BA, MSc, PhD
My research interests lie in using a linguistic approach to examine perceptions surrounding social, cultural or political issues. In particular, I have been exploring health communications, human-animal relationships, animal ethics, and misinformation. My previous research has involved corpus linguistics, (critical) discourse analysis, health communications, history, human-animal studies, and the digital humanities.
My ORCiD research profile can be viewed here
I am currently working on Avian influenza (AI) in the United Kingdom: Developing an interdisciplinary network to explore the knowledge, attitudes and practices of backyard poultry keepers with… read more
EMMA MCCLAUGHLIN, SARA VILAR-LLUCH, TAMSIN PARNELL, DAWN KNIGHT, ELENA NICHELE, SVENJA ADOLPHS, JÉRÉMIE CLOS and GIOVANNI SCHIAZZA, 2023. The reception of public health messages during the COVID-19 pandemic Applied Corpus Linguistics. 3(1),
MCCLAUGHLIN, EMMA, CLANCY, CARA and COOKE, FIONA, 2022. Donkey discourse: Corpus linguistics and charity communications for improved animal welfare Applied Corpus Linguistics. 2(2), 100019
I am currently working on Avian influenza (AI) in the United Kingdom: Developing an interdisciplinary network to explore the knowledge, attitudes and practices of backyard poultry keepers with colleagues in the School of Geography and the School of Veterinary Medicine and Science.
I am also working on the Menstrual Health discourses project with researchers from Lancaster University and Cardiff University and external partners Thrive Agency. We are exploring how (a) Generation-Z women, (b) Millennial women, and (c) UK health and lifestyle brands talk about menstrual health in the UK.
I have recently worked on the AHRC/UKRI funded project Coronavirus Discourses: Linguistic Evidence for Effective Health Messaging (grant reference AH/V015125/1). You can read more about the project on our website and follow the @c19comms Twitter account for updates.
Links to project reports:
Using online news comments to gather fast feedback on issues with public health messaging: The Guardian as a case study
Public health messaging by political leaders: a corpus linguistic analysis of COVID-19 speeches delivered by Boris Johnson
Privacy Preserving Corpus Linguistics: Investigating the Trajectories of Public Health Messaging Online
Other Coronavirus Discourses Updates and Resources
Other previous corpus linguistic and discourse analysis projects include:
Leadership and Trust: Public Communication of COVID in Scotland (March-December 2020), Queen Margaret University, Edinburgh, funded by The Scottish Funding Council
Donkey Discourse: Investigating public perceptions of donkeys in the UK, The Donkey Sanctuary, Devon
'People', 'Products', 'Pests' and 'Pets': The discursive representation of animals, Lancaster University (and King's College London), funded by The Leverhulme Trust
In September 2022 I will be working on the Privacy Preserving Detection of Online Misinformation project with researchers in computer science, law and psychology in partnership with The Royal Society. Website coming soon.