Mixed Reality Laboratory
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Talk by Joseph Hubbard-Bailey

 
Location
Mixed Reality Lab Meeting Space
Date(s)
Friday 21st February 2020 (12:00-13:00)
Description

Joseph, a Horizon CDT PhD student in the lab, will give the talk this week.

Top 3 EASY Fixes for Terrible Ads! User Insights for Digital Advertising Design and Practice

This short talk will outline the results of an ethnographic study into user experiences of digital advertising, whereby users spent 7 days collecting screenshots of any ads they considered noteworthy. I'll focus on discussing the implications these insights have for (re)designing digital advertising structures, and for improving practice within the current ecosystem.

Mixed Reality Laboratory

University of Nottingham
School of Computer Science
Nottingham, NG8 1BB


telephone: +44 (0) 115 846 6780
email: mrl@cs.nott.ac.uk