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Digital Marketing Academy

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Why get involved?

Ever wondered how search engines rank websites? Intrigued by those adverts that follow you around the internet? If so, digital marketing could be for you.  

Digital marketing is a fast growing and rapidly changing industry. The Digital Marketing Academy (DMA) will allow you to learn about and develop a wide range of industry-specific skills. Experienced professionals from leading digital agencies will provide insight in to what they do and how they do it. You will have the opportunity to obtain industry recognised qualifications and put your newly acquired skills in to practise.

Find out more about the role of a digital marketer

Your next steps

The DMA has now closed

The next DMA will run from November 2023 – March 2024. Applications will open via this page in autumn term 2023. Details below refer to the previous scheme and will be updated in summer 2023.


Important information

Launch event

We strongly recommend attendance at this event. The information provided will be available afterwards to those who are unable to attend, but we will not be able to recreate the full experience. If you are unable to attend this event but would like to participate please check back here after 3 November, where you can register onto the Academy.

Who can take part?

The Digital Marketing Academy is open to all University of Nottingham and Nottingham Trent University students, regardless of year group or subject. Recent graduates from December 2021 onwards are also welcome to apply.

*For recent graduates only

If you are a recent graduate from December 2021 onwards please register for the launch event as indicated above. In addition please email to let us know you have registered so we can ensure you have access to all DMA learning materials.

How does it work and key dates

The Digital Marketing Academy offers you the chance to learn from, and be inspired by, industry professionals. And, if you like what you hear, our exclusive insight day and digital challenge opportunities could help you to get a foot-in-the-door.


Digital Marketing Academy timeline

2 November 20222 November –  30 November 202230 November 2022December 2022 - January 2023February 2023March 2023


Attend in-person launch event


Access a series of pre-recorded workshops created exclusively for the DMA by our partner agencies

  • Workshops will focus on: SEO, PPC, UX/UI, Social Media Marketing, Digital PR

Panel session

Attend in-person panel session to network and participate in a Q&A session with our partner agencies.

Complete qualification

Complete industry recognised qualifications e.g. Google Fundamentals of Digital Marketing

Insight experience

Participate in an insight experience with one of our partner agencies and undertake a 3-week team challenge working on a real-life digital marketing brief (these are optional element of the DMA)


Complete the DMA


Following the Launch event on 2nd November all DMA participants will be enrolled on to the DMA Moodle Module to access workshop material, resources and full information about the qualifications, insight events and optional projects.

*If you are unable to attend the in-person Launch event please check back on this page on 3rd November to register for the DMA

**The events on 2nd November and 30th November are in-person. These may change to virtual sessions if circumstances dictate. We cannot guarantee these sessions will be recorded. Attendance in-person is strongly recommended to allow you to get the most out of the DMA.


Where could the Digital Marketing Academy take you?

You don't need to be set on a career in digital marketing to get involved in the Academy. Whether or not you choose to pursue a career in the industry, the Academy will equip you with the digital skills that employers need such as:

  • collaboration across multiple digital platforms
  • analysis, evaluation and presentation of digital information
  • data-driven decision-making
  • design and creation of digital content (e.g. blogs, videos, apps, websites)
  • digital learning and professional development 

If you're keen to break into digital marketing, don’t wait until the end of the Academy to start looking for work experience or graduate jobs.

I'm in my final year.


  • Entry-level digital marketing roles. Junior or 'direct-entry' positions are advertised all year round. It's never too early to start looking at employers' websites and jobs boards.
  • Graduate schemes in marketing. Nottingham-based digital agencies Impression and Hallam Internet run graduate schemes. Applications for these opportunities usually open during autumn term and close in February, so apply early if you're interested. Application deadlines for most large organisations' graduate schemes fall between November and January.

Find out more about graduate vacancies in digital marketing


I'm in my first or penultimate year.


  • Internships. Check out the  Nottingham Internship Scheme to find out if any marketing-related roles are currently being advertised. If you can't see anything relevant at the moment, register your interest. All internships take place during vacation periods and are paid.

  • Placements. Placements, like internships, are a type of work experience. Often these opportunities are unpaid and hours are flexible, meaning they can be completed during term time. Find out if your faculty or school offers accredited and/or non-accredited placement opportunities by checking their websites or by contacting your Student Services centre.  

Discover more ways to get digital marketing work experience


These suggestions should help you get started but if you'd prefer to have a chat, you're welcome to book a  careers appointment


Quotes from past participants

"Constructing a digital marketing strategy and designing collateral to accompany it was a really valuable experience that I will definitely bring up during future interviews."
“The DMA helped my applications stand out by giving me a way to display my interest and passion for digital marketing and gaining invaluable experience to talk about at interview.”
“Completing the Google courses and hearing from speakers at the Insight Day has given me knowledge that will help me to further my career in digital marketing.”
Beth, a 2017 DMA participant, secured a placement with Impression and a summer internship at international children’s charity, Smile Train. Read Beth’s story.  

Contact us

Got a question? Email us

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Careers and Employability Service

University of Nottingham
Portland Building, Level D
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Nottingham, NG7 2RD

telephone: +44 (0) 115 951 3680
fax: +44 (0) 115 951 3679