This study examines the influence of information constraints on firms’ efficiency in using digital technologies, focusing on business websites. Through two natural field experiments in the UK, we provide firms with benchmarked performance information on their websites. The experimental designs enable us to assess the salience of the information provided and heterogeneity linked to prior experience and catch-up potential. Our results indicate that performance gaps are not primarily driven by information constraints, as the treatment demonstrates a limited overall impact on motivating firms to improve, with a short-lived effect during the Covid-19 lockdowns. We further support these conclusions using data on website-building software and the number of page views.
Download the paper in PDF format
Anwar Adem, Richard Kneller and Cher Li
View all GEP discussion papers
Sir Clive Granger BuildingUniversity of NottinghamUniversity Park
Nottingham, NG7 2RD
Connect with the University of Nottingham through social media and our blogs.
Campus maps | More contact information | Jobs