Classics lecturers Esther Eidinow and Katharina Lorenz have been helping businesses understand how ancient stories of gods, heroes and monsters can help them to communicate successfully in the modern business world.
‘The Business of Stories’ draws on Greek and Roman myths as a way of explaining how businesses can tell their stories in a more effective way. Local business directors Jon Fowler and Niall McQuitty noticed that The University of Nottingham was running an ‘Ingenuity’ breakfast event called ‘The Business of Stories’ and decided to go along to find out if it could be applied to their business.
Niall and Jon were so inspired by the session that they were among the first to sign-up to a follow up ‘Ingenuity’ workshop for businesses, also run by Esther and Katharina.
After attending the workshop, Niall said: “It became clear that we weren’t fundamentally telling our story at all, rather just rambling through our history when we presented to clients. We also thought we only had one story to tell, but we actually need to be able to tell a lot more than that – stories within stories.”
Read the full story.
Posted on Monday 19th October 2015