Dr Nahid Yazdani

Bachelor of Science (Sharif University of Technology), MBA (Nottingham Trent University), PhD (Loughborough University), PGCHE (The University of Nottingham), FHEA (Higher Education Academy)

Department: Strategy and International Business
E-mail: Nahid.Yazdani@nottingham.ac.uk
Tel: +44 (0) 115 9515483
Location: C05 (North Building, Jubilee Campus)

Nahid started her position as an Assistant Professor in Strategy and International Business at Nottingham University Business School in August 2018.

Nahid holds a PhD in Business, an MBA, and an Engineering degree, coupled with a few years of corporate experience in the automotive, manufacturing, and energy sectors. She believes in the value of multi-disciplinary research and is committed to making a meaningful impact beyond academia. With a keen focus on practicality in her research, Nahid always seeks to answer the fundamental question of "So What?" and ensure her findings are relevant and applicable and can make a tangible difference in the real world.

Nahid's current research is at the interface of strategy, sustainability, and international business, as featured in the Research & Knowledge Exchange section.

 

Recent Publications

The following lists my publications from 2014 to the present day.

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Nahid is module convenor of the following module(s):

Undergraduate

International Business (BUSI2145)


Details of all modules can be found on MyNottingham

Nahid research lies at the interface of strategy, sustainability, and international business with primary ongoing project in the following areas:

SYSTEM APPROACH to MODEL COMPLEX & WICKED PROBLEMS

Stakeholder mental modelling and knowledge mapping techniques.
In my recent project on East Midlands Airport decarbonisation- East Midland Airports Green Future Studies (EMAGFS)- I used knowledge mapping techniques, i.e. Fuzzy Cognitive Maps (FCMs), to holistically represent an ecosystem of energy and transport and structure the complex problem situation that emerges from contrasting perspectives of different stakeholders on the use of the system.
I aspire to deepen my impact within the energy sector, specifically focusing on the social acceptability of energy transitions and the Net-zero journey. Leveraging my extensive industry network and research expertise, I aim to contribute significantly to the discourse on energy technologies and their societal implications, highlighting social science impact. I envision leading interdisciplinary projects that bridge social sciences and engineering to drive meaningful change in energy policy and practice.


EXPORT OPERATION & FIRM PERFORMANCE

Quantitative: Survey of Export managers
The data is collected as part of a collaborative project named "Entrepreneurship in the 21st Century," involving academics from 17 countries across different continents. The project examines firms' international activities, including their internationalisation strategies, export market entry portfolio management, export product adaptation, innovativeness, and international corporate social responsibility.


CEOs, R&D, & SOCIAL INNOVATION

Mixed method: CEO interviews and datasets.
Supervising two PhDs projects, one exploring "The Role of CEOs' Political Promotion and Ranking in Firm R&D Investment, utilising listed companies database. The other investigating," Corporate Social Innovation (CSI) Strategy in Financial Sector: The Influence of CEO Characteristics in CSI", utilises the mixed method.

Nahid is currently collaborating on the following projects:

• EPRI East Midland Airport Hydrogen Enabled Ecosystem Study

Nahid is currently supervising the following Research Students:

Jiaoyue Su
Shadrul Hassan Himel

School Administrative Roles
Deputy Director of MSc Management

School and University Committee Memberships

Committee	From	Role
Load Model Group	2023	ECR Rep