Nottingham University Business School
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Dr Jeannie Holstein

BA (Oxon), MBA (The University of Nottingham), MA (Oxon), Associate Teacher Programme (Nottingham), PhD (The University of Nottingham), UoN 30 Credits of PGCHE (The University of Nottingham), Associate Fellow of the Higher Education Academy (Higher Education Academy)
Assistant Professor in Strategic and Public Sector Management

Division: Strategy and International Business
Tel: +44 (0) 115 8466408
Location: C38 (North Building, Jubilee Campus)

Dr Holstein is Assistant Professor in Strategic and Public Sector Management. Prior to this she worked in a number of strategic roles, latterly within Higher Education in a consultancy and an employed capacity, and formerly in the ceramics industry, including running the UK subsidiary of a leading European fine china brand. Between 2010 and 2015 she was a Mentor on the Growth 100 programme an executive education programme for 100 SMEs, sponsored by Nottingham City Council and ERDF; and is currently an advisor to the Board of a Nottingham based strategic digital agency going through significant growth.

Dr Holstein's first degree was in Modern History at Oxford University and she holds a MBA at the University of Nottingham. She successfully completed her PhD in 2014 at the University of Nottingham. Her doctoral research was funded by the ESRC and investigated strategy as an intertextual narrative within the pluralistic setting of Higher Education. Her thesis was supervised by Professor Ken Starkey and Professor Mike Wright, and was examined by Professor Ewan Ferlie.

Dr Holstein's research activities focus on strategic practices and processes, notably the intersection between government policy and organizational strategy. She uses discursive and narrative approaches to explain organization.

Research Interests
Strategy; Narrative; Intertextuality; Public Sector Management; UK Higher Education; Research Policy

Administrative Roles
Athena Swan Lead
I am module convenor of the following modules:


Strategic Management (N14M07)

Details of all modules can be found on MyNottingham

Current Research Activities
My research activities revolve around the areas of strategy and government policy.

I am interested in strategic practices and processes and the intersection between government policy and organizational strategy, which I have theorized as strategy as an intertextual narrative. I draw heavily on the work of Julia Kristeva and M. M. Bakhtin. My planned research and writing projects for the next three years are designed to contribute and build on the relevance of language to thinking processually about organization.
I am currently supervising the following Research Students:

Nicole Lehmann

Publications from 2005 to the present day

Journal Articles

Holstein, J; Starkey, K; Wright, M. (2018), "Strategy and Narrative in Higher Education", Strategic Organization, Vol.16/1, pp. 61-91.

Chapters in Books

Vaara, E., Rantakari, A., Holstein, J. (2019), "Participation research and open strategy", in Open Strategy. Forms, Perspectives and Challenges, (1), Cambridge University Press, forthcoming 2019.


Greenman, A; Holstein, J, 2018, "Preparing Entrepreneurs for Growth using Dialogic Space within Business Schools", in Organizational Learning, Knowledge and Capabilities, Liverpool, April 25-27th..

Greenman, A; Holstein, J; Marlow, S. 2018, "Future dialogue and projective entrepreneurial storytelling", in Academy of Management Proceedings, forthcoming 2018.

Holstein, J., Starkey, K. 2018, "The carnival of Brexit: Destabilizing the status quo and the emerging narrative for change", in 7th European Theory Development Workshop in Organization and Management Theory:WU Vienna University of Economics and Business June 28th – 29th, 2018.

Holstein, J., Starkey, K., Vaara, E., Wright, M. 2018, "A process perspective on strategy using Bakhtin", in 10th International Process Symposium:Theme: About Time: Temporality and History in Organization Studies. 20-23 June 2018. Porto Carras Grand Resort, Halkidiki, Greece, forthcoming 2018.

Holstein, J. C. A., Langley, A., Vaara, E., Wright, M., Rantakari, A., Edwards, G. 2017, "What's the Next Chapter for Strategy as Narrative? (All Academy Symposium)", in Academy of Management 77th Annual Conference . At the Interface. Atlanta, Georgia.4th-8th August..

Holstein, J. C. A., Wild, A. 2017, "The role of industrial policy in firm level strategy - a comparative study in the European ceramics industry", in British Academy of Management 31st Annual Conference. Reconnecting management research with disciplines: Shaping research in social sciences.Warwick Business School. 5th-7th September., forthcoming 2017.

Greenman, A and Holstein, J, 2016, "Enmeshing SME owners in strategy work through inter-organizational collaboration", EGOS, forthcoming 2016.

Greenman, A.; Holstein, J.C.A. 2016, "Trading zones in the process of business school institutional anchoring: Enmeshing SME owners in strategy work", in 32nd EGOS Colloquium, Naples, Italy..

Holstein, J.C. A., Greenman, A. 2016, "Strategizing as an open process - breaking the boundaries: a study of a university sponsored growth programme for small and medium sized enterprises", in British Academy of Management 29th Annual Conference Thriving in Turbulent Times. Newcastle University. 6-8th September.

Greenman, A.; Holstein, J. C. A. 2015, "Encouraging SME Growth Through Co-Design: Using Dialogic Encounters to Develop Relational Leadership", at Institute for Small Business and Enterprise Conference, Glasgow.

Holstein, J. C. A. 2015, "Strategy as an intertextual narrative-an issue of framing", in 75th meeting of the Academy of Management: Opening Governance, Vancouver, Canada. 7-11 August.

Holstein, J. C. A. 2015, "The endurance of strategy where the \"public\" and \"private\" meet - a study of the narrative of the university in Higher Education in the UK", in 31st EGOS Colloquium, Organizations and the Examined Life: Reason, Reflexivity and Responsibility Athens, Greece. 2-4 July.

Holstein, J. C. A. 2014, "An examination of strategy as an intertextual narrative in the space between ?organization? and ?setting?: a tale of enduring salvation from UK higher education", in 30th EGOS Colloquium Reimagining, Rethinking, Reshaping:?Organizational Scholarship Rotterdam, The Netherlands. 3--5 July 2014.

Holstein, J. C. A. 2013, "The university as \"axis mundi\" - and more so in crisis", in 11th European Sociological Conference. Crisis, Critique and Change. Turin, Italy. 28-31 August 2013.

Holstein, J. C. A. 2013, "Narrative as a strategic practice: the university as axis mundi at the intersection of policy and organizational strategy", in 29th EGOS Colloquium Bridging Continents, Cultures, & Worldviews Montréal, Canada. 4-6 July 2013.

Holstein, J. C. A. 2012, "How legitimacy is constructed for the strategic practice of corporate entrepreneurship - a ?strategy as practice? perspective on the Entrepreneurial University", in British Academy of Management 26th Annual Conference. Management Research Revisited: Prospects for Theory and Practice, Cardiff University, 11-13 September 2012.

Holstein, J. C. A. 2012, "The university as axis mundi - a narrative analysis of policy and organizational change in UK higher education.", in Society Research in Higher Education Newer Researchers Annual Conference. What is Higher Education For? Shared and contested ambitions, Celtic Manor, Newport, UK. 11th December 2012.

Holstein, J. C. A. 2011, "Charting the impact of the institutional discourse of risk on entrepreneurial activity", in British Academy of Management 25th Annual Conference. Building and Sustaining High Performance Organizations in a Challenging Environment, Aston Business School, Aston University, 13-15 September 2011.



Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667