Careers and Employability Service
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Digital Marketing Academy

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Why get involved?

Ever wondered how search engines rank websites? Intrigued by those adverts that follow you around the internet? If so, digital marketing could be for you. 

Last year, UK spending on digital advertising soared by 17% to £10.3 billion – its biggest increase in almost a decade (DCMS, 2017). It's boom time for the digital marketing industry and you could be part of it.  


How does it work?

The Digital Marketing Academy offers you the chance to learn from, and be inspired by, industry professionals. And, if you like what you hear, our exclusive insight day and group project opportunities could help you get a foot-in-the-door. 

The Academy consists of the following three elements. Make sure that you read the explanations below the infographic for further details about how to take part.

Important information

Who can take part?

The Digital Marketing Academy is open to all Nottingham students, regardless of year group or subject.

How flexible is it; do I need to do all of it?

We recommend attending the Digital Marketing Showcase on Tuesday 30 October, and at least one of the workshops during autumn term, to help you get inspired and decide whether you want to take part in the rest of the Academy.

If you wish to qualify for the 'Gain experience' stage, you will need to have completed the requirements explained under 'Build experience' by 31 January 2019.


Infographic explaining how to get inspired, building knowledge and gain experience in digital marketing

How to take part

Get inspired: Attend the Digital Marketing Academy Showcase (Tuesday 30 October 2018) 

Our Digital Marketing Showcase took place on Tuesday 30 October 2018, to give students the chance to hear from industry professionals about their most innovative digital marketing campaigns.

It was an informal opportunity to learn more about digital marketing, hear about real client work, and decide whether to take part in the rest of the Academy.

Watch Maria's vlog for her three top 'takeaway' points about digital marketing after attending last year's Showcase event.

Couldn't make it to the Digital Marketing Academy Showcase?

You can still participate in the rest of the academy! Read the steps under 'Build knowledge' and 'Gain experience' to find out how.


Build knowledge: Complete Google Certificates and a workshop (before 31 January 2019)

Complete the following four steps by 5pm on Thursday 31 January 2019 to qualify for the insight day with a local digital agency.


Step 1

Complete the Google Digital Garage certification


This course, The Fundamentals of Digital Marketing, is free to anyone with a Google account, and you can work through the 26 badges at your own pace, before taking the final exam.

Step 2 

Complete either the Google Analytics or the Adwords Fundamentals Certification


The Analytics for Beginners study materials are freely available to anyone with a Google account. For access to the Adwords Fundamentals materials, register for a Google Partners account.

Step 3

Email your evidence before the deadline.


Email your Google certificates from steps 1 and 2, either as files or screenshots, to by 5pm on 31 January 2019.

Step 4

Attend at least one of our Digital Marketing Academy workshops in autumn term. 


Workshop 1

'Making it in Digital Marketing' with Drink Digital is your chance to hear from experts about getting into the industry. Presentations will be followed by networking over food and drinks.

When: 6pm until late on Thursday 1 November 2018.

Where: Careers and Employability Service office, Portland Building, University Park.

Workshop 2

Join us for a webinar to learn 'What's new in digital?' 

When: 1-2pm on Monday 19 November

How: Here's the recording from the session

Workshop 3

Join local digital marketing agency Impression for an evening presentation.

When: 6–8pm on Wednesday 28 November 2018.

Where: Sir Clive Granger Building, University Park.

Book your place on My Career using event ID 8046 (from 12 November)


Gain experience: Participate in an insight day and real-life project (March – May 2019)

  1. If you successfully complete the steps under 'Build Knowledge', you'll qualify for an insight day with a local digital agency. You'll be able to explore digital marketing specialisms and make valuable industry contacts.
  2. If you attend an insight day, you'll then get the chance to gain CV-worthy experience working on a group project under the guidance of a digital marketing professional.

Where could the Digital Marketing Academy take you?

You don't need to be set on a career in digital marketing to get involved in the Academy. Whether or not you choose to pursue a digital marketing career, the Academy will equip you with the digital skills that employers need such as:

  • virtual collaboration
  • data-driven decision-making
  • curiosity

Using your participation in the Academy to demonstrate readiness for the 'digital workplace' will help you to stand out in recruitment processes.   

If you're keen to break into digital marketing, don’t wait until the end of the Academy to start looking for work experience or graduate jobs.

I'm in my final year.


  • Entry-level digital marketing roles. Junior or 'direct-entry' positions are advertised all year round. It's never too early to start looking at employers' websites and jobs boards.
  • Graduates schemes in marketing. Nottingham-based digital agency Impression runs its own graduate scheme. Recruitment takes place in autumn term, so apply early if you're interested. Application deadlines for most large organisations' graduates schemes fall between November and January.

Find out more about graduate vacancies in digital marketing


I'm in my first or penultimate year.


  • Internships. Check out the Nottingham Internship Scheme to find out if they're advertising any digital marketing roles. If you can't see anything relevant at the moment, register your interest. All internships are paid and designed to fit around your studies.
  • Placements. Placements, like internships, are a type of work experience. Often these opportunities are unpaid and hours are flexible, meaning they can be completed during term time. Find out if your faculty or school offers accredited and/or non-accredited placement opportunities by checking their websites or by contacting your Student Services centre.  

Discover more ways to get digital marketing work experience


These suggestions should help you get started but if you'd prefer to have a chat, you're welcome to book a  careers appointment



Careers and Employability Service

University of Nottingham
Portland Building, Level D
University Park
Nottingham, NG7 2RD

telephone: +44 (0) 115 951 3680
fax: +44 (0) 115 951 3679