article

London zoomshock resize

City centres could lose £3 billion due to permanent changes caused by Covid-19, new study reveals

Friday, 10 December 2021
  • In 2022 the average UK worker will be working from home 20 per cent more (one day a week) than they were prior to the pandemic, having huge consequences for retail and hospitality industries
  • City centres stand to lose £3 billion in revenue due to these changes
  • The study reflects the economic impact of the pandemic, with workers around the world taking advantage of the newfound flexibility in working location from their employers
  • Approximately 77,000 hospitality and retail workers could be forced to relocate or lose their jobs completely.

A new study has calculated the long-term economic impact of Covid-19 on city centres and found that as the shift towards working from home moves businesses to suburban areas, city centres stand to lose £3 billion in 2022.

Economists from the University of Nottingham, the University of Sheffield, and the University of Birmingham, assessed how often people will be working from home in the next year compared to before the pandemic, and what effect that will have on the revenue generated by city centres.

Their research, funded by the Economic and Social Research Council, is published in a paper titled “Covid reallocation of spending: The effect of remote working on the retail and hospitality sector”.

The study uses data from a new Working From Home Survey developed by Professor Paul Mizen, Professor Gianni De Fraja, Gregory Thwaites and Shivani Taneja at the University of Nottingham, with the University of Chicago and Stanford University.

The academics found that on average, people will be working roughly one day a week more at home than they were before the pandemic, which could have huge long-term consequences for the hospitality and retail industries, which have already faced a tumultuous 18 months.

It is expected that the extra day of working from home will be a permanent shift as a result of the pandemic, which has seen everyone’s lives change dramatically since the first national lockdown in March 2021.

As people spend more time in suburban areas due to working from home, they will not be providing the economic benefits to city centres that office workers previously would, such as going to coffee shops, buying lunch, or going shopping after work. These shifts could see roughly 77,000 people who work in the hospitality and retail industries be forced to either relocate to jobs in suburbs or lose their jobs completely.

Not only could these changes lead to tens of thousands of low income workers losing their jobs, but it could make inequalities between rich and poor areas even worse - the study found that, as people who are more affluent are more likely to be able to work from home, the money being lost by city centre shops is more likely to be recuperated in higher income suburbs.

Professor Paul Mizen, in the School of Economics at the University of Nottingham said: "Using a new Working From Home survey developed at the University of Nottingham in collaboration with the University of Chicago and Stanford University, our team from Nottingham, Birmingham and Sheffield universities has tracked changes in commuting patterns and working from home trends during Covid lockdown periods to show that about £3 billion in annual spending could leave city centres as a result of working from home."

Paul Mizen
This illustrates how retail and hospitality sectors will be affected by shifts in work location as a result of a longer term structural change, particularly in larger cities dependent on commuting trade.
Paul Mizen, co-author and Professor of Monetary Economics at the University of Nottingham

The Nottingham academics have also been tracking the opinions of business through the Decision Maker Panel, set up with the Bank of England and Stanford University, providing direct insight into business expectations and uncertainty, for example Covid-19 and Brexit. The panel draws information from Financial Officers in 3,000 UK companies operating in a broad range of industries and is designed to be representative of the population of UK businesses. 

Attitudes towards working from home have changed since the start of the Covid-19 pandemic1 . Employees are now travelling less frequently to the offices in the city centres and more time is spent in suburban locations, resulting in major implications for city centres. Our results suggest that the hospitality and retail sector will be significantly affected, with about 77,000 workers potentially losing their jobs.
Shivani Taneja, co-author and Research Fellow in the School of Economics at the University of Nottingham

Dr Jesse Matheson, co-author from the University of Sheffield’s Department of Economics, said: “We estimate that about £3 billion in annual spending will leave city centres as a result of working from home. This decrease will be concentrated in a few very dense centres; for example, the City of London will experience a spending decrease of 31.6 per cent, and central Birmingham will experience a decrease of 8 per cent. Some of this spending will be realised in the residential areas where these workers live, but some may be lost altogether. As suburban neighbourhoods lack the density of city centres, many retail and hospitality businesses will find it is not profitable to relocate.

“Workers in retail and hospitality may also find that demand has shifted to locations to which commuting is too difficult, which means that supply may not be able to keep up with demand.”

As a result of this shift to working from home - or the effect of ‘zoomshock’ as the academics coined the phenomena - the report argues that city centres may have to transform themselves in order to stay relevant, by becoming more residential instead of retail focused. The research follows a previous study by Dr Matheson which found that how quickly households or businesses recover from the economic impact of Covid-19 depends on where you live and what you do, as wealthier areas will be quicker to recover.

Dr Matheson says there is work to do in finding out if all of the lost £3 billion will be spent elsewhere or lost altogether. He said: “This money may be recuperated in the higher income suburbs, but in a lot of places working from home means people are more spread out, which isn’t good business for retail business like coffee shops, who require high density areas for business. So there is a risk this revenue could be lost from the hospitality and retail sectors forever.”

Story credits

More information is available from Professor Paul Mizen, in the Faculty of Social Sciences at the University of Nottingham at Paul.Mizen@nottingham.ac.uk or; Katie Andrews in the Press Office at the University of Nottingham at Katie.Andrews@nottingham.ac.uk

Notes to editors:

  1. Working from home is revolutionising the UK labour market

The paper 'Covid reallocation of spending: The effect of remote working on the retail and hospitality sector' is available on request.

Katie LinkedIn
Katie Andrews - Media Relations Manager Social Sciences
Email: katie.andrews@nottingham.ac.uk
Phone: 0115 951 5751
Location:

Notes to editors:

The University of Nottingham

Our academics can now be interviewed for broadcast via our Media Hub, which offers a Quicklink fixed camera and ISDN line facilities at Jubilee campus. For further information please contact a member of the Press Office on +44 (0)115 951 5798, email pressoffice@nottingham.ac.uk

For up to the minute media alerts, follow us on Twitter

The University of Nottingham is a research-intensive university with a proud heritage. Studying at the University of Nottingham is a life-changing experience, and we pride ourselves on unlocking the potential of our students. We have a pioneering spirit, expressed in the vision of our founder Sir Jesse Boot, which has seen us lead the way in establishing campuses in China and Malaysia - part of a globally connected network of education, research and industrial engagement. Ranked 18th in the UK by the QS World University Rankings 2023, the University’s state-of-the-art facilities and inclusive and disability sport provision is reflected in its crowning as The Times and Sunday Times Good University Guide Sports University of the Year twice in three years, most recently in 2021. We are ranked seventh for research power in the UK according to REF 2021. We have six beacons of research excellence helping to transform lives and change the world; we are also a major employer and industry partner - locally and globally. Alongside Nottingham Trent University, we lead the Universities for Nottingham initiative, a pioneering collaboration which brings together the combined strength and civic missions of Nottingham’s two world-class universities and is working with local communities and partners to aid recovery and renewal following the COVID-19 pandemic.

More news…

Media Relations - External Relations

The University of Nottingham
C Floor, Pope Building (Room C4)
University Park
Nottingham, NG7 2RD

telephone: +44 (0) 115 951 5798
email: pressoffice@nottingham.ac.uk