Digital Marketing Academy
Ever wondered how search engines rank websites? Curious how those adverts landed on your feed? If so, digital marketing could be for you.
Digital marketing is a fast growing and rapidly changing industry. The Digital Marketing Academy (DMA) will allow you to learn about and develop a wide range of industry-specific skills. Experienced professionals from leading digital agencies will provide insight in to what they do and how they do it. You will have the opportunity to obtain industry recognised qualifications and put your newly acquired skills in to practise.
Find out more about the role of a digital marketer
Your next steps
Enrolment for the DMA 2023/24 has now closed
Important information
Launch event
Places at the Digital Marketing Academy Launch event are now fully booked. All the learning materials will be available once you enrol, and Anna and Jill can answer any questions you have about how to complete the DMA.
Who can take part?
The Digital Marketing Academy is open to all University of Nottingham and Nottingham Trent University students, regardless of year group or subject. Recent graduates* from December 2022 onwards are also welcome to apply.
*For recent graduates only
*If you graduated from December 2022 onwards, you are welcome to participate in the DMA. To allow you to participate, please a) register for the launch event and b) email dma@nottingham.ac.uk so we can set you up on Moodle to access to all DMA learning materials.
How does it work and key dates
The Digital Marketing Academy runs between November and January and there are five steps to complete. You can progress through as many steps as you like. Students who progress through all stages of the Academy will earn a digital badge for their LinkedIn profile, and access to exclusive insight events.
Digital Marketing Academy timeline
| November | November | November | December | January | February |
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Live event
Come to the launch of the DMA, hear from our agency partners and get an introduction into digital marketing and the Academy.
You can enrol for the Academy at the event, or for a short time period following the launch via this website
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Self-Study
Begin industry-recognised online accreditations, to complete by a given deadline in January.
You will complete Google Fundamentals of Digital Marketing and one other accreditation of your choice from a shortlist.
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Workshops
Attend an exclusive series of online, evening workshops hosted by our agency partners.
You can select workshops according to your area of interest.
Workshops on:
- Search Engine Optimisation
- Pay Per Click
- UX/UI
- Paid Social
- Organic Social
- Digital PR
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Live event
Come to a friendly and informal networking event where you can introduce yourself to the digital marketers in person, ask follow-up questions on the workshops, and practise your networking skills.
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Finish
Complete industry recognised qualifications and complete the DMA.
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Insight events
Exclusive to those who complete all stages of the DMA.
Digital marketing agencies host interactive insight events, online or in their workplace.
Places are very limited and will be offered on a first-come, first-serve basis to students who have registered as attended / completed all stages of the DMA.
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Following the Launch event, those who enrol on the Academy will be able to access course materials via the Moodle page. For graduates who will no longer have access to Moodle, it’s important that you email dma@nottingham.ac.uk so that we can set this up for you.
Where could the Digital Marketing Academy take you?
You don't need to be set on a career in digital marketing to get involved in the Academy. Whether or not you choose to pursue a career in the industry, the Academy will equip you with the digital skills that employers need such as:
- collaboration across multiple digital platforms
- analysis, evaluation and presentation of digital information
- data-driven decision-making
- design and creation of digital content (e.g. blogs, videos, apps, websites)
- digital learning and professional development
If you're keen to break into digital marketing, don’t wait until the end of the Academy to start looking for work experience or graduate jobs.
I'm in my final year.
Explore:
- Entry-level digital marketing roles. Junior or 'direct-entry' positions are advertised all year round. It's never too early to start looking at employers' websites and jobs boards.
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Graduate schemes in marketing. Nottingham-based digital agencies Impression and Hallam Internet run graduate schemes. Applications for these opportunities usually open during autumn term and close in February, so apply early if you're interested. Application deadlines for most large organisations' graduate schemes fall between November and January.
Find out more about graduate vacancies in digital marketing
I'm in my first or penultimate year.
These suggestions should help you get started but if you'd prefer to have a chat, you're welcome to book a careers appointment.
Quotes from past participants
"Constructing a digital marketing strategy and designing collateral to accompany it was a really valuable experience that I will definitely bring up during future interviews."
“The DMA helped my applications stand out by giving me a way to display my interest and passion for digital marketing and gaining invaluable experience to talk about at interview.”
“Completing the Google courses and hearing from speakers at the Insight Day has given me knowledge that will help me to further my career in digital marketing.”
Beth, a 2017 DMA participant, secured a placement with Impression and a summer internship at international children’s charity, Smile Train. Read
Beth’s story.
Contact us
Got a question? Email us
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