Nottingham University Business School
  • Print

Professor David Falzani

BEng (Hons) (Manchester Metropolitan University), MTech (Brunel Univeristy), Chartered Engineer CEng (The Institution of Mechnical Engineers), MBA (SDA Bocconi/Wharton School), Diploma (Institute of Directors), Recognised by HEA as an Associate Fellow (Nottingham Recognition Scheme)
Professor of Practice - Sustainable Wealth Creation

Department: Haydn Green Institute for Innovation and Entrepreneurship
Centre/Institute: HGI
Location: C27a (South Building, Jubilee Campus)

David is a business consultant, serial entrepreneur and professor, with extensive executive and strategic business development experience in various industries. David began his career at IBM and then, after attending the prestigious Wharton School, worked in consulting with a variety of clients including BAE Systems, Marks & Spencer and 3i, including M&A transactions totaling over £11bn.

He has since then participated as a founder, director or angel investor in over 16 entrepreneurial companies in 4 countries, and has helped these and other businesses raise over £50m in early stage venture capital. David has also advised CEOs on the challenges of pursuing and delivering growth, and has an in-depth understanding of the techniques that enable this.

He has been a trainer for innovation and growth programmes such as Growth100 and Help to Grow at Nottingham University, the Goldman Sachs 10,000 Small Business programme at Oxford University Said Business School and The Royal Academy of Engineering's Enterprise Hub/Leaders in Innovation Fellowship programmes, supporting over 2,000 companies in all. David was appointed Royal Academy of Engineering Visiting Professor to NUBS in 2011, then Honorary Professor in 2013 and Professor of Practice in 2019. He has published over 80 articles and blogs.

His book, "Double Your Price - The Strategy and Tactics of Smart Pricing", was published by FT Publishing in 2023, ranked #2 in Amazon's Hot New Releases for Sales and Marketing, and was chosen as a shortlist finalist in the prestigious Business Books Awards 2024. The video seminar "Pricing: Why Everything You Think You Know is Wrong" is available on Nottingham University's website.

David was made a Member of the Most Excellent Order of the British Empire (MBE) in the 2017 Queen's Birthday Honours list for services to enterprise and engineering.

David has a voluntary role as President and Chair of registered charity Engineers in Business Fellowship, whose patron is Lord Sainsbury of Turville, which funds business competitions in over 47 UK universities and has given £15m in bursaries for study at one of the top 14 business schools in the world. Those recipients have gone on to found new companies worth over £4.6bn, create 20,000 new jobs, and helped develop some of the UK's largest corporations.


The following lists my publications from 2014 to the present day.

Enter a search term into the filter box to only display rows containing that search term. You can also sort columns by clicking on the appropriate header.

Clear Filter Rows per Page:

David is module convenor of the following module(s):


Venture Capital and Private Equity (MBA) (BUSI4562)

Details of all modules can be found on MyNottingham



Nottingham University Business School

Jubilee Campus

Contact us