Nottingham University Business School
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Dr Benjamin Lucas

PhD (University of Newcastle)
Assistant Professor in Marketing

Division: Marketing
Tel: +44 (0) 115 8466489
Location: B34b (North Building, Jubilee Campus)

I am module convenor of the following modules:


Marketing (N14E06)

Details of all modules can be found on MyNottingham


Publications from 2005 to the present day

Journal Articles

Montanari, A., Tian, Z., Francu, E., Lucas, B., Jones, B., Zhou, X., Mascolo, C. (2018), "Measuring Interaction Proxemics with Wearable Light Tags", PACM on Interactive, Mobile, Wearable and Ubiquitous Technologies, Vol.2(1).

Jessica Wyllie, J., Lucas, B., Carlson, J., Kitchens, B., Kozary, B., Zaki, M. (2016), "An Examination of Not-For-Profit Stakeholder Networks for Relationship Management: A Small-Scale Analysis on Social Media", PLoS One.


de Vries, N.J., Arefin, A.S., Mathieson, L., Lucas, B., Moscato., P. 2016, "Relative Neighborhood Graphs Uncover the Dynamics of Social Media Engagement", in Lecture Notes in Computer Science book series (LNCS, volume 10086) / International Conference on Advanced Data Mining and Applications.

Lucas, B., Arefin, A.S., de Vries, N.J., Berretta, R., Carlson, J., Moscato, P. 2014, "Engagement in Motion: Exploring Short Term Dynamics in Page-Level Social Media Metrics", in IEEE Fourth International Conference on Big Data and Cloud Computing.



Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667