Faculty of Arts

Live, Experiential and Digital Diversification: Nottingham (LEADD:NG)

Woman dancer leaning backwards and pointing with her image projected behind her

Immersive technologies and techniques can deliver exciting new experiences for customers, visitors and audiences.

The University of Nottingham and Nottingham Trent University are combining their expertise in these areas and working with local businesses to:

  • introduce them to the technologies
  • help develop viable products

This will help businesses maximise potential and profit in a post-pandemic economy.

Upcoming events

Understanding Audience Engagement

Monday 25 October

Monetising Immersive Content

Friday 29 October

The Costs of Engagement

Wednesday 27 October

Immersive Experience Economy

Friday 19 November
See all our events
Outline description of a butterfly on a smartphone

Creative possibilities

Immersive technologies can help your business

Cinema audience laughing watching film

Working with you

The support and development we offer

Black woman presenting with screen of code behind her

Our experts

Woman staring at projector image

Contact us

Nottingham Castle Trust is delighted to be working with University of Nottingham colleagues and city cultural partners as part of this innovative project. We are keen to develop and build on the existing digital interactives which play a key part in the new visitor experience at Nottingham Castle, as we emerge from the challenges of the pandemic. 


LEADD:NG is part-funded by the European Regional Development Fund.

It is a partnership between:

European Union Regional Development Fund logo
Midlands Engine logo
University of Nottingham logo
Nottingham Trent University logo


Live, Experiential and Digital Diversification: Nottingham

University of Nottingham
University Park
Nottingham, NG7 2RD

Contact the project