Careers and Employability Service
Services for current students

Digital Marketing Academy



Why get involved?

Ever wondered how search engines rank websites? Intrigued by those adverts that follow you around the internet? If so, digital marketing could be for you.  

The UK is the third biggest online advertising market in the world, behind only the United States and China. The Covid-19 pandemic is expected to interrupt a decade of growth in advertising spend, but experts expect digital to decline less than traditional formats and are predicting a rebound in 2021 (AA/WARC, 2020). 

Watch our video - Introduction to the Digital Marketing Academy

Your next steps

Applications are now closed for the 2020/21 academic year

In partnership with



Important information

Who can take part?

The Digital Marketing Academy is open to all University of Nottingham and Nottingham Trent University students, regardless of year group or subject. Recent graduates are also welcome to get involved.

How flexible is it; do I need to do all of it?

To qualify for an insight day and digital challenge, you must have completed the requirements outlined in the 'How do I qualify for an insight day and digital challenge?' section of this webpage by 22 January 2021. If, having participated in some of the autumn term activities, you decide not to pursue an insight day or digital challenge, that is completely fine.

How does it work?

The Digital Marketing Academy offers you the chance to learn from, and be inspired by, industry professionals. And, if you like what you hear, our exclusive insight day and digital challenge opportunities could help you to get a foot-in-the-door.

Digital Marketing Academy timeline

Sept - Oct 2020Nov 2020 - Jan 2021Feb 2021Feb 2021 


Tell us why you want to participate in the Academy and what you hope to gain from it. The form should take around 30-45 minutes to complete. Apply by 12noon Friday 23 October.


Become Google-accredited 

Complete two industry-recognised online certificates and attend at least two employer-led workshops to qualify for an insight day and digital challenge 


Attend an insight day

Immerse yourself in agency life for the day. Explore digital marketing specialisms and make valuable industry contacts


Participate in a digital challenge

Work under the guidance of a digital marketing professional on a CV-worthy group project



Key dates

Workshops calendar 
 Date Workshop
Tuesday 3 November Introduction to DMA
Thursday 5 November Nuom Presentation
Tuesday 10 November Digital Skills Workshop 1
Tuesday 17 November  Digital Skills Workshop 2
Tuesday 24 November Digital Skills Workshop 3
Tuesday 1 December Digital Skills Workshop 4
November - January Google Accreditation
Week commencing - Monday 1 February  Insight Day
February Digital Challenge

Why should I get involved?

In this blog entry, Olivia describes how her participation in the 2018-19 DMA helped to kick-start her career in digital marketing.

Our colleagues in the Employability Team at NTU also wrote this summary of the 2019-20 Academy programme.


How do I qualify for an insight day and digital challenge?

You must complete two online courses and attend at least two workshops to qualify for an insight day and digital challenge.

Google course instructions:


Step 1

Complete the Fundamentals of Digital Marketing certificate


This course is free to anyone with a Google account. Work through the 26 badges at your own pace before taking the final exam.

Step 2 

Complete one of these:


All of these courses are free. You will need a Google/Codeacademy account to access the study materials.

Step 3

Submit your evidence before the deadline.


The deadline to upload your certificates of completion is 5pm on 22 January 2021. Check back later in Autumn Term for submission instructions. 


Other recommended courses

These course are not compulsory, but they come highly recommended by our partner digital marketing agencies:

Facebook Blueprint


Twitter Flight School

Semrush SEO Fundamentals

GoogleAds Display

GoogleAds Shopping Ads


How do I participate in an insight day and digital challenge?

Submitting two Google certificates and attending at least two workshops automatically qualifies you for an insight day and digital challenge. When you submit your certificates, you will be asked to indicate your availability and preferences for the insight day. We will try our best to allocate you to your first or second choice of insight day, but capacity restrictions mean that we cannot guarantee this.

The digital challenge is a 3-week group project which requires a commitment of one full day per week from each participant (this could be two half-days). The challenge (a real client brief) will be presented at your insight day and each group will be given a choice of digital marketing tasks to complete. At the end of the challenge, each group will produce a report and a recorded presentation for the benefit of their client. This is real digital marketing work experience that you can add to your CV and talk about at interviews.


Where could the Digital Marketing Academy take you?

You don't need to be set on a career in digital marketing to get involved in the Academy. Whether or not you choose to pursue a career in the industry, the Academy will equip you with the digital skills that employers need such as:

  • collaboration across multiple digital platforms
  • analysis, evaluation and presentation of digital information
  • data-driven decision-making
  • design and creation of digital content (e.g. blogs, videos, apps, websites)
  • digital learning and professional development 

If you're keen to break into digital marketing, don’t wait until the end of the Academy to start looking for work experience or graduate jobs.

I'm in my final year.


  • Entry-level digital marketing roles. Junior or 'direct-entry' positions are advertised all year round. It's never too early to start looking at employers' websites and jobs boards.
  • Graduate schemes in marketing. Nottingham-based digital agencies Impression and Hallam Internet run graduate schemes. Applications for these opportunities usually open during autumn term and close in February, so apply early if you're interested. Application deadlines for most large organisations' graduate schemes fall between November and January.

Find out more about graduate vacancies in digital marketing


I'm in my first or penultimate year.


  • Internships. Check out the  Nottingham Internship Scheme to find out if any marketing-related roles are currently being advertised. If you can't see anything relevant at the moment, register your interest. All internships take place during vacation periods and are paid.

  • Placements. Placements, like internships, are a type of work experience. Often these opportunities are unpaid and hours are flexible, meaning they can be completed during term time. Find out if your faculty or school offers accredited and/or non-accredited placement opportunities by checking their websites or by contacting your Student Services centre.  

Discover more ways to get digital marketing work experience


These suggestions should help you get started but if you'd prefer to have a chat, you're welcome to book a  careers appointment


Quotes from past participants

"Constructing a digital marketing strategy and designing collateral to accompany it was a really valuable experience that I will definitely bring up during future interviews."
“The DMA helped my applications stand out by giving me a way to display my interest and passion for digital marketing and gaining invaluable experience to talk about at interview.”
“Completing the Google courses and hearing from speakers at the Insight Day has given me knowledge that will help me to further my career in digital marketing.”
Beth, a 2017 DMA participant, secured a placement with Impression and a summer internship at international children’s charity, Smile Train. Read Beth’s story here.  

Contact us

Got a question? Email us

Careers and Employability Service

University of Nottingham
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Nottingham, NG7 2RD

telephone: +44 (0) 115 951 3680
fax: +44 (0) 115 951 3679