Nottingham University Business School
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Dr Nahid Yazdani

Bachelor of Science (SUT), MBA (Nottingham Trent University), PhD (Loughborough University)
Assistant Professor in International Business

Division: Strategy and International Business
Tel: +44 (0) 115 9515483
Location: C05 (North, Jubilee Campus) (, Jubilee Campus)

Nahid joined Nottingham University Business School in August 2018 as an Assistant Professor in International Business. Prior to this, she was a teaching and research associate at Loughborough University where she was also awarded her PhD. Holding a PhD in Business, an MBA, a science degree, and four years of corporate experience in automotive and manufacturing industry,

Nahid has always valued multi-disciplinary research and considered the impact of her study on its audience. Her current research is an interface of international business, strategy, and marketing investigating how portfolio of a firm's export mode operations shapes its success, building on different theoretical frameworks specifically Transaction Cost Economics and Real Options and employing quantitative approaches utilising primary data.

Nahid is also currently involved in a multi-country project "Entrepreneurship in the 21st Century", looking at firm's international activities such as firm's internationalisation strategies, export entry mode management, export product adaptation, innovativeness, and international CSR. This project is undertaken in collaboration with academics from 17 countries in different continents.

Administrative Roles
Deputy Director of MSc Management
I am module convenor of the following modules:


International Business (N12005)

Details of all modules can be found on MyNottingham

Current Research Activities
Export operations, International entry modes, Real options theory, Export performance.

Older Publications

Older Publications


Yazdani, N.; Cadogan, J.W. 2012, "Export operation integration: antecedents and performance implication.", in Proceedings of the European Marketing Academy (EMAC) Conference, Lisbon, Portugal..

Recent Publications

Journal Articles

Oliveira, J.S.; Yazdani, N.; Cadogan, J.W.; Hodgkinson, I.R.; Tsougkou, E.; Jean, R.-J.B; Story, V.M.; Boso, N. (2018), "The empirical link between export entry mode diversity and export performance: a contingency- and institutional-based examination", Journal of Business Research, Vol.88, 505-512.

Sabet, E.; Yazdani, N.; De Leeuw, S. (2017), "Supply chain integration strategies in the fast evolving industries", International Journal of Logistics Management, Vol.28(1), 29-46.


Tsougkou, E.; Cadogan, J.W.; Hodgkinson, I.R.; Oliveira, J.S.; Laukkanen, T.; Yazdani, N.; Story, V.M.; Boso, N. 2018, "A multi-faceted examination of the export product adaptation-customer value creation relationship", in Global Marketing Conference (GMC).

Yazdani, N.; Oliveira, J.S.; Cadogan, J.W.; Hodgkinson, I.R.; Story, V.M.; Tsougkou, E.; Jean, R.-J.B, 2017, "The empirical link between export entry mode diversity and export performance: a contingency- and institutional-based examination.", in 7thGlobal Innovation and Knowledge Academy (GIKA), Lisbon, Portugal..

Yazdani, N.; Cadogan, J.W. 2015, "Export Marketing Integration and performance consequences revisited", in EMAC, Regional Doctoral Colloquium, WU (Vienna University of Economics and Business), Vienna, Austria..



Nottingham University Business School

Jubilee Campus

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667