Breaking down Super Bowl advertising
Why is a 30-second commercial in Sunday's Super Bowl worth $3 million? How can viewers score the advertising winners and losers? And what role will social media play in the marketing game plan this year? University of Minnesota Carlson School of Management professor George John discusses these issues surrounding the "Big Game" and more.
Sing Your Heart Out
Valpo's Office of Residential Life sponsors an event for the American Heart Association in January on campus, where students show off their singing talents.
Wonderful Life: Genes and Evolution
This is the homepage for a course focusing on evolution, the nature of science, and how to write well. The course focuses on Burgess Shale and starts with "Wonderful Life" (Gould, 1989), to study arthropods, evolution, and geologic time from this point, but also analyze why Gould is such an effective writer. The course web site contains the syllabus, descriptions of assignments, links to helpful and interesting resources (including annotated lists of relevant books and scientific controversies),
TRMM Online Visualization and Analysis System (TOVAS)
This site provides users with a friendly web-based interface for visualization and analysis of Tropical Rainfall Measuring Mission (TRMM), gridded rainfall products and other precipitation data. It is applicable to variety of researches and applications, such as climate study and monitoring, weather events study and monitoring, agricultural crop monitoring, rainfall algorithm study, and data products comparison.
The Tofte Project
This site provides a description of a cabin in Tofte, MN on the North Shore of Lake Superior. The new owner of the cabin decided to remake it into a model of sustainable building practices. The site includes several dozen flash animations looking at sustainability from many angles as well as the specifics of the house and its surroundings. A pdf of the project goals is available at http://www.tofteproject.com/misc/project_goals.pdf
Using Popcorn to Simulate Radioactive Decay
In this activity popping popcorn is used to illustrate the spontaneity, unpredictability, and irreversible change associated with radioactive decay. This site provides notes and tips, a list of teaching materials and methods, and links to related online resources.
The Other Side of the Table
Andrei Gromyko served as Soviet foreign minister from 1957 to 1985. Beginning in 1943, when Soviet premier Joseph Stalin appointed the 34-year-old ambassador to Washington, Gromyko was an indispensable formulator of Kremlin policy toward the United States. Ultimately, he dealt with nine U.S. presidents. In this video segment, Gromyko chronicles the arms race, beginning in the 1950s under General Secretary Nikita Khrushchev. At the time, each superpower had the ability to inflict "unacceptable da
Germans to the Front
General Gerd Schmuckle served in the Federal Republic of Germany's Ministry of Defense from 1956 to 1962 under defense minister Franz Josef Strauss. Strauss was charged with building up the Bundeswehr, the newly formed federal armed forces. In this video segment, Schmuckle describes Germany's reaction to the U.S. doctrine of massive retaliation, which de-emphasized a conventional buildup-one that Germans advocated-and depended on thousands of nuclear warheads deployed on German soil. When French
Members of the Duroc Jersey Hog Breeders Association watch hogs being loaded on a boxcar
Caption: "Duroc Jersey Hog Breeders Association. Autauga Co. L-R: J. C. Frenz, L. D. Hicks, Edward Northington, J. R. Moore, Allen Northington, W. J. Llipscomb, Dennis Smith. An organization to further promote the breeding, raising, and marketing of registered Duroc Jersey hogs. Also to colonize and assist in developing these lands now owned by the corporation." May 28, 1928.,JPEG from black-and-white photograph
Plate Tectonic Movement Visualizations
This collection provides a wide array of visual resources and supporting material about plate tectonic movements. Visualizations include simple animations, GIS-based animated maps, paleogeographic maps and globes, and numerous illustrations and photos. This collection is not exhaustive but does represent some of the best sources for teaching. Resources can be incorporated into lectures, labs, or other activities.
Underneath the Mountains
These lecture notes discuss the role of buoyancy, flexure, and erosion in the earth's topography and the lifetime of mountain ranges. It recalls Pascal's law that pressure of a material overlying a fluid is equal everywhere at a given depth and Archimedes' principle that a body in a fluid is buoyed up with a force equal to the weight (mass x volume) of the displaced fluid. Continents are buoyant crust floating on denser mantle, so a 4 km high mountain range must have a 20 km deep root. According
Teaching About the Ocean System Using New Research Techniques: Data, Models and Visualization
This web collection from the "On the Cutting Edge" workshop series will help undergraduate faculty and students use a new approach to teaching and learning oceanography. The site features the use of models, datasets and visualizations in teaching. The site features a collection of data-rich resources, example teaching activities and visualizations that illustrate oceanography topics. Materials from the 2005 workshop on teaching oceanography are also included.
The Great Chief Justice at Home
offers photos of John Marshall's residence in Richmond, Virginia. This website also describes how Marshall, who wrote 519 opinions in his 34 years as chief justice (1801-1835), transformed the Supreme Court from obscurity into a prominent, powerful institution.
The Battle of Horseshoe Bend: Collisions of Cultures
looks at the decisive battle of the Creek War (1813-1814), where Andrew Jackson fought 1,000 American Indian warriors who were trying to regain autonomy. It examines the history of the battle and provides maps, images, and readings.
Paterson, New Jersey: America's Silk City
examines conditions that led to the famous 1913 strike in a city that produced nearly half the U.S.'s manufactured silk. Conflicts between labor and management increased in the U.S. during the early 20th century. In Paterson, on January 27, 1913, when Henry Doherty tried to extend a new four-loom system throughout his plant, 800 silk weavers walked out. More than 20,000 Paterson silk workers took part in the strike, which lasted over five months.
Santa Clara County, California's Historic Silicon Valley
features 28 historic places that illustrate how this fertile valley blossomed from small agricultural towns linked by railroad into a center of technological innovation. Located south of San Francisco, the history of Santa Clara County is rich with stories of Spanish and Mexican settlement, the romance of the Gold-Rush era, the pastoral beauty of abundant orchards, of post-war suburbanization, the race to the moon, and the invention of the silicon chip.
White Sands National Monument Fact Sheets
is a resource page about one of the world's great natural wonders -- the glistening white sands of New Mexico. These sands rise from the heart of the Tularosa basin, which is located in New Mexico at the northern end of the Chihuahuan Desert.
The News About the News
This lesson will invite students to explore how news shows are constructed and to assess the way a newscast prioritizes different categories of news.
Representing History: Cambodia - Through the Shadows
This unit introduces students to the modern history of Cambodia in the context of the Cold War. It examines the relationship between Cambodia and Vietnam and the way both countries became drawn into the power struggle between the US and Western capitalism and the Sino Soviet communist axis in the east. Through viewing and discussion of the video and investigating the web resources, students can begin to understand the conventions of documentary in offering access to a version of the truth.
The Truth, the Whole Truth and Nothing but the Truth
Students are provided with a framework from which to begin challenging and understanding the news media industry.