Richard Mills
Postdoctoral Research Fellow, Faculty of Science
Contact
Biography
Postdoctoral Research Fellow at the University of Nottingham, specialising in Behavioural/Experimental Economics. He is working as part of a wider NIHR-funded Blood and Transplant Research Unit (BTRU) in Donor Health and Behaviour, with work focusing on applying insights from behavioural economics and psychology to better understand the contextual and temporal nature of donor behaviour.
Richard's current projects involve understanding ways to encourage greater diversity within donor panels, the relationship between prosociality and cooperative behaviour, and different incentive structures to encourage blood and plasma donors. His role involves designing online experiments, analysing data sets, and executing RCTs to better understand donor motivations and improve the donor experience.