Professor Eugene Ch'ng

Professor Eugene Ch'ng
International Communications

Expertise summary

I'm an expert in digital technologies, but in hardcore technical developments (hardware-software integration - VR, AR, MR, XR), applied to culture, and cultural heritage.

University links: University of Birmingham, Bradford, Warwick, Newcastle, St. Andrews.

Affiliations: Victoria and Albert Museum, Tate, Shanghai Museum, Shanghai Science and Technology Museum, generally the GLAMs sector.

Consultancy and Research:  Professor Ch'ng is happy to explore opportunities to undertake consultancy and research work with external organisations.

Policy credentials

Policies within China (Ningbo), internationally at the UNESCO endorsed Victoria and Albert Museum's ReACH Initiatives (Reproduction of Art and Cultural Heritage), and also working with Korea's Cultural Heritage Administration in their multiple national, global activities.

Industry credentials

I am director of the NVIDIA Joint-Lab on Mixed Reality. I also work with museums in the region.


Media Relations - External Relations

The University of Nottingham
YANG Fujia Building
Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB

telephone: +44 (0) 115 951 5798