Meaningful Personalization of Hybrid Virtual Museum Experiences Through Gifting and Appropriation (GIFT)

GIFT explores hybrid forms of virtual museum experiences. The project brings together artists, designers, museum professionals and computer scientists to help museums create personal encounters with cultural heritage, both in physical and digital realms.

We ask: how can museums create personal and compelling experiences with their digital collections? The GIFT project is developing a framework consisting of software tools, design guidelines, and design-relevant theory to help museums improve their personalisation and experience design. A central part of this work is an action research project with representatives from 10 prominent museums in Europe and the US. A first version of the framework will be published on this website in 2018.

The artist and creatives in Blast Theory and NextGame are exploring these ideas together with The National Videogame Arcade (UK), Brighton Museum (UK) and Museum of Yugoslavia (Serbia).