Nottingham University Business School
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Professor Andrew Callaghan

BA (Coventry University), DipM (Chartered Institute of Marketing), MSc (Nottingham Trent University), Uk Trade & Industry Marketing Scholarship (Kellogg Business School, USA), PhD (Nottingham University)
Professor of Practice in Strategy and Digital Transformation

Department: Strategy and International Business
Location: B41 (South Building, Jubilee Campus)

Andy is the Managing Director of a technology startup business, which has developed a new way of measuring the customer experience (CX). Experience Analytics provides an enterprise level CX model, dashboard and Key Performance Indicators (KPI) to help companies improve insight and develop competitive advantage using CX.

He has 20+ years' experience leading strategy and business development with blue chip companies, including Lockheed Martin, Capgemini, Accenture and Babcock achieving career sales of over £500 million. Andy has predominantly worked in Technology, Systems Integration and Engineering support programme environments and over the last 5 years he has been deployed by FTSE100 companies as a strategic consultant and often as a 'trouble shooter' to support under-performing business units to achieve targets and to develop strategic thinking within teams.

Areas of Expertise
Ares of expertise are Strategy, Marketing, Business Development and Digital.

External Roles
Andy leads the Business School Digital Strategy and is engaged with high profile industry partners to integrate digital technology into taught courses and to enhance the School's overall market proposition through the inclusion of recognised industry certifications

School Committee Memberships
School Advisory Board 2019
Areas of interest are value creation and customer experience.


Nottingham University Business School

Jubilee Campus

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