New publication by Dr Sheryllynne Haggerty

CEBH Director, Dr Sheryllynne Haggerty publishes new book, Merely for Money’? Business Culture in the British Atlantic, 1750-1815 (Liverpool: Liverpool University Press, 2012).

In 1780 Richard Sheridan noted that merchants worked ‘merely for money’. However, rather than being a criticism, this was recognition of the important commercial role that merchants played in the British empire at this time. Of course, merchants desired and often made profits, but they were strictly bound by commonly-understood socio-cultural norms which formed a private-order institution of a robust business culture. In order to elucidate this business culture, this book examines the themes of risk, trust, reputation, obligation, networks and crises to demonstrate how contemporary merchants perceived and dealt with one another and managed their businesses. A theme which runs throughout the book is the mercantile community’s state, although this relationship came under stress towards the end of period, forming a crisis in itself. This book argues that the business culture of the British-Atlantic mercantile community not only facilitated the conduct of day-to-day business, but also helped it to cope with short-term crises and long-term changes. This facilitated the success of the British-Atlantic economy even within the context of changing geo-politics and an under-institutionalised environment. Not working ‘merely for money’ was a successful business model.