School of English

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Emma McClaughlin

Research Fellow in Corpus Linguistics, Faculty of Arts



BA, MSc, PhD

My main research interests lie in exploring health communications, human-animal relationships, animal ethics, and environmental issues but I am also interested using a linguistic approach to examine perceptions surrounding any social, cultural or political issue. My previous research has involved corpus linguistics, (critical) discourse analysis, health communications, history, human-animal studies, and the digital humanities.

I keep a log of my research activities on my personal website and on Twitter @emmamcclaughlin

My ORCiD research profile can be viewed here

Research Summary

I'm currently working on the the AHRC/UKRI funded project Coronavirus Discourses: Linguistic Evidence for Effective Health Messaging (grant reference AH/V015125/1).

You can read more about the project on our website and follow the @c19comms Twitter account for updates.

Links to project reports:

Using online news comments to gather fast feedback on issues with public health messaging: The Guardian as a case study

Public health messaging by political leaders: a corpus linguistic analysis of COVID-19 speeches delivered by Boris Johnson

Privacy Preserving Corpus Linguistics: Investigating the Trajectories of Public Health Messaging Online

Other Coronavirus Discourses Updates and Resources

Past Research

My previous corpus linguistic and discourse analysis projects include:

Leadership and Trust: Public Communication of COVID in Scotland (March-December 2020), Queen Margaret University, Edinburgh, funded by The Scottish Funding Council

Donkey Discourse: Investigating public perceptions of donkeys in the UK, The Donkey Sanctuary, Devon

'People', 'Products', 'Pests' and 'Pets': The discursive representation of animals, Lancaster University (and King's College London), funded by The Leverhulme Trust

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