Professor Martin Liu

Professor Martin Liu
Nottingham University Business School China

Expertise summary

Martin has led the development for the Zhejiang Provincial Branding Academy, a research and education platform co-founded by UNNC and Zhejiang Provincial Government in China, where he contributes to the dialogues of strengthening the innovative branding capabilities of Zhejiang Made brands, specifically in the application of the digital transformation of firms, the education of next-generation branding specialist in the digital world, and in branding consultation to government and enterprises. In 2020, Professor Liu was appointed as chief expert to lead the Ningbo Academy of Social Science's “Dual Circulation and Economic Development Research Base“ to contribute to China's policy and economic development.

University links: University of Miami University of Virginia University of Warwick Newcastle University UK University of Sydney Chinese Academy of Science

More information can be found on Professor Liu's webpage.

Consultancy and Research:  Dr Professor Liu is happy to explore opportunities to undertake consultancy and research work with external organisations.

Policy credentials

Zhejiang Provincial Branding Academy - Dean Ningbo Academy of Social Science's "Dual Circulation and Economic Development Research Base" - Chief Expert

Media credentials

China Daily People's Daily Souhu

Industry credentials

Alibaba Group Tencent Group Meituan Group Vcredit Inc.

Martin J Liu

Social media

Media Relations - External Relations

The University of Nottingham
YANG Fujia Building
Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB

telephone: +44 (0) 115 951 5798