John Broome on Rationality
John Broome, White's Professor of Moral Philosophy at the University of Oxford, gives an explanation of reason and rationality, and then discusses his understanding of the 'the normative question'.
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Quick Q
Q methodology is a technique for modelling viewpoints, that was developed by William Stephenson (1902-1989). This animation, intended for a general audience, provides a short non-technical introduction to the methodology, outlining the different stages involved in conducting a Q study. The animation was funded by the UK Higher Education Academy, as part of the National Teaching Fellow 'Assessing Students at Masters level' project, Assimilate.
Author(s): Tim Deignan,Leeds Metropolitan University

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http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Next best content: campaigns go personal at Guinness
Aly Richards, Chief Experience Officer at idioplatform explains the work they are doing around creating customer insight from a social conversation perspective in order to identify content that is relevant to both the customer and the Guinness brand in order to extend the conversation. Part of the Cranfield Customer Management Forum Guest Speaker Series: http://bit.ly/9UuSf9
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What Are The Key Dimensions and Issues of Team Level Innovation?
Professor Eric Clemons, Wharton Business School, leads a panel exploring "team level" innovation -a component of the innovation framework developed by the research group participating in the University of Washington Seattle Innovation Symposium series. Innovation is explored at three levels: entrepreneurial innovation, team innovation, and enterprise-wide innovation. Professor Clemons and his panel specifically focus on the role of mental maps and how mental maps are created and influence explor
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Cholera
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Vídeo promocional de 2011 de Plátano de Canarias - español
Este es un anuncio de Plátano de Canarias. Los estudiantes podrán escuchar el anuncio y después contestar las tres preguntas sobre el video. El abuelo da un buen mensaje al final del anuncio. 1:10
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Virtual Maths - Basic Structures, bending moment point of load
Interactive simulation demonstrating the bending moment at point of load
Author(s): Leeds Metropolitan University

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http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Found!
Op het einde van deze les kun je: Vertellen waar voorwerpen zich bevinden.
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CCA 2012 Commencement Trailer
This short video, made by CCA student Indira Allegra, captures the graduation ceremony of the 2012 California College of the Arts class. It was filmed at the San Francisco Concourse Exhibition Center. Read the feature: http://www.cca.edu/news/2012/06/08/cca-s-105th-commencement-largest-graduating-class-college-s-history
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Sesame Street: Fireflies: Learn About the Letter "W"
Young learners will enjoy this animated Sesame Street video about the letter "W". Fireflies fly through the night and make the letter W with their lights and emphasize the word wings. This is a fun resource to introduce and/or review alphabet sounds in the early childhood classroom. (0:52)
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Learning outcomes

By the end of this unit you should be able to:

  • have an understanding of Darwin’s theory of evolution and natural selection;

  • see how his theory has influenced other work in this area and beyond.

CIF vaccinologie 2011 – Vaccination du voyageur.

Cours international francophone de vaccinologie
Hôpital d’instruction des armées du Val-de-Grâce – Ecole du Val-de-Grâce
Titre : CIF vaccinologie 2011 – Vaccination du voyageur.
Intervenant : Catherine RECEVEUR
Résumé : 29 mars 2011 - cours 50 : Vaccination du voyageur.
L’auteur n’a pas transmis de conflit d’intérêt concernant les données diffusées dans cette vidéo ou publiées dans la référence citée.
Conférence enregistré
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More countries join Japan food ban
Seoul holds back on Japan food ban, but Hong Kong, Singapore and Australia suspend imports from radiation-affected zones.
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Syrian forces fire on protesters
Amateur video footage purportedly shows Syrian forces opening fire on youths protesting against the government of President Bashar al-Assad.
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Markets up across Europe
Summary of business headlines: European markets rise despite Portugal turmoil; Best Buy beats; Durable goods orders drop; Jobless claims down.
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