Nottingham University Business School
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Professor Scott McCabe

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MA (London Metropolitan), PhD (Derby)
Professor of Marketing and Tourism

Division: Marketing
Tel: +44 (0) 115 8466683
Location: B78c (North Building, Jubilee Campus)

Scott is professor in Marketing and Tourism. Scott has held lecturing posts for over 16 years and his main teaching roles are in tourist consumer behaviour, tourist experience, tourism marketing management and qualitative research methodologies. Prior to joining Higher Education Scott worked in the tourism and hospitality industry first in the Peak District National Park and then during his travels in Australia and South East Asia. Scott's research interests include tourist experience and behaviour, non-participation and social equity issues in tourism often called 'Social Touris', socio-linguistics and communication in tourism and ethnographic and qualitative research methodologies. He is the author of a number of journal articles and book chapters on these subjects. He has written a textbook: "Marketing Communications in Tourism and hospitality: Concepts, Strategies and Cases"; co-edited "Social Tourism in Europe: Theory and Practice; and in 2014 he edited the "Routledge Handbook of Tourism Marketing".

Research Interests
My main research interests include tourist consumer behaviour; tourist experience and consumption; non-participation, social equity and social exclusion in tourism; tourism marketing communications and representation in tourism promotion; qualitative sociological/ethnographic research methods in tourism.

Administrative Roles
Division Head (Marketing)
I am the module convenor for the option module Tourism Management and Marketing available on the undergraduate business programme, where the aim is to engage in debates on current challenges facing the management and marketing of the world's largest industry sector, travel and tourism services.

I also convene the MSc module Tourism Marketing and Communication. In this module we apply current marketing theory and concepts to practical issues facing the travel and tourism industry.


Managing and Marketing Tourism


Marketing for Entrepreneurial Firms
Tourism Marketing and Communication
Current Research Activities
My research stems from an interest in tourists' experiences of place and how accounts of such experiences contribute to enduring perceptions of self-identity. Accounts can take the form of travel blogs, journals, interviews or other forms of communication/texts. I have published a number of journal articles relating to tourism identity and narrative accounts of experience and the rhetorical function of everyday terms such as \'tourist\'. This research is part of a broader interest in tourist consumer behaviour, tourist experiences and technology, and value co-creation. I am interested in social equity and the links between tourism (non-)participation and social exclusion through the concept of 'Social Tourism'. I have undertaken research work in partnership with the Family Holiday Association, the Family Fund, YHA (England and Wales) and UNISON Welfare. I have also contribued to numerous research projects for example with the EU. My recent research focuses on the benefits of participation in holidays for low-income and otherwise disadvantaged groups in society in relation to subjective well-being, optimism and resilience and personal growth, education and self-development.

International Collaborations, Organisation & Contributions
2015 - 2015    Siripan Deesilatham (2015). Wellness tourism: determinants of incremental enhancement in tourists' quality of life. PhD. Royal Holloway, University of London.
I am currently supervising the following Research Students:

Claire Jane Ingram
Farah M. Y. Shishan
Heppy Millanyani
Matthew Voigts

Publications prior to 2005

Publications prior to 2005

Journal Articles

McCabe, S.; Stokoe, E.(2004)., "Place and Identity in Tourist Accounts", Annals of Tourism Research, Vol.31 (3), pp. 601-622.

McCabe, S.(2001)., "The Problem of Motivation in Understanding the Demand for Leisure Day Visits", Journal of Travel & Tourism Marketing, Vol.10 (1), pp. 107-113.

McCabe, S.(2000)., "Tourism Motivation Process", Annals of Tourism Research, Vol.27 (4), pp. 1049-1052.

Chapters in Books

McCabe, S.; Crouch, D.(2003)., "Culture, Consumption and Eco-tourism Policies", in Fennell, D.; Dowling, R. (ed) Eco-tourism Policy and Planning, pp. 77-98, Wallingford, Oxon, CAB International.

McCabe, S.(2002)., "The Tourist Experience and Everyday Life", in Dann, G.M.S. (ed) The Tourist as a Metaphor of the Social World, PP. 61-76, Wallington, CAB International.

McCabe, S.(2001)., "Day Visitor's Constructions of Heritage Landscapes as Accounts for Tourist/Leisure Behaviour", in Cotter, M.M.; Boyd, W.E.; Gardiner, J.E. (ed) Heritage Landscapes: Understanding Place and Communities, pp. 431-442, Lismore, NSW, Southern Cross University Press.

McCabe, S.(2000)., "The Problem of Motivation in Understanding the Demand for Leisure Day Visits to the Peak National Park in the UK", in Woodside, A.G.; Crouch, G.I.; Mazanec, T.A.; Oppermann, M.; Sakai, M.Y. (ed) Consumer Psychology of Tourism, Hospitality and Leisure, Wallington, CAB International.

McCabe, S.; Stocks, J.(1998)., "Issues in Social Impacts of Tourism Research with Reference to the Indian State of Goa", in Roy, K.C.; Tisdell, C.A. (ed) Tourism in India and India's Economic Development, NY, Nova Science Publishers Inc..


McCabe, S., 2004, "The historic sporting festival: theatre of hate and love, mayhem and rehabilitation, exile and belonging", in JoE III conference proceedings on Festivals as Transnational practice, Innsbruck, Austria. May 2004, CD ROM.

McCabe, S., 2004, "Narrating the Touristic World: The Storying of the Tourist Account of Experience", in Tourism and literature: travel, imagination and myth, Harrogate, July 2004, CD-ROM.

McCabe, S., 2004, "Who is a tourist? Not me!: theory vs members' social interaction practices in the categorisation of a 'tourist'", at ISA interim symposium of the RC50 on International Tourism; "Understanding tourism - theoretical advances", Mytilini/Lesvos, May 2004.

McCabe, S.; Azara, I.; Crouch, D., 2004, "Being there: Doing Ethnography at the Festival, an epistemic discussion", at JoE III conference on Festivals as Transnational practice, Innsbruck, Austria. May 2004.

McCabe, S., 2003, "The making of community identity through the historic sporting event: the case of Ashbourne royal Shrovetide football", at 'Journey's of expression 2: cultural festivals and events and tourism' conference, Vienna, March, 2003.

McCabe, S.; Foster, C., 2003, "The local attribution of blame and responsibility in the management of service failures: analysing holiday complaint letters and responses", at IIEMCA, Manchester Metropolitan University, July.

McCabe, S.; Graeupl, A., 2003, "Use of the Internet by 'silver surfers' for travel and tourism information use and decision-making: a conceptual review and discussion of findings", in 10th ENTER conference on Information Technology and Tourism, Helsinki.

McCabe, S.; Marson, D., 2003, "The social construction and consumption of tourism space: place, modernity and meaning", at 2nd International Symposium on tourism and sustainability, "Global Frameworks and local realities", September 11th and 12th 2003.

McCabe, S.; Stokoe, E., 2002, "Place, Space and Identity in Tourist Narratives", in Tourism Research 2002, Cardiff, September, Cardiff.

McCabe, S.; Stokoe, E., 2002, "Space, place and identity in tourist narratives", at Tourism Research 2002 conference in Cardiff, September.

McCabe, S.; Stokoe, E., 2002, "Reformulating Place: place, space and identity in tourist narratives", at ICCA, Denmark, May 2002.

McCabe, S., 2001, "Talking 'hard' and 'soft' tourism and the communicative power of conversations about being a tourist", at 'Worldscape 21' colloquium, Liege, August.

McCabe, S., 2001, "Home comforts: conceptualising the other side to risk in tourism", at RGS-IBG annual conference entitled "Innovation and Risk/Society and the Sea". Plymouth University. 3rd - 5th January.

McCabe, S., 2000, "Consumption of the countryside at the turn of the millennium: a postmodern desert of experience or valuable link in the chain of 'real' lived identities. Day visitors to the Peak Park have their say", in Reflections on International Tourism: motivations, behaviour and tourist types, Sunderland.

McCabe, S., 1999, "Daydream Believers : Day Visitors Experiences in the Peak National Park and their Construction of Tourist/Leisure Identities in Everyday Life", at 1st International Conference on Consumption and Representation 'Consuming Markets: Consuming Meanings'. University of Plymouth, September.

McCabe, S.; Hoefer, J., 1999, "Researching Tourist Satisfaction, do academic methods match company objectives?", at ATLAS Conference on Tourism and Services Quality, Munich, September.

McCabe, S., 1998, "The problem of motivation in the search for understanding the demand for leisure day visits to the Peak National Park in the UK", at International Symposium of Consumer Behaviour in Tourism, Leisure and Hospitality, Hawaii, August.

McCabe, S., 1997, "Towards a Conceptual Framework of Day Visitor Behaviour", at EIRASS Workshop, 'The Battle for the Tourist', Eindhoven, Netherlands, June.

McCabe, S., 1997, "The Future for National Parks Tourism in Goa", at Fourth IIDS International Seminar on Tourism and Economic Development, Bhubaneswar, India, June.

McCabe, S.; Clarke, A., 1997, "What's in a Name? Conceptualising Tourism, Recreation and Leisure", at IERASS Workshop, 'The Battle for the Tourist', Eindhoven, Netherlands, June.

McCabe, S.; Heap, T., 1997, "Reading between the lines: a comparison of tourism policies as tools for socio-community development", at ATLAS Conference Tourism, Leisure and Community Development, Viana do Castelo, Portugal, September.

McCabe, S.; Stocks, J., 1997, "Issues in Social Impacts of Tourism Research with Reference to the Indian State of Goa", at Fourth IIDS International Seminar on Tourism and Economic Development, Bhubaneswar, India, June.

McCabe, S.; Heap, T., 1996, "Using UK National Parks as a Model for Development of Australian National Parks", at Pacific and Asia Tourism Association Conference, University of Brisbane, Queensland, Australia, June.

McCabe, S.; Heap, T.; Walker, P., 1996, "A Comparative Analysis of the UK and Australian National Parks Systems", at Australian Hospitality and Tourism Research Association, Southern Cross University, Lismore, New South Wales, Australia, February.

Publications from 2005 to the present day

Journal Articles

Fernández-Morales, A., Cisneros-Martínez, J. D., McCabe, S.(2016)., "Seasonal concentration of tourism demand: Decomposition analysis and marketing implications.", Tourism Management, Vol.56, 172-190.

Bos, L.; McCabe, S.; Johnson, S.(2015)., "Learning never goes on holiday: anexploration of social tourism as a context for experiential learning.", Current Issues in Tourism, Vol.18 (9), pp. 859-875.

Bosangit, C.; Hibbert, S.; McCabe, S.(2015)., "If I was going to die I should at least be having fun: travel blogs, meaning and tourist experience", Annals of Tourism Research, Vol.55, pp. 1-14.

Ferrer, J.; Ferrer, M.; Ferrandis, E.; McCabe, S.; Garcia, J.(2015)., "Social tourism and healthy aging", International Journal of Tourism Research, forthcoming 2015.

Foster, C.; McCabe, S.(2015)., "The role of liminality in residential activity camps", Tourist Studies, Vol.15 (1), pp. 46-64.

Hunter-Jones, P.; McCabe, S.; Coles, T.; Fyall, A.(2015)., "Special Issue: Innovative approaches to tourism marketing and management research", International Journal of Tourism Research, Vol.16 (4), pp. 313-350.

McCabe, S.(2015)., "I am a Traveller, you are a Visitor, they are Tourists but who are Post Tourists?", Tourism Recreation Research, forthcoming 2015.

McCabe, S.(2015)., "Family leisure, opening a window on the meaning of family", Annals of Leisure Research, Vol.18 (2), pp. 175-179.

McCabe, S.; Diekmann, A.(2015)., "The rights to tourism: reflections on social tourism and human rights", Tourism Recreation Research, Vol.40 (2), pp. 194-204.

McCabe, S.; Li, C.; Chen, Z.(2015)., "Time for a radical reappraisal of tourist decision making- Towards a new conceptual model", Journal of Travel Research, Vol.55 (1), pp.3-15.

Caruana, R.; Glozer, S.; Crane, A.; McCabe, S.(2014)., "Tourists Accounts of Responsible Tourism", Annals of Tourism Research, Vol.46, pp. 115-129.

Malone, S.; McCabe, S.; Smith, A.(2014)., "The role of Hedonism in Ethical Tourism", Annals of Tourism Research, Vol.44, pp. 241-254.

McCabe, S.(2014)., "Towards a better theory of tourism experience? A response to Gnoth and Matteucci", International Journal of Culture, Tourism and Hospitality, forthcoming 2014.

McCabe, S.; Johnson, S.(2013)., "The happiness factor in tourism:subjective well-being and social tourism.", Annals of Tourism Research, Vol.41 (April), pp. 42-65.

Li, S.; McCabe, S.(2012)., "Measuring the legacies of mega events: indicators and propositions", International Journal of Tourism Research, Vol.15 (4), pp. 388-402, DOI: 10.1002/jtr.1885.

McCabe, S.; Sharples, M.; Foster, C.(2012)., "Stakeholder Engagement in the Design of Scenarios of Technology-Enhanced Tourism Services", Tourism Management Perspectives, Vol.4, pp. 36-44.

Diekmann, A.; McCabe, S.(2011)., "Systems of Social Tourism in the European Union: A Comparative Study", Current Issues in Tourism, Vol.14 (5), pp. 417-430.

Foster, C.; McCabe, S.; Dewhurst, H.(2010)., "Management Development Skills in the Hospitality and tourism sector: needs and issues from a regional perspective", Tourism and Hospitality: Planning and Development, Vol.7 (4), pp. 429-445.

McCabe, S.; Joldersma, T.; Li, C.(2010)., "Understanding the benefits of Social tourism: Linking participation to subjective wellbeing and quality of life", International Journal of Tourism Research, Vol.12, pp. 761-773.

McCabe, S.; Stokoe, E.(2010)., "'Have you been away?' Holiday talk in everyday interaction", Annals of Tourism Research, Vol.37 (4), pp. 1117-1140.

Pratt, S.; McCabe, S.; Cortes Jimenez, I.; Blake, A.(2010)., "Measuring the effectiveness of destination marketing campaigns: comparative analysis of conversion studies", Journal of Travel Research, Vol.49 (2), pp. 179-190.

McCabe, S.(2009)., "Who needs a holiday? Evaluating social tourism", Annals of Tourism Research, Vol.36(4), pp. 667-688.

Bramwell, C.; Lane, B.; McCabe, S.; Mosedale, J.; Scarles, C.(2008)., "Research perspectives on responsible tourism", Journal of Sustainable Tourism, Vol.16 (3/4), pp. 253-257.

Carnegie, E.; McCabe, S.(2008)., "Re-enactment events and tourism: meaning, authenticity and identity", Current Issues in Tourism, Vol.11 (4), 349-368.

Simoni, V.; McCabe, S.(2008)., "From ethnographers to tourists and back again: On positioning issues in the anthropology of tourism", Civilisation, Vol.57(1-2), pp. 173-190.

McCabe, S.; Martin, E.(2007)., "Part Time Work and Postgraduate Students: Developing the Skills for Employment", Journal of Hospitality, Leisure, Sport and Tourism Education, Vol.6 (2), pp. 29-40.

McCabe, S.; Foster, C.(2006)., "The Role and Function of Narrative in Tourist Interaction", Journal of Tourism and Cultural Change, Vol.4 (3), pp. 194-215.

McCabe, S.(2005)., "Who is a Tourist? A Critical Review", Tourist Studies, Vol.5 (1), pp. 85-106.


McCabe, S.(2014), The Handbook of Tourism Marketing, Routledge, London.

McCabe, S.; Minnaert, L.; Diekmann, A.(2011), ed Social Tourism in Europe: theory and practice, Bristol. Channel View.

McCabe, S.(2009), Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases., London. Taylor and Francis..

Chapters in Books

Rickly, J.; McCabe, S.(2016)., "Authenticity for Tourism Design and Experience", in Fesenmaier, D and Xiang, Z (ed) Design science and Tourism Places, Springer, forthcoming 2016.

McCabe, S.(2014)., "Introduction", in McCabe, S (ed) The Handbook of Tourism Marketing, Routledge.

McCabe, S.; Foster, C.(2014)., "Marketing Communications in tourism: a review and assessment of future research", in McCabe, S (ed) The Handbook of Tourism Marketing., Routledge.

McCabe, S.; Li, C.; Foster, C.; Nanda, B.(2014)., "Tourism marketing goes mobile: Smartphones and the consequences for tourist experiences", in The Handbook of Tourism Marketing.

Melis, G.; McCabe, S.; Del Chiappa, G.(2014)., "Conceptualizing the Value Co-Creation Challenge for Tourist Destinations: A Supply Side Perspective", in Kozak, M., Correia, A and Fyall, A (ed) Advances in Tourism Marketing, Emerald Group Publishing Limited, forthcoming 2014.

McCabe, S.(2013)., "Social Tourism.", in Cater, C., and Garrod, B (ed) The Encyclopaedia of Sustainable Tourism., London. Routledge..

McCabe, S.(2013)., "The Tourist.", in Adey, P., Bissell, D., Hannam, K., Merriman, P. and Sheller, M. (ed) The Handbook of Mobilities., London. Routledge..

Bosangit, C.; McCabe, S.; Hibbert, S.(2009)., "What is told in travel blogs? Exploring travel blogs for consumer narrative analysis", in Hopken, W.; Gretzel, U.; Law, R. (ed) Information and Communication Technologies in Tourism 2009: Proceedings of the International Conference in Amsterdam, The Netherlands, pp. 61-72, Wien, Springer-Verlag.

McCabe, S.(2009)., "Who is a tourist? Conceptual and theoretical developments", in Tribe, J. (ed) Philosophical Issues in Tourism: Truth, Beauty and Virtue, pp. 25-42, Bristol, Channel View.

Martin, E.; McCabe, S.(2008)., "Embedding Employability in Postgraduate Hospitality and Tourism courses through work placement", in Grave, S.; Maher, A (ed) Developing Graduate Employability: Case studies in hospitality, leisure, sport and tourism, pp. 98-116, Threshold Press.

Long, P.; McCabe, S.; Scullion, M.(2007)., "Tourism and the Inclusive Society", in Casado-Diaz, M.; Everett, S.; Wilson, J. (ed) Social and Cultural Change: Making space(s) for tourism and leisure, 45-66, Brighton, Leisure Studies Association.

McCabe, S.(2007)., "The Beauty of the Form: Ethnomethodology and Tourism Studies", in Ateljevic, I.; Morgan, N.; Pritchard, A.; Morgan, N. (ed) The Critical Turn in Tourism Studies: Innovative Research Methodologies, pp. 227-243.

McCabe, S.(2006)., "The Making of Community Identity Through the Historic Sporting Event: The Case of Ashbourne Royal Shrovetide Football", in Picard, D.; Robinson, M. (ed) Festivals, Tourism and Social Change: Remaking Worlds, pp. 99-118, Clevedon, Channel View Publications.

McCabe, S.; Marson, D.(2006)., "The Consumption of Tourism Space: Place, Modernity and Meaning", in Burns, P.; Novelli, M. (ed) Advances in Tourism Research: Tourism and Social Identities, Global Frameworks and Local Realities, pp. 91-110, Elsevier.


Johnson, S.; McCabe, S., 2012, "The effects of social tourism on subjective well-being.", at Paper presented to the International Social tourism Organisation conference 'Social Tourism in the World: State of the Art. Brussels, May 24th 2012..

Johnson, S.; McCabe, S., 2012, "Exploring the effects of holidays on Wellbeing and Quality of Life.", at Paper presented at the ATLAS conference, 'Re-creating the Global City: Tourism, Leisure and Mega-Events in the Transformation of 21st Century Cities', London, UK. 12-15th September, 2012..

McCabe, S., 2011, "Problematics and potentials for interdisciplinarity in tourism studies.", at Paper presented at the Advancing Tourism Social Sciences conference, University of Surrey, 28th June-1st July, 2011..

McCabe, S., 2011, "The mobile tourist: transforming visiting experiences through mobile technology.", at Paper presented to the DRHA conference at University of Nottingham Ningbo Campus, China. 5-7th September 2011..

McCabe, S.; Foster, C.; Li, C.; Nanda, B., 2011, "Our Mobile Future: how smartphones will transform visitor experiences,", at paper presented to the Academy of Marketing conference, Marketing Fields Forever, July 5-7th 2011, Liverpool.

McCabe, S., 2010, "Potentials for interdisciplinary in tourism studies? Trojan horse or pious hope! Paper presented at the ISA World Congress on Sociology", at 'Sociology on the move', Goteborg, Sweden, July 2010.

McCabe, S.; Foster, C.; Li, C.; Nanda, B., 2010, "Tourists' use of mobile digital media/online tools in shaping visitor experiences", at Paper presented to the 'Tourism Metrics' workshop, USI, Lugano, Switzerland, October, 2010.

McCabe, S.; Foster, C.; Li, C.; Nanda, B., 2010, "Tourists' use of mobile digital media/online tools in shaping visitor experiences.", at Paper presented to the 'Tourism Metrics' workshop, USI, Lugano, Switzerland, October, 2010..

McCabe, S.; Pratt, S., 2010, "Marketing communications in tourism: future research directions", at CAUTHE conference, Hobart, Tasmania, February 2010.

McCabe, S.; Pratt, S., 2009, "Marketing communications in tourism: state of the art and future research issues", at the Advances in Tourism Marketing conference, Bournemouth, September 2009.

McCabe, S., 2008, "Plain common horse sense: exploring representations of Britain", at ATLAS conference "Selling or Telling: paradoxes in tourism", Brighton.

McCabe, S.; Joldersma, T.; Chunxiao, L., 2008, "Understanding the benefits of Social tourism: health, wellbeing and quality of life", at World Congress on Social Tourism/World Leisure Forum, Quebec City, Canada.

McCabe, S., 2007, "Holiday participation and the benefits of tourism", at RGS-IBG Annual conference, London.

McCabe, S.; Simoni, V., 2007, "From ethnogrpher to tourist and back again: On positioning strategies in the anthropology of tourism", at ASA Conference, London Metropolitan University.

McCabe, S.; Simoni, V., 2007, "From ethnographer to tourist and back again: positioning self and others in touism research", at Critical Tourism Studies Conference.

McCabe, S., 2006, "Tourism and the modern citizen: should a holiday be a fundamental human right?", at ISA world congress of Sociology, Durban, SA July 23-29th 2006.

McCabe, S., 2006, "Tourism and social equity: issues of participation in the UK", at Invited speaker presentation to the Tourism, Leisure and Socio-spatial Change Research Group research seminar on "Social Exclusion in Leisure, Sport and Tourism: theorising race and class." UWE. January 2006.

McCabe, S.; Long, P., 2006, "Tourism and the inclusive society", at LSA conference on Making space for leisure at UWE in July 2006.

McCabe, S.; Martin, E., 2006, "Part time work and postgraduate students: Developing the skills for employment?", at CHIME conference at NTU, Nottingham May 2006.

McCabe, S., 2005, "Tourism and social class revisited: The poverty of tourist experience and the immateriality of place?", at "On Voyage: New Directions in Tourism Theory", University Of California, Berkeley, October 2005.

McCabe, S., 2005, "'Sociology of tourism' or 'sociology and tourism' or 'society and tourism'", at RC50 of the International Sociological Association interim symposium on New Directions in Tourism Theory, Wageningen University, Holland, June 2005.

McCabe, S.; Carnegie, E., 2005, "Re-enactment, history/fantasy and identity politics in post-modern leisure events", at UNESCO conference on cultural Landscapes, University of Newcastle April, 2005.

McCabe, S.; Carnegie, E., 2005, "Re-enacting the past, re-locating the self: fantasy and identity politics in re-enactment festivals and events", at JoE IV conference on Carnival and Folklore, Dubrovnik, March 2005.

McCabe, S.; Martin, E., 2005, "Exploring the relationships between skills and part time work of International Postgraduate students in Tourism and Hospitality", at ATHE conference on "The future of tourism in higher education", Wirral, November/December 2005.



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