GEP 2020/29: Participation in setting technology standards and the implied cost of equity

Abstract

This paper empirically investigates the financial market’s reaction to firms’ participation in developing standards coordinated by Standard Setting Organizations (SSOs). We present the first causal evidence on the influence of SSO membership over a firm’s implied cost of equity capital - the discount rate applied by investors to its expected future cash flows. Our analysis utilizes a panel of 3,350 U.S. public firms and their memberships in 183 SSOs operating in Information and Communications Technologies (ICT) fields between 1996 and 2014. We find that participation in SSOs results in a significantly lower cost of equity for member firms, using exogenous variations from SSO closures and instrumental variables. This reduction is more pronounced for a firm’s first SSO membership, in ICT firms, among members of most influential SSOs and in certain technology domains. We empirically document the contingent role of three potential mechanisms identified by our conceptual framework - technological uncertainty, market uncertainty and information environment – through which SSO membership can affect financial outcomes.

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Authors

Xin Deng, Cher Li and Simona Mateut

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