Assistant Professor in Public Health Nutrition, Faculty of Science
Jake Sallaway-Costello is an Assistant Professor in Public Health Nutrition, working in the Division of Food, Nutrition and Dietetics. Jake is a nutritional psychologist, specialising in social and behavioural influences on the diet. His research interests lie in the emergent field of planetary health, particularly concerning dietary health and cultures in the Anthropocene. An interdisciplinary social scientist, Jake's teaching and research draws upon perspectives from a range of disciplines, including health psychology, health sociology, public health and health promotion.
Jake worked as a research assistant for Food Dudes Health, whilst reading health psychology at Bangor University, specialising in psychology of the diet. Upon graduation, he worked in the design of behavioural programmes at the Centre for Activity and Eating Research, developing and evaluating behaviourist interventions to increase child fruit and vegetable consumption. Jake later worked as a research associate for the North Wales Economic Ambition Board, before taking a teaching post in public health and health promotion at Birmingham City University. He was awarded his PGCHE in 2017, and joined the University of Nottingham in 2019. Jake is a Fellow of the Higher Education Academy, and is actively engaged in the scholarship of learning and teaching.
An innovative public health professional, Jake has been responsible for the development and implementation of public health nutrition programmes in the UK, and public health knowledge exchange activity internationally. His primary public health activity, an asset-based community nutrition programme in the West Midlands, has produced over 600,000 meals using food destined for waste, facilitated through community partnership between grassroots food activists and local retailers. Jake is also involved in international knowledge exchange in community nutrition and planetary health through his ongoing scholarship work with the International Union of Health Promotion and Education, with whom he is currently leading the People-Planet-Health project to inform the new WHO Global Health Promotion Strategy.
- Dietary cultures, behaviour change, planetary health, health in the Anthropocene, salutogenesis, anthroparchy, public health nutrition, health promotion, food security, health psychology, nutritional psychology, sociology of food and agriculture.
- Traditional ethnography, going native, participatory methods, posthuman analysis, materialist ontology, new materialisms, sociological imagination, emic and etic perspectives, action research, qualitative enquiry, participant-led research, emancipatory design.
- Public health by social enterprise, community development, knowledge exchange, community nutrition, health in the third sector, capacity building, Sense of Coherence, third sector governance, grassroots activism, microfinancing, Zero-cost strategy, empowerment.
Jake teaches social scientific perspectives on food and the diet, spanning the disciplines of health psychology, health sociology, public health and health promotion. Jake teaches on various modules… read more
Jake is currently completing his doctoral studies at Birmingham City University under the supervision of Dr Kate Thomson and Dr Anne Robbins. His thesis, "Community Culture and Meat Consumption" is a… read more
Jake teaches social scientific perspectives on food and the diet, spanning the disciplines of health psychology, health sociology, public health and health promotion. Jake teaches on various modules across the BSc (hons) Nutrition, MNutr Nutrition & Dietetics and MSc Nutritional Science programmes.
Jake is Module Convenor for BIOS1019 - Diet, Nutrition and Lifestyle, an introductory first year module exploring the social context of the diet, developing an appreciation of the complexities of food choice and the professional contexts in which nutritionists and dietitians support dietary health. He is also Module Convenor for BIOS3043 - Changing Behaviour, Promoting Health, a specialist third year module concerning the psychological and sociological origins of dietary behaviour, and the professional practice of health promotion and public health nutrition.
He also teaches on the following modules:
- BIOS1028 - Biosciences Tutorials
- BIOS2037 - Global Issues in Nutrition
- BIOS2039 - Practical Techniques in Human Nutrition
- BIOS2072 - Personal and Professional Skills for Nutritionists
- BIOS3019 - Research Skills in Dietetics
- BIOS3028 - Nutrition and the Health of Populations
- BIOS4065 - Research Methods in Nutrition
- BIOS4069 - Fundamentals of Nutrition
Jake is a keen pedagogist and is active in the scholarship of learning and teaching, particulary in the teaching of interdisciplinary social science. His pedagogical interests lie in student engagement through enhanced teaching practices, and holistic approaches to quality assessment in higher education teaching. More recently, Jake is exploring the development of sociological imagination in the biosciences, using mindset trait concepts to support bioscience students to navigate, manipulate and appraise advanced social theory. In his pastoral role, Jake serves as the LGBTQ+ Tutor in the School of Biosciences, offering support to LGBTQ+ students across Divisions.
Jake supervises qualitative students research projects on the BSc, MNutr and MSc programmes, in the areas of social and behavioural nutrition, public health nutrition and health promotion.
Jake is currently completing his doctoral studies at Birmingham City University under the supervision of Dr Kate Thomson and Dr Anne Robbins. His thesis, "Community Culture and Meat Consumption" is a traditional ethnographic investigation of the sociocultural meanings of meat in the Western-pattern diet, employing New Materialist Social Enquiry to explore community-level responses to reduced meat consumption and sustainable diets.
An ethnographer, Jake's methodological interests concern the investigation of health cultures through overt participatory methods, particularly through participant-researcher relationships facilitated by social enterprise activity. His analytical expertise concerns the development and evaluation of novel materialist analytical tools from post-human theory, and their implementation in public health research.