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Emma McClaughlin

Research Fellow in Corpus Linguistics, Faculty of Arts

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Biography

BA, MSc, PhD

My research interests lie in using a linguistic approach to examine perceptions surrounding social, cultural or political issues. In particular, I have been exploring health communications, human-animal relationships, animal ethics, and misinformation. My previous research has involved corpus linguistics, (critical) discourse analysis, health communications, history, human-animal studies, and the digital humanities.

My ORCiD research profile can be viewed here

Research Summary

I am currently working on Avian influenza (AI) in the United Kingdom: Developing an interdisciplinary network to explore the knowledge, attitudes and practices of backyard poultry keepers with… read more

Recent Publications

Current Research

I am currently working on Avian influenza (AI) in the United Kingdom: Developing an interdisciplinary network to explore the knowledge, attitudes and practices of backyard poultry keepers with colleagues in the School of Geography and the School of Veterinary Medicine and Science.

I am also working on the Menstrual Health discourses project with researchers from Lancaster University and Cardiff University and external partners Thrive Agency. We are exploring how (a) Generation-Z women, (b) Millennial women, and (c) UK health and lifestyle brands talk about menstrual health in the UK.

Past Research

I have recently worked on the AHRC/UKRI funded project Coronavirus Discourses: Linguistic Evidence for Effective Health Messaging (grant reference AH/V015125/1). You can read more about the project on our website and follow the @c19comms Twitter account for updates.

Links to project reports:

Using online news comments to gather fast feedback on issues with public health messaging: The Guardian as a case study

Public health messaging by political leaders: a corpus linguistic analysis of COVID-19 speeches delivered by Boris Johnson

Privacy Preserving Corpus Linguistics: Investigating the Trajectories of Public Health Messaging Online

Other Coronavirus Discourses Updates and Resources

Other previous corpus linguistic and discourse analysis projects include:

Leadership and Trust: Public Communication of COVID in Scotland (March-December 2020), Queen Margaret University, Edinburgh, funded by The Scottish Funding Council

Donkey Discourse: Investigating public perceptions of donkeys in the UK, The Donkey Sanctuary, Devon

'People', 'Products', 'Pests' and 'Pets': The discursive representation of animals, Lancaster University (and King's College London), funded by The Leverhulme Trust

Future Research

In September 2022 I will be working on the Privacy Preserving Detection of Online Misinformation project with researchers in computer science, law and psychology in partnership with The Royal Society. Website coming soon.

School of English

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