Strategic Management
| Module Convenor: John Richards |
| Module Content: This module examines the process of strategic management, focusing on the nature of strategy formulation and implementation. The analysis of strategy concepts and case study examples will be used to develop awareness of the factors that must be considered in strategic decision-making. Topics include: strategic vision and mission, environmental and industry analysis; generic strategies; core competence; growth and diversification; internationalisation and the execution of strategy. |
| Module Aims: At the end of the module participants should be able to: subject the concepts of strategic management to critical analysis; analyse the business and competitive environment; formulate competitive and development strategies drawing on relevant concepts and taking into account broader stakeholder issues; demonstrate an awareness of factors that must be considered in implementing strategy. |
| Module Assessment: 2 Hours Open Book Examination (70%); Presentation (30%) |
