Careers and Employability Service
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Digital Marketing Academy

Digital Marketing Academy web banner


Why get involved?

Ever wondered how search engines rank websites? Intrigued by those adverts that follow you around the internet? If so, digital marketing could be for you. 

The UK is the third biggest online advertising market in the world, behind only the United States and China. With experts predicting that 62% of advertising budgets will be spent online by 2020 (Credos and Enders Analysis, 2019), it's boom time for the digital marketing industry and you could be part of it.  


Important information

Who can take part?

The Digital Marketing Academy is open to all University of Nottingham and Nottingham Trent University students, regardless of year group or subject. Recent graduates are also welcome to get involved.

How flexible is it; do I need to do all of it?

We recommend attending the ‘Get Inspired’ launch event on Tuesday 29 October at Nottingham Trent University and at least one of the workshops during autumn term. This will help you to make an informed decision about whether you would like to take part in the rest of the Academy.

To qualify for an insight day and digital challenge, you must have completed the requirements outlined in the ‘How to take part’ section of this webpage by 31 January 2020.

How does it work?

The Digital Marketing Academy offers you the chance to learn from, and be inspired by, industry professionals. And, if you like what you hear, our exclusive insight day and digital challenge opportunitiescould help you to get a foot-in-the-door.

Digital Marketing Academy timeline

 29 October 2019 October 2019 - January 2020February 2020 February - March 2020 

The Get Inspired event

Hear from industry professionals about their most innovative digital marketing campaigns and learn more about the Digital Marketing Academy

Become Google-accredited

Complete two industry-recognised Google certificates and attend an employer-led workshop to qualify for an insight day and Digital Challenge

Attend an insight day

Immerse yourself in agency life for the day. Explore digital marketing specialisms and make valuable industry contacts

Participate in a digital challenge

You'll work under the guidance of a digital marketing professional on a CV-worthy group project

November 2019

Digital skills workshops

To complete the Digital Skills Academy you need to participate in at least one employer-led digital skills workshop which will take place in the four weeks following the Get Inspired event. Dates and topics will follow as soon as possible.

Both of our main partner agencies, Hallam Internet and Impression published blogs about their involvement in last year’s Digital Marketing Academy.



How to take part

Attend the Get Inspired event

In 2017 and 2018, the Get Inspired event was called the Digital Marketing Academy Showcase. Watch Maria's vlog for her top three 'takeaway' points from the 2017 Showcase event.

Book onto the 'Get Inspired' event

At the event you'll hear from employers about digital marketing and be given an introduction to the academy. 

Can't make it to the Get Inspired event?

Don’t worry, you can still participate in the rest of the Academy!


Qualify for an insight day and digital challenge

You must complete two online Google courses and attend at least one workshop to qualify for an insight day and digital challenge.

Google course instructions:


Step 1

Complete the Fundamentals of Digital Marketing certificate


This course is free to anyone with a  Google account. Work through the 26 badges at your own pace before taking the final exam.

Step 2 

Complete either the Google Analytics, Adwords Fundamentals or Codeacademy Make a Website certification


The Analytics for Beginners study materials are freely available to anyone with a Google account. For access to the Adwords Fundamentals materials, register for a Google Partners account.

Step 3

Submit your evidence before the deadline.


Upload your Google certificates via MyCareer by 5pm on 31 January 2020. The submission link will be visible in the autumn term.


Participate in an insight day and digital challenge

Submitting two Google certificates and attending at least one workshop automatically qualifies you for an insight day and digital challenge. When you upload your Google certificates to MyCareer, you will be asked to indicate your availability and preferences for the insight day. We will try our best to allocate you to your first or second choice of insight day, but capacity restrictions mean that we cannot guarantee this.

The digital challenge is a 3-week group project which requires a commitment of one full day per week from each participant (this could be two half-days). The challenge (a simulated client brief) will be presented at your insight day and each group will be given a choice of digital marketing tasks to complete. At the end of the challenge, you will present your outcome(s) to digital marketing professionals at a celebration event. This is real digital marketing work experience that you can add to your CV and talk about at interviews.


Quotes from past participants

"Constructing a digital marketing strategy and designing collateral to accompany it was a really valuable experience that I will definitely bring up during future interviews."
“The DMA helped my applications stand out by giving me a way to display my interest and passion for digital marketing and gaining invaluable experience to talk about at interview.”
“Completing the Google courses and hearing from speakers at the Insight Day has given me knowledge that will help me to further my career in digital marketing.”
Beth, a 2017 DMA participant, secured a placement with Impression and a summer internship at international children’s charity, Smile Train. Read Beth’s story here.  

Where could the Digital Marketing Academy take you?

You don't need to be set on a career in digital marketing to get involved in the Academy. Whether or not you choose to pursue a digital marketing career, the Academy will equip you with the digital skills that employers need such as:

  • collaboration across multiple digital platforms
  • analysis, evaluation and presentation of digital information
  • data-driven decision-making
  • design and creation of digital content (e.g. blogs, videos, apps, websites)
  • digital learning and professional development 

If you're keen to break into digital marketing, don’t wait until the end of the Academy to start looking for work experience or graduate jobs.

I'm in my final year.


  • Entry-level digital marketing roles. Junior or 'direct-entry' positions are advertised all year round. It's never too early to start looking at employers' websites and jobs boards.
  • Graduate schemes in marketing. Nottingham-based digital agencies Impression and Hallam Internet run graduate schemes. Applications for these opportunities usually open during autumn term and close in February, so apply early if you're interested. Application deadlines for most large organisations' graduate schemes fall between November and January.

Find out more about graduate vacancies in digital marketing


I'm in my first or penultimate year.


  • Internships. Check out the  Nottingham Internship Scheme to find out if any marketing-related roles are currently being advertised. If you can't see anything relevant at the moment, register your interest. All internships take place during vacation periods and are paid.

  • Placements. Placements, like internships, are a type of work experience. Often these opportunities are unpaid and hours are flexible, meaning they can be completed during term time. Find out if your faculty or school offers accredited and/or non-accredited placement opportunities by checking their websites or by contacting your Student Services centre.  

Discover more ways to get digital marketing work experience


These suggestions should help you get started but if you'd prefer to have a chat, you're welcome to book a  careers appointment


Contact us

Got a question? Email us

Careers and Employability Service

University of Nottingham
Portland Building, Level D
University Park
Nottingham, NG7 2RD

telephone: +44 (0) 115 951 3680
fax: +44 (0) 115 951 3679