In this programme, participants will be introduced to the key concepts and frameworks fundamental to the business research and reporting that are critical to decision making. Participants will be trained in constructing and executing data analyses, modeling and simulations; formulate problem statements, setting objectives, applying research methodology, hypotheses testing, analysing data and suggest recommendations in regards to research topics in hand.
This programme intends to provide participants with the business research and reporting approaches involving the measurement of complicated data sets, hypothesis development, model development and testing. Specifically, this course focuses on the analysis of business models and how findings are appropriately presented via proper reporting. The emphasis will be on the application of these research tools to problem solving and recommendation in a business context.
The course combines the use of classroom delivery, classroom discussion and hands-on case studies in a business-oriented environment.
This is a two-day programme for C-level executives at large established companies who are interested in improving their decision-making skills through business research.
After completing the training, you will be able:
- To design a basic research project.
- To understand the basics of measurement, model development and testing.
- To understand the importance of multivariate data analysis and interpretation.
- To analyse and interpret data.To report proper research findings.
Dr Eunice Lim Ngat Chin (PhD in International Business, Monash University)
Dr Lim is a Senior University Teaching Fellow of International Business and Director of Executive Education at the Nottingham University Business School (NUBS) in the University of Nottingham - Malaysia Campus (UNMC).
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She lectures International Business Strategy, Strategic Management and Corporate Strategy. Prior to joining academia, Dr Lim has close to 20 years of business advisory and commercial experience with Arthur Andersen/Ernst & Young, Encorp Group Sdn Bhd/Natseven TV Sdn Bhd, Malaysian Government agencies and private organisations. Her primary business advisory experience focuses on Strategic Planning, Business Modelling and Government Policy Studies.
Dr Khong Kok Wei (PhD in Process Reengineering and Customer Service Management, Multimedia University)
Khong is a Professor of Marketing Analytics and currently the Director of MBA Programmes in Nottingham University Business School Malaysia. He has a wide range of experience in teaching (both undergraduate and postgraduate levels), research, training and consulting both locally and internationally.
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He has published many papers in services marketing, social media studies, behavioral science studies and process reengineering. He has also conducted many professional trainings, seminars and workshops for corporate and academic institutions like Hyatt Hotel, AMWAY Malaysia, British Malaysia Chamber of Commerce, King's Confectionery, National University of Singapore extension programs, Department of Statistics Malaysia, UPM GSM, KUITHO, UPSI, UMS, SAS Institute in Malaysia, SPSS Malaysia, etc.
He was appointed as a consultant in recent projects with GfK Retail and Technology Malaysia, AMWAY and CBSA Online. At present, he is the Vice-President of the SAS User Group Malaysia (SUGMa).
- Basic Level in Research Methods and Reporting.
- Introduction to Research Methods.
- Developing a Research Design.
- Research Methodologies: Quantitative and Qualitative.
- Sampling Techniques and Data Analysis.
- Advanced Level in Research Methods and Reporting.
- Learning to use Applied Statistics.
- Statistical Tests pertinent to Business.
- Report Writing Skills.
- Types of reports.
- Structuring the report.
- Presenting the findings.
- Review, Revision and Proof-Reading.
- Audit Trails.
Nottingham University Business School (NUBS) is one of the world’s leading providers of business, finance and management education. We provide outstanding teaching programmes and support that enable our students at our schools in the UK, China and Malaysia to excel in a global environment.
We are a large and culturally diverse school, with 40 full-time academic staff, from countries such as Malaysia, Indonesia, South Korea, Australia, India and the UK and over 1,000 foundation, undergraduate, and postgraduate students.