BA, MSc, PhD
My main research interests lie in exploring health communications, human-animal relationships, animal ethics, and environmental issues but I am also interested using a linguistic approach to examine perceptions surrounding any social, cultural or political issue. My previous research has involved corpus linguistics, (critical) discourse analysis, health communications, history, human-animal studies, and the digital humanities.
I keep a log of my research activities on my personal website and on Twitter @emmamcclaughlin
My ORCiD research profile can be viewed here
I'm currently working on the the AHRC/UKRI funded project Coronavirus Discourses: Linguistic Evidence for Effective Health Messaging (grant reference AH/V015125/1).
You can read more about the project on our website and follow the @c19comms Twitter account for updates.
Links to project reports:
Using online news comments to gather fast feedback on issues with public health messaging: The Guardian as a case study
Public health messaging by political leaders: a corpus linguistic analysis of COVID-19 speeches delivered by Boris Johnson
My previous corpus linguistic and discourse analysis projects include:
Leadership and Trust: Public Communication of COVID in Scotland (March-December 2020), Queen Margaret University, Edinburgh, funded by The Scottish Funding Council
Donkey Discourse: Investigating public perceptions of donkeys in the UK, The Donkey Sanctuary, Devon
'People', 'Products', 'Pests' and 'Pets': The discursive representation of animals, Lancaster University (and King's College London), funded by The Leverhulme Trust