Digital Marketing Academy
Ever wondered how search engines rank websites? Intrigued by those adverts that follow you around the internet? If so, digital marketing could be for you.
The UK is the third biggest online advertising market in the world, behind only the United States and China. The Covid-19 pandemic is expected to interrupt a decade of growth in advertising spend, but experts expect digital to decline less than traditional formats and are predicting a rebound in 2021 (AA/WARC, 2020).
Watch our video - Introduction to the Digital Marketing Academy
Your next steps
Applications are now closed for the 2020/21 academic year
In partnership with
Who can take part?
The Digital Marketing Academy is open to all University of Nottingham and Nottingham Trent University students, regardless of year group or subject. Recent graduates are also welcome to get involved.
How flexible is it; do I need to do all of it?
To qualify for an insight day and digital challenge, you must have completed the requirements outlined in the 'How do I qualify for an insight day and digital challenge?' section of this webpage by 22 January 2021. If, having participated in some of the autumn term activities, you decide not to pursue an insight day or digital challenge, that is completely fine.
How does it work?
The Digital Marketing Academy offers you the chance to learn from, and be inspired by, industry professionals. And, if you like what you hear, our exclusive insight day and digital challenge opportunities could help you to get a foot-in-the-door.
Digital Marketing Academy timeline
|Sept - Oct 2020||Nov 2020 - Jan 2021||Feb 2021||Feb 2021 |
Tell us why you want to participate in the Academy and what you hope to gain from it. The form should take around 30-45 minutes to complete. Apply by 12noon Friday 23 October.
Complete two industry-recognised online certificates and attend at least two employer-led workshops to qualify for an insight day and digital challenge
Attend an insight day
Immerse yourself in agency life for the day. Explore digital marketing specialisms and make valuable industry contacts
Participate in a digital challenge
Work under the guidance of a digital marketing professional on a CV-worthy group project
| Date|| Workshop|
|Tuesday 3 November
||Introduction to DMA
|Thursday 5 November
|Tuesday 10 November
||Digital Skills Workshop 1
|Tuesday 17 November
||Digital Skills Workshop 2
|Tuesday 24 November
||Digital Skills Workshop 3
|Tuesday 1 December
||Digital Skills Workshop 4
|November - January
|Week commencing - Monday 1 February
Why should I get involved?
How do I qualify for an insight day and digital challenge?
You must complete two online courses and attend at least two workshops to qualify for an insight day and digital challenge.
Google course instructions:
Complete the Fundamentals of Digital Marketing certificate
This course is free to anyone with a Google account. Work through the 26 badges at your own pace before taking the final exam.
Complete one of these:
All of these courses are free. You will need a Google/Codeacademy account to access the study materials.
Submit your evidence before the deadline.
The deadline to upload your certificates of completion is 5pm on 22 January 2021. Check back later in Autumn Term for submission instructions.
Other recommended courses
These course are not compulsory, but they come highly recommended by our partner digital marketing agencies:
Twitter Flight School
Semrush SEO Fundamentals
GoogleAds Shopping Ads
How do I participate in an insight day and digital challenge?
Submitting two Google certificates and attending at least two workshops automatically qualifies you for an insight day and digital challenge. When you submit your certificates, you will be asked to indicate your availability and preferences for the insight day. We will try our best to allocate you to your first or second choice of insight day, but capacity restrictions mean that we cannot guarantee this.
The digital challenge is a 3-week group project which requires a commitment of one full day per week from each participant (this could be two half-days). The challenge (a real client brief) will be presented at your insight day and each group will be given a choice of digital marketing tasks to complete. At the end of the challenge, each group will produce a report and a recorded presentation for the benefit of their client. This is real digital marketing work experience that you can add to your CV and talk about at interviews.
Where could the Digital Marketing Academy take you?
You don't need to be set on a career in digital marketing to get involved in the Academy. Whether or not you choose to pursue a career in the industry, the Academy will equip you with the digital skills that employers need such as:
- collaboration across multiple digital platforms
- analysis, evaluation and presentation of digital information
- data-driven decision-making
- design and creation of digital content (e.g. blogs, videos, apps, websites)
- digital learning and professional development
If you're keen to break into digital marketing, don’t wait until the end of the Academy to start looking for work experience or graduate jobs.
I'm in my final year.
- Entry-level digital marketing roles. Junior or 'direct-entry' positions are advertised all year round. It's never too early to start looking at employers' websites and jobs boards.
Graduate schemes in marketing. Nottingham-based digital agencies Impression and Hallam Internet run graduate schemes. Applications for these opportunities usually open during autumn term and close in February, so apply early if you're interested. Application deadlines for most large organisations' graduate schemes fall between November and January.
Find out more about graduate vacancies in digital marketing
I'm in my first or penultimate year.
These suggestions should help you get started but if you'd prefer to have a chat, you're welcome to book a careers appointment.
Quotes from past participants
"Constructing a digital marketing strategy and designing collateral to accompany it was a really valuable experience that I will definitely bring up during future interviews."
“The DMA helped my applications stand out by giving me a way to display my interest and passion for digital marketing and gaining invaluable experience to talk about at interview.”
“Completing the Google courses and hearing from speakers at the Insight Day has given me knowledge that will help me to further my career in digital marketing.”
Beth, a 2017 DMA participant, secured a placement with Impression and a summer internship at international children’s charity, Smile Train. Read Beth’s story here
Got a question? Email us