Leadership in Covid-19: Nottingham University Business School announces May event to help business leaders survive and thrive in the ‘new normal’

Monday, 20 April 2020

Chief Executives, HR, Learning and Development and Talent Management professionals are being brought together by Nottingham University Business School to plot their way forward from the Covid-19 pandemic which is threatening irreversible damage to the UK economy.


Dr Terri Simpkin, Programme Director of the University’s Executive MBA Senior Leadership Degree Apprenticeship, is chairing a free webinar on Leadership: Toward a post-pandemic ‘business as usual’ on Tuesday 5th May. She will be joined by representatives from a wide range of industry sectors and business sizes to explore emerging thinking on how leaders might begin to leverage plans for the future while responding to immediate, unpredictable and possibly transformative business circumstances. 

Dr Terri Simpkin resize
While the desperate human consequences of this catastrophe unfold across world borders, the business community must reimagine the economic, leadership and organisational landscape of a new ‘business as usual’.
Dr Terri Simpkin, Programme Director of the University’s Executive MBA Senior Leadership Degree Apprenticeship

She continued, "For those at the heart of the UK business landscape – and especially those working in leadership roles, managing people and processes through the current pandemic and beyond – there is actually very little support to help business leaders understand how they can leverage capacity, learning and insight from the past and imagine it for a post-pandemic epoch."

Dr Simpkin will highlight McKinsey’s ‘5Rs’ or stages toward the new normal: resolve, resilience, return, re-imagination and reform. “The Covid-19 pandemic provides us with one of those rare moments in time to shift focus and view leadership differently, to see how the prevailing character of leadership of the past will not serve us through this crisis nor, indeed, into a different ‘normal’,” she said. “Much like looking into a kaleidoscope, leadership at first looks like any number of disparate bits of colour and shape that shift about in relation to each other. Then, almost by magic, the context shifts, and they coalesce into a totally new complex pattern that exists only because all the component parts drop into alignment. Our webinar will give leaders some practical tools for leading in the current crisis, making sense of the uncertainty and taking a proactive role in response.”

To register for the free Leadership: Toward a post-pandemic ‘business as usual’ webinar on Tuesday 5th May (2-3pm) please go to:

Story credits

More information is available from Dr Terri Simpkin in the Nottingham University Business School, at; or Katie Andrews, Media Relations Manager in the Press Office at the University of Nottingham, at

Katie Andrews - Media Relations Manager for the Faculty of Social Sciences
Phone: 0115 951 5751

Notes to editors:

About the University of Nottingham

Ranked 32 in Europe and 16th in the UK by the QS World University Rankings: Europe 2024, the University of Nottingham is a founding member of the Russell Group of research-intensive universities. Studying at the University of Nottingham is a life-changing experience, and we pride ourselves on unlocking the potential of our students. We have a pioneering spirit, expressed in the vision of our founder Sir Jesse Boot, which has seen us lead the way in establishing campuses in China and Malaysia - part of a globally connected network of education, research and industrial engagement.

Nottingham was crowned Sports University of the Year by The Times and Sunday Times Good University Guide 2024 – the third time it has been given the honour since 2018 – and by the Daily Mail University Guide 2024.

The university is among the best universities in the UK for the strength of our research, positioned seventh for research power in the UK according to REF 2021. The birthplace of discoveries such as MRI and ibuprofen, our innovations transform lives and tackle global problems such as sustainable food supplies, ending modern slavery, developing greener transport, and reducing reliance on fossil fuels.

The university is a major employer and industry partner - locally and globally - and our graduates are the second most targeted by the UK's top employers, according to The Graduate Market in 2022 report by High Fliers Research.

We lead the Universities for Nottingham initiative, in partnership with Nottingham Trent University, a pioneering collaboration between the city’s two world-class institutions to improve levels of prosperity, opportunity, sustainability, health and wellbeing for residents in the city and region we are proud to call home.

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