Industry partners launch industry-wide inclusive investing initiative at Parliament

Friday, 23 February 2024

TISA and industry partners, including the University of Nottingham, yesterday launched a wide-ranging Inclusive Investing initiative to make investing more accessible and equitable for all at an event in Parliament, with endorsement from Nadhim Zahawi and Lord Vaizey of Didcot.

Building on previous research, TISA aims to counter the broad investment gap which exists in this country. With women, those outside London and people from a wide range of other demographics keeping more of their assets in cash and investing less in Stocks & Shares ISAs.

The Inclusive Investment campaign utilises proprietary research, shareable social media materials and video content to achieve its aims. In collaboration with Schroders, Alpine Studios and Anna Brading at Mentora Money, TISA has also produced three social media videos targeting millennial and Gen-Y women living outside London to demonstrate more inclusive marketing. 

More than 10 companies have joined the campaign including Schroders, Hargreaves Lansdown and Scottish Widows. TISA is calling on the industry to get behind the videos and get the word out there that women do invest; women can invest successfully and there’s help to get started. Together, we can create greater awareness and drive meaningful change.

TISA’s further research will be launched at TISA’s Inclusive Investing Conference event on Monday, March 4th held at Schroders in London. The research includes:

· How more informative risk warnings impact gendered investment choices and what this means for risk and compliance teams.

· Launching a digital prototype demonstrating what future T&Cs might look like

Carol Knight, CEO at TISA, said: “Financial wellbeing for all is at the heart of TISA’s mission. Statistics show a widespread investment gap, particularly affecting women and minorities as well as residents of UK regions outside London and the South-East. This needs to be urgently addressed.

“We are very pleased that politicians across all parties, the financial services industry and our sponsors in particular have given their full-throated backing for this Inclusive Investing campaign to address that challenge.

“We will be coordinating a broad campaign, and these videos are the first step of many in combating the investment gap in this country. More money in Stocks & Shares ISAs will benefit consumers nationwide, bolster UK industry and provide wide-ranging benefits to all stakeholders. It is therefore my pleasure to launch this campaign today.”

“The University of Nottingham is delighted to have been involved in these projects. This work shows the power of collaboration between industry and academia, particularly in financial services, shown in the recent funding of the INFINITY HUB by Research England. The outputs of this work have the potential to transform the investment experience of consumers, bolstering an already thriving and innovative field.”
Spokesperson from the University of Nottingham

Lesley-Ann Morgan, Global Head of Pensions and Retirement, Schroders, said:

“I’m delighted that Schroders has partnered with TISA to help women become more confident at investing. Although the FCA’s Financial Lives Survey tells us that women are 1.3 times more likely than men to have a savings account, almost three-quarters of women say they don’t feel confident investing, compared with only 58% of men.

“We know that over the long-term investment pays off and this initiative is focused on turning women’s good savings behaviours into equally strong investment habits.

“Based on detailed research and a dedicated working group of experts from a range of backgrounds, we’ve come up with what we hope are some really compelling one-minute videos which aim to empower women. It is time to help close the gender investment gap.”

Anna Brady at Mentora Money, said:

“I hope these films will inspire more financial discussions and content geared towards women. This experience reinforced the power of open conversations about money and their potential to empower women to explore investing with confidence.”

Story credits

More information is available from Professor John Gathergood on

Faith Pring - Media Relations Manager
Phone: 0115 748 4411
Location: University of Nottingham, University Park

Notes to editors:

About the University of Nottingham

Ranked 32 in Europe and 16th in the UK by the QS World University Rankings: Europe 2024, the University of Nottingham is a founding member of the Russell Group of research-intensive universities. Studying at the University of Nottingham is a life-changing experience, and we pride ourselves on unlocking the potential of our students. We have a pioneering spirit, expressed in the vision of our founder Sir Jesse Boot, which has seen us lead the way in establishing campuses in China and Malaysia - part of a globally connected network of education, research and industrial engagement.

Nottingham was crowned Sports University of the Year by The Times and Sunday Times Good University Guide 2024 – the third time it has been given the honour since 2018 – and by the Daily Mail University Guide 2024.

The university is among the best universities in the UK for the strength of our research, positioned seventh for research power in the UK according to REF 2021. The birthplace of discoveries such as MRI and ibuprofen, our innovations transform lives and tackle global problems such as sustainable food supplies, ending modern slavery, developing greener transport, and reducing reliance on fossil fuels.

The university is a major employer and industry partner - locally and globally - and our graduates are the second most targeted by the UK's top employers, according to The Graduate Market in 2022 report by High Fliers Research.

We lead the Universities for Nottingham initiative, in partnership with Nottingham Trent University, a pioneering collaboration between the city’s two world-class institutions to improve levels of prosperity, opportunity, sustainability, health and wellbeing for residents in the city and region we are proud to call home.

More news…

Media Relations - External Relations

The University of Nottingham
YANG Fujia Building
Jubilee Campus
Wollaton Road
Nottingham, NG8 1BB

telephone: +44 (0) 115 951 5798