- PhD title: Digital Identity at the movies: Personalising the cinema-going experience.
Research on audience interactions with domestic or portable technologies and the construction of digital identity through social media are growing fields within screen studies, but the position of cinema-going within digital culture remains an underexplored aspect of that research. Digital identity emerges from a chain of online interactions, which leave a digital trace behind and consists of data, which describe us as an individual but also through our relationships with our online environment; this refers to a number of daily online interactions including commercial, interpersonal, professional and educational activities (Windley, 2005). Cinema-going equally can be conceived as a path with a start and an ending which leaves traces of digital identity behind such as watching a movie trailer online or writing an online film review, creating a potential to explore the role of digital data to answer questions around the value of cinema-going and its role in the construction of a cultural digital identity.
The movie theater and its audiences can act as a useful case study for exploring the definition of digital identity in its blending of traditional screen engagement with new digital media. Thus, it can be defined, measured and mapped using the different online practices an individual filmgoer engages with. My project will explore how cinema-going audiences understand the construction of their digital identity, and the role that identity plays in their cinema-based activities. At the same time, I will try to capture as well the industry's perception of the value and use of digital data, as their opinions in how they can contribute to shaping one's digital identity through the experience they provide.
- Supervisors: Liz Evans (Culture, Film & MEdia), Boriana Koleva (Computer Science), Genovefa Kefalidou (Human Factors).
- Research Interests: digital self / trust / qualitative research / personalisation / media experience / human computer interaction / digital identity /cinema / audience research/ user interaction/ digital storytelling.
- MA Dissertation:"Children, Teenagers and Online Gambling: An Approach to Teenager Online Gambling Experiences in Greece"
- Research Interests: online gambling/ minors' online practices and experiences/ digital literacy/ cyber bullying
I am interested in carrying on my research regarding cinema going experiences and in general the enhancing of experience in the creative industries and entertainment sector in other countries as well. A comparative study would be in my future plans.