A campaign to raise awareness of colic in horses among horse owners pioneered by the University of Nottingham’s Vet School and the British Horse Society has won the prestigious Veterinary Record Evidence Award.
REACT Now to Beat Colic educates horse owners on how to spot the early signs of colic in horses and encourages them to have a plan in place should their horse becomes critically ill. The campaign, run by the BHS is based on five years of research by Nottingham Vet School and was funded by World Horse Welfare.
The extensive research found that 90% of horse owners did not feel confident spotting the early signs of colic, and that up to 1 in 5 cases of colic seen by vets as an ‘out of hours’ emergency can be critical. The BHS ‘REACT’ campaign is linked to the ‘Vet React’ campaign, which has resources to help veterinary teams identify critical cases of colic as quickly as possible.
Since the REACT campaign launched last year, the BHS has produced and sent out more than 10,000 REACT packs to horse owners across the country, and has had over 400,000 reaches through social media. The campaign has been well received by industry experts; the research behind it was presented at the International Equine Colic Research Symposium in Kentucky in July 2017, and the British Equine Veterinary Association Congress in September.
Dr John Burford, from the University of Nottingham’s Vet School, said: “The Veterinary Record Evidence Award is a prestigious award which recognises a major contribution to evidence-based medicine in veterinary practice. Winning this award recognises the science behind the campaigns, and the way in which The British Horse Society, World Horse Welfare and University of Nottingham have collaborated to bring the greatest benefit to the horse’s health and welfare.”
BHS Welfare Education Officer, Emmeline Hannelly said: “We are thrilled that REACT has been awarded the Veterinary Record Evidence Award. Since we launched last year we have been overwhelmed by the response we’ve had from horse owners and support from the industry as colic is a major welfare concern. By educating owners how to react quickly at the first signs of colic can make all the difference to the outcome.”
More details on the REACT campaign can be found at http://www.bhs.org.uk/welfare-and-care/react-now-to-beat-colic
— Ends —
Our academics can now be interviewed for broadcast via our Media Hub, which offers a Globelynx fixed camera and ISDN line facilities at University Park campus. For further information please contact a member of the Communications team on +44 (0)115 951 5798, email firstname.lastname@example.org or see the Globelynx website for how to register for this service.
For up to the minute media alerts, follow us on Twitter
Notes to editors:
The University of Nottingham is a research-intensive university with a proud heritage, consistently ranked among the world's top 100. Studying at the University of Nottingham is a life-changing experience and we pride ourselves on unlocking the potential of our 44,000 students - Nottingham was named University of the Year for Graduate Employment in the 2017 Times and Sunday Times Good University Guide, was awarded gold in the TEF 2017 and features in the top 20 of all three major UK rankings. We have a pioneering spirit, expressed in the vision of our founder Sir Jesse Boot, which has seen us lead the way in establishing campuses in China and Malaysia - part of a globally connected network of education, research and industrial engagement. We are ranked eighth for research power in the UK according to REF 2014. We have six beacons of research excellence helping to transform lives and change the world; we are also a major employer and industry partner - locally and globally.
Impact: The Nottingham Campaign, its biggest-ever fundraising campaign, is delivering the University’s vision to change lives, tackle global issues and shape the future. More news…