An innovation expert whose research focuses on understanding how firms create value through Management Technology (MOT).
Dr Choi focusses on the decision-making mechanisms and management systems to achieve successful technological innovation.
Dr Choi is also interested in developing the Chinese Innovation Model (CIM) to understand how Chinese technology firms achieve successful innovation.
The University of NottinghamC Floor, Pope Building (Room C4)University Park
Nottingham, NG7 2RD
telephone: +44 (0) 115 951 5798
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