School of Sociology and Social Policy

Tristan Emerson

Research Fellow, Faculty of Medicine & Health Sciences



I am currently employed as a Research Fellow in the School of Sociology and Social Policy, working on the VAX-TRUST project to develop an intervention that will help healthcare professionals to consult with vaccine hesitant individuals.

I hold an MA and PhD in Applied Linguistics from the University of Nottingham; my ERDF funded PhD was undertaken as a member of Linguistic Profiling for Professionals (LiPP) in the School of English, and examined how clinicians enact their professional identities in consultations with patients - how they convey their professional expertise and navigate conversational asymmetries.

During my PhD, as a member of LiPP, I worked with a number of businesses and public sector health organizations to deliver academic linguistic resources to 'real world' application.

Since the completion of my PhD, I have worked on a variety of research projects based around language and healthcare:

  • 'Communicating With Generation Z': a Research England funded examination of two interventions made by the UK Government to vulnerable teenagers during the Covid-19 pandemic.
  • 'Signs of the Times': a British Academy funded semiotic analysis of businesses messaging to their customers during two periods of lockdown during the Covid-19 pandemic.
  • PHOSP-HSR: an NIHR funded qualitative work package within the national PHOSP-COVID clinical study, that sought to understand how Covid-19 care pathways had been developed by practitioners during the pandemic and how patients had experienced those pathways.
  • 'Tackling Antibiotic Overuse in Primary Care with Open-Label Placebos': a pilot study funded by the Leicester Wellcome Trust Institutional Strategic Support Fund, that seeks to address antibiotic overuse in primary care contexts by examining the potential use of open-label placebos as substitution treatments.

Expertise Summary

  • Healthcare communication
  • Professional communication
  • Corpus linguistics
  • Discourse analysis
  • Pragmatics
  • Ethnography
  • Qualitative research methods in healthcare

School of Sociology and Social Policy

Law and Social Sciences building
University of Nottingham
University Park
Nottingham, NG7 2RD

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