Dr Dilip Mutum

Associate Professor Dilip Mutum
Nottingham University Business School Malaysia
+6 (03) 8725 3754

Expertise summary

Research on Consumer behaviour, digital consumption and sustainable marketing in Malaysia.

Research Institute: The Centre for Research in the Behavioural Sciences (CRIBS).

University links: University of Malaya Universiti Sains Malaysia Universiti Teknologi MARA.

More information can be found on Dr Mutum's website.

Consultancy and Research:  Dr Mutum is happy to explore opportunities to undertake consultancy and research work with external organisations.

Policy credentials

Customer Experience Strategy and Roadmap - the Malaysian Retirement Fund Incorporated (Kumpulan Wang Persaraan - KWAP), and the Public Service Department of Malaysia (Jabatan Perkhidmatan Awam Malaysia - JPA).

Media credentials

BBC Coventry & Warwickshire's Annie Othen Show (23 May 2012) talking about the Jubilee and Olympics celebrations in the UK. Interviewed by Lim Su Lin for an article titled 'Art of response on social media', on Focus Malaysia (April 2-8, 2016). p.10.

Industry credentials

Salam Web technologies DMCC, Dubai, UAE. Maxis, Malaysia. UEM Sunrise, Malaysia. Malaysian Nuclear Agency.


Dilip Mutum

Areas of expertise

Social media


Dr Dilip Mutum

Media Relations - External Relations

The University of Nottingham
YANG Fujia Building
Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB

telephone: +44 (0) 115 951 5798
email: pressoffice@nottingham.ac.uk