Nottingham University Business School
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Dr Benjamin Lucas

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PhD (University of Newcastle)
Assistant Professor in Marketing

Department: Marketing
Tel: +44 (0) 115 8466489
Location: B70 (North Building, Jubilee Campus)

Benjamin Lucas is an Assistant Professor within the Marketing Division at NUBS. His teaching focus is primarily Marketing Analytics and Digital Marketing, incorporating perspectives from fields such as data science and decision science. His research is focused primarily on applied machine learning, network analysis and multimedia content discovery.

Areas of Expertise
Applied Machine Learning, Network Analysis, Multimedia Content Discovery

External Roles
Managing Director - Data Driven Discovery Initiative (3DI)

School Committee Memberships
School Advisory Board 2020
School Management Group 2020
Benjamin currently teaches Consumer Behaviour and Analytics (MSc), Digital Marketing (MSc) and Marketing Analytics (BSc).


The following lists my publications from 2014 to the present day.

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Nottingham University Business School

Jubilee Campus

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