Effectively interacting and engaging patients who are under-served

Reflect on how to tailor your approach

Play the video and consider the points below:

The key to this interaction is to enable the person to empower themselves, and create opportunities to develop their confidence so they are receptive to the offer of a Medicines Use Review (MUR).

In this scenario, Mrs Khan is consciously considered for an MUR. The invitation is made easier by:

  • The pharmacist knowing Mrs Khan personally and greeting her appropriately
  • The pharmacist asking about Mrs Khan’s family (this is appropriate in many Asian cultures)
  • The dispenser inviting Mrs Khan to talk to her in a less busy area of the pharmacy. This allows her space for her to explain the MUR service more fully
Reflect on how to tailor your approach
Video transcript