School of Politics and International Relations

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Lewis Scott

Doctoral Researcher,



Lewis is a doctoral researcher within the School of Politics and International Relations. His research looks at the visual branding strategies of British political parties on social media. He is interested in the question of interpreting political images and the practices of visual rhetoric in politics. He will be looking at how strategies of political branding change over time, how they differ between parties, and how we can assess their success.

Before starting his doctoral studies, Lewis completed an MA in Politics and Contemporary History at the University of Nottingham. His MA dissertation looked at how to interpret the rebranding of an Austrian political party. He also holds a BA in Modern and Medieval Languages from Downing College, Cambridge University, during which he completed a year in industry with a logistics firm in Austria.

Expertise Summary

Political Marketing

Political Branding

British Politics

Social Media and Politics

Visual Culture


Scottish Politics

Austrian Politics

School of Politics and International Relations

Law and Social Sciences building
University of Nottingham
University Park
Nottingham, NG7 2RD

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