Live, Experiential and Digital Diversification: Nottingham (LEADD:NG)
Immersive technologies and techniques can deliver exciting new experiences for customers, visitors and audiences.
The University of Nottingham and Nottingham Trent University are combining their expertise in these areas and working with local businesses to:
- introduce them to the technologies
- help develop viable products.
This will help businesses maximise potential and profit in a post-pandemic economy.
Nottingham Castle Trust is delighted to be working with University of Nottingham colleagues and city cultural partners as part of this innovative project. We are keen to develop and build on the existing digital interactives which play a key part in the new visitor experience at Nottingham Castle, as we emerge from the challenges of the pandemic.
LEADD:NG is part-funded by the European Regional Development Fund.
It is a partnership between: