An innovation expert whose research focuses on understanding how firms create value through Management Technology (MOT).
Dr Choi focusses on the decision-making mechanisms and management systems to achieve successful technological innovation.
Dr Choi is also interested in developing the Chinese Innovation Model (CIM) to understand how Chinese technology firms achieve successful innovation.
The University of NottinghamYANG Fujia BuildingJubilee CampusWollaton Road
Nottingham, NG8 1BB
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