Leadership in Covid-19: Nottingham University Business School announces May event to help business leaders survive and thrive in the ‘new normal’

Monday, 20 April 2020

Chief Executives, HR, Learning and Development and Talent Management professionals are being brought together by Nottingham University Business School to plot their way forward from the Covid-19 pandemic which is threatening irreversible damage to the UK economy.


Dr Terri Simpkin, Programme Director of the University’s Executive MBA Senior Leadership Degree Apprenticeship, is chairing a free webinar on Leadership: Toward a post-pandemic ‘business as usual’ on Tuesday 5th May. She will be joined by representatives from a wide range of industry sectors and business sizes to explore emerging thinking on how leaders might begin to leverage plans for the future while responding to immediate, unpredictable and possibly transformative business circumstances. 

While the desperate human consequences of this catastrophe unfold across world borders, the business community must reimagine the economic, leadership and organisational landscape of a new ‘business as usual’.
Dr Terri Simpkin, Programme Director of the University’s Executive MBA Senior Leadership Degree Apprenticeship

She continued, "For those at the heart of the UK business landscape – and especially those working in leadership roles, managing people and processes through the current pandemic and beyond – there is actually very little support to help business leaders understand how they can leverage capacity, learning and insight from the past and imagine it for a post-pandemic epoch."

Dr Simpkin will highlight McKinsey’s ‘5Rs’ or stages toward the new normal: resolve, resilience, return, re-imagination and reform. “The Covid-19 pandemic provides us with one of those rare moments in time to shift focus and view leadership differently, to see how the prevailing character of leadership of the past will not serve us through this crisis nor, indeed, into a different ‘normal’,” she said. “Much like looking into a kaleidoscope, leadership at first looks like any number of disparate bits of colour and shape that shift about in relation to each other. Then, almost by magic, the context shifts, and they coalesce into a totally new complex pattern that exists only because all the component parts drop into alignment. Our webinar will give leaders some practical tools for leading in the current crisis, making sense of the uncertainty and taking a proactive role in response.”

To register for the free Leadership: Toward a post-pandemic ‘business as usual’ webinar on Tuesday 5th May (2-3pm) please go to:

Story credits

More information is available from Dr Terri Simpkin in the Nottingham University Business School, at; or Katie Andrews, Media Relations Manager in the Press Office at the University of Nottingham, at

Katie Andrews - Media Relations Manager Social Sciences
Phone: 0115 951 5751

Our academics can now be interviewed for broadcast via our Media Hub, which offers a Quicklink fixed camera and ISDN line facilities at Jubilee campus. For further information please contact a member of the Press Office on +44 (0)115 951 5798, email

For up to the minute media alerts, follow us on Twitter

Notes to editors:

The University of Nottingham is a research-intensive university with a proud heritage. Studying at the University of Nottingham is a life-changing experience and we pride ourselves on unlocking the potential of our students. We have a pioneering spirit, expressed in the vision of our founder Sir Jesse Boot, which has seen us lead the way in establishing campuses in China and Malaysia - part of a globally connected network of education, research and industrial engagement. Ranked 103rd out of more than 1,000 institutions globally and 18th in the UK by the QS World University Rankings 2022, the University’s state-of-the-art facilities and inclusive and disability sport provision is reflected in its crowning as The Times and Sunday Times Good University Guide 2021 Sports University of the Year. We are ranked eighth for research power in the UK according to REF 2014. We have six beacons of research excellence helping to transform lives and change the world; we are also a major employer and industry partner - locally and globally. Alongside Nottingham Trent University, we lead the Universities for Nottingham initiative, a pioneering collaboration which brings together the combined strength and civic missions of Nottingham’s two world-class universities and is working with local communities and partners to aid recovery and renewal following the COVID-19 pandemic.

More news…

Media Relations - External Relations

The University of Nottingham
C Floor, Pope Building (Room C4)
University Park
Nottingham, NG7 2RD

telephone: +44 (0) 115 951 5798