Dr Byungchul Choi

Dr Byungchul Choi
Nottingham University Business School China
+86 (0) 574 8818 0996

Expertise summary

An innovation expert whose research focuses on understanding how firms create value through Management Technology (MOT).

Dr Choi focusses on the decision-making mechanisms and management systems to achieve successful technological innovation.

Dr Choi is also interested in developing the Chinese Innovation Model (CIM) to understand how Chinese technology firms achieve successful innovation.


Media Relations - External Relations

The University of Nottingham
YANG Fujia Building
Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB

telephone: +44 (0) 115 951 5798
email: pressoffice@nottingham.ac.uk