School of Sociology and Social Policy

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Gilian Noord

Postgraduate Research Student,



Gilian Noord is a PhD candidate within the School of Sociology and Social Policy at the University of Nottingham. He holds a BA in Communication and Information Studies, an MA in Linguistics (Research), both at the University of Groningen (The Netherlands), and an MA in Social Science Research (Sociology) at the University of Nottingham.

Research Summary

Research title: Improving the remote delivery of primary health care post COVID-19

The COVID-19 pandemic has resulted in the rapid introduction of remote consultations in primary care, with many practices becoming remote by default. This change to service delivery allowed care provision to continue, whilst limiting the risk of COVID transmission. While a lot of consultations in primary care are nowadays delivered in-person again, remote consultation services (especially services delivered by telephone) are here to stay.

Gilian's research explores the specific communicative challenges posed by the use of over-the-phone consultations in primary care, whether there are specific contexts in which these challenges recur as well as successful strategies to negotiate and minimise those challenges in order to optimise the remote delivery of primary care. In his research, Gilian uses the method of Conversation Analysis, which is an inductive qualitative approach analysing social interaction, by focusing on verbal and bodily conduct and its social consequences. Intensive comparative analysis of multiple episodes allows identification and explication of recurrent patterns and their consequences, thereby moving the analysis beyond individual psychological dispositions. His project also has potential to inform wider sociological debate on the impact that greater reliance on digital technology has on social interaction.


Prof. Alison Pilnick

Prof. Elizabeth Stokoe

Prof. Tony Avery

School of Sociology and Social Policy

Law and Social Sciences building
University of Nottingham
University Park
Nottingham, NG7 2RD

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