Nottingham University Business School
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Professor Sally Hibbert

BA (Stirling), PhD (Stirling)
Professor of Consumer Behaviour

Division: Marketing
Centre/Institute: Centre for Research in the Behavioural Sciences
E-mail: Sally.Hibbert@nottingham.ac.uk
Tel: +44 (0) 115 8467653
Location: B78d (North Building, Jubilee Campus)

My teaching corresponds with my research expertise and centres on 'Consumer Behaviour' and 'Marketing and Society'. In both of these modules there is a strong emphasis on developing students' understanding of the relevance of marketing and consumer behaviour beyond the commercial sphere and the interconnectedness of for-profit and non-profit social institutions.

Research Interests
Emotional influences on consumer behaviour; Ethical Consumption; Donor Behaviour/Charitable Giving; Consumer vulnerability and disadvantage; Consumer education, Behaviour change; Customer participation; Value co-creation; Social marketing.

Administrative Roles
Associate Dean for Business and Community Engagement
My teaching responsibilities coincide with my research interest in consumer behaviour and consumption and society.

Marketing & Society
Consumer Behaviour


Undergraduate

Marketing and Society (N13501)


MSc

Consumer Behaviour and Consumption (N14B54)
Current Research Activities
My core expertise is in consumer behaviour, focusing specifically upon motivation/identity, decision making and learning in domains such as ethical and sustainable consumption, charitable giving, health, well-being and vulnerability. In particular, I examine consumer interactions with communications, behaviour change strategies and value co-creation across networks of actors.
I am currently supervising the following Research Students:

Ran Cao
 

Publications prior to 2005



Publications prior to 2005

Journal Articles

Chatzidakis, A.; Hibbert, S.; Mitussis, D.; Smith, A.(2004)., "Virtue in Consumption", Journal of Marketing Management, Vol.20 (5/6), pp.527-544.

Felzenstien, C.; Hibbert, S.; Vong, G.(2004)., "Is the Country of Origin the Fifth Element in the Marketing Mix of Imported Wine? A Critical Review of the Literature", Journal of Food Products Marketing, Vol.10 (4), pp.73-84.

Docherty, S.; Hibbert, S.(2003)., "Examining Company Experiences of a UK Cause Related Marketing Campaign", International Journal of Nonprofit and Voluntary Sector Marketing, Vol.8 (4), pp.378-389.

Barkworth, L.; Hibbert, S.; Horne, S.; Tagg, S.(2002)., "Giving at Risk? Examining Perceived Risk and Blood Donation Behaviour", Journal of Marketing Management, Vol.18 (3), pp.905-923.

Caldwell, C.; Hibbert, S.(2002)., "The Influence of Music Tempo and Musical Preference on Restaurant Patrons' Behaviour", Psychology and Marketing, Vol.19 (11), pp.895 - 917.

Hibbert, S.; Hogg, G.; Quinn, T.(2002)., "Consumer Response to Social Entrepreneurship: The Case of The Big Issue in Scotland", International Journal of Nonprofit and Voluntary Sector Marketing, Vol.7 (3), pp.288-301.

Hibbert, S.; Piacentini, M.; Al Dajani, H.(2002)., "Understanding Volunteer Motivation for Participation in a Community-based Food Co-operative", International Journal of Nonprofit and Voluntary Sector Marketing, Vol.8 (1), pp.30-42.

Hibbert, S.; Tagg, S.(2001)., "Shopping Motivation: Investigating the Shopping Process and Outcomes of the Retail Experience at a Craft Fair", Journal of Marketing Management, Vol.17 (3/4), pp.341-366.

Piacentini, M.; Hibbert, S.; Al Dajani, H.(2001)., "Diversity in Deprivation: Exploring the Grocery Shopping Behaviour of Disadvantaged Consumers", International Review of Retail, Distribution and Consumer Research, Vol.11 (2), pp.141-158.

Combes, E.; Hibbert, S.; Hogg, G.; Vary, R.(2000)., "Consuming Identity: The Case of Scotland", Advances in Consumer Research, Vol.27.

Weir, L.; Hibbert, S.(2000)., "Building Donor Relationships: An Investigation of the Role of Relationship and Database Marketing by Charity Fundraisers", Service Industries Journal, Vol.20,2, pp.114-132.

Caldwell, C.; Hibbert, S.(1999)., "Play That One Again: The Effect of Music Tempo on Consumer Behaviour in Restaurants", European Advances in Consumer Fundraisers, Vol.4.

Hibbert, S.; Horne, S.(1997)., "Donation Dilemmas: A Consumer Behaviour Perspective", Journal of Nonprofit and Public Sector Marketing, Vol.2, pp.261-274.

Hibbert, S.; Horne, S.(1996)., "Giving to Charity: Questioning the Donor Decision Process", Journal of Consumer Marketing, Vol.13, pp.4-13.

Stone, J.; Horne, S.; Hibbert, S.(1996)., "Shopping Motives in Alternative Retail Formats: The Case of the Car Boot Sale", International Journal of Retail and Distribution Management, Vol.24, pp.4-15.

Hibbert, S.(1995)., "The market positioning of British Medical Charities", European Journal of Marketing, Vol.29 (10), pp. 6-26.

Hibbert, S.; Horne, S.(1995)., "To Give or Not to Give: Is that the Question", European Advances in Consumer Research, Vol.2.



Chapters in Books

Hibbert, S.; Smith, A.(2001)., "Consumer Behaviour", in Malcolm Warner (ed) International Encyclopaedia of Business and Management, pp.1034-1044, London, Thompson Learning.

Horne, S.; Hibbert, S.(1998)., "Consumer Behaviour and Charitable Giving", in Gabbott, M; Hogg, G (ed) Consumers and Services, London, John Wiley.



Conferences

Chatzidakis, A.; Hibbert, S.; Mitussis, D.; Smith, A., 2004, "Virtue in Consumption", at Academy of Marketing Conference, University of Gloucestershire, July.

Hibbert, S.; Piacentini, M., 2004, "Grocery Shopping on a Low Income: How do People Cope?", at European Association for Consumer Research, UCD, Dublin.

Felzenstien, C.; Hibbert, S., 2003, "The Effects of Country of Origin on UK Consumers' Perception of Imported Wines", at European Marketing Academy Conference, Strathclyde, Glasgow.

Hibbert, S.; Piacentini, M., 2003, "Grocery Shopping on a Low Income: How Do People Cope?", at European Association for Consumer Research Conference 2003, June, Dublin.

Hibbert, S.; Hogg, G.; Quinn, T., 2002, "Consumer Engagement with Social Entrepreneurship", at European Marketing Academy Conference, Braga, Portugal.

Hibbert, S.; Home, S., 2002, "Consumer Perceived Value in Disposal Behaviour", at Academy of Marketing (AM) Conference, Nottingham.

Hibbert, S.; Horne, S., 2002, "Consumer Motives for Donating Goods to Charity Shops: Giving or Getting Rid?", at European Marketing Academy Conference, Braga, Portugal.

Hibbert, S.; McDermott, L.; O'Donohoe, S.; Piacentini, M., 2002, "The Interpretation of Financial Services Advertising and Low Income Consumers", at Consumer Research Academy Workshop Series (CRAWS), UMIST, Manchester, April 2002.

Ireland, F.; Hibbert, S.; Smith, A.P., 2002, "Consumer Response to Guilt Appeals for Charitable Donations", at 2nd Arts and Non-Profit Marketing Colloquium, London Metropolitan University.

Combes, E.; Hibbert, S.; Hogg, G.; Vary, R., 2001, "Scotland as a Brand: Consumption and Identity in the 21st Century", at European Marketing Academy Conference, Bergan, Norway.

Horne, S.; Hibbert, S., 2001, "Merchandising for Charity Retailing: Consumer Donations of Used Goods", at Arts and Non-profit Marketing Colloquium, Henley.

Horne, S.; Hibbert, S., 2001, "What to do with the Unwanted? How Consumers Dispose of Used Goods", at European Marketing Academy Conference, Bergan, Norway.

Hibbert, S.; Piacentini, M.; Al Dajani, H., 2000, "Socially Excluded? Exploring the Grocery Shopping Behaviour of Consumers in a 'Deprivation Area'", at American Marketing Association Winter Educators' Conference.

Piacentini, M.; Hibbert, S.; Tagg, S.; Al Dajani, H., 2000, "Shopping Behaviours of the 'Socially Excluded'. Examining the Diversity of Experience", at Consumer Research Academy Workshop Series (CRAWS).

Docherty, S.; Hibbert, S., 1999, "Cause-related Marketing: Case Study of a UK Charity", at Researching the Voluntary Sector Conference.

Hibbert, S., 1999, "The Role of Mood in Shopping Motivation", at European Marketing Academy Conference.

Alorbi, K.; Hibbert, S.; Horne, S.; Tagg, S., 1998, "'Dedication's what you need' - How do you get it from donors?", at European Marketing Academy Conference.

Hibbert, S., 1998, "In the Mood - or not? Exploring the functional perspective of mood", at European Marketing Academy Conference.

Hibbert, S., 1996, "Developing a Self-Report Mood Measurement Scale for Use in Consumer Behaviour Research".

Hibbert, S.; Horne, S., 1996, "Donor Decision Making: A Comparison with Consumer Decision Making", at European Marketing Academy Conference.

Hibbert, S., 1994, "Discrimination Amoungst Generic Competitors: The Case of British Medical Charities", at Marketing Educators Group (MEG) Conference.



Publications from 2005 to the present day

Journal Articles

Luca, N. Hibbert, S; McDonald, R(2016)., "Midstream Value Creation in Social Marketing", Journal of Marketing Management, Vol.32 (11-12), pp. 1145-1173.

Bosangit, C.; Hibbert, S.; McCabe, S.(2015)., "If I was going to die I should at least be having fun: travel blogs, meaning and tourist experience", Annals of Tourism Research, Vol.55, pp. 1-14.

Chatzidakis, A.; Hibbert, S.; Winklhofer, H.(2015)., "Are Consumers? Reasons for and against Charitable Giving Distinct?", European Journal of Marketing, Vol.50 (1/2), pp. 125-144.

Luca, N.; Hibbert, S.; McDonald, R.(2015)., "Towards a service-dominant approach to social marketing", Marketing Theory, pp. 1-25, forthcoming 2015, DOI: 10.1177/1470593115607941.

Piacentini, M.; Hibbert, S.; Hogg, M.(2013)., "Consumer resource integration amongst vulnerable consumers: care leavers in transition to independent living", Journal of Marketing Management, pp. 1-20.

Hibbert, S.; Piacentini, M.; Hogg, M.(2012)., "Service recovery following dysfunctional customer participation", Journal of Consumer Behaviour, Vol.11 (4), pp. 329-338.

Hibbert, S.; Winklhofer, H.; Temerak, M.(2012)., "Customers as resource integrators: towards a model of customer learning", Journal of Service Research, Vol.15 (3), pp. 247-261.

Chatzidakis, A.; Smith, A.; Hibbert, S.(2009)., "Do I need it, do I, do I really need this?: Exploring the Role of Rationalization in Impulse Buying Episodes", Advances in Consumer Research, Vol.36, pp. 248-253.

Hibbert, S.(2009)., "All in the mind: How the psychology of giving can inform fundraising", Caritas, Vol.Issue 18, (May), pp. 33-35.

Chatzidakis, A.; Hibbert, S.; Smith, A.(2007)., "Why People Don't Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation", Journal of Business Ethics, Vol.74 (1), pp. 89-100.

Hibbert, S.; Smith, A.; Davies, A.; Ireland, F.(2007)., "Guilt Appeals: Persuasion Knowledge & Charitable Giving", Psychology and Marketing, Vol.24 (8), pp. 723-742.

Chatzidakis, A.; Hibbert, S.; Smith, A.(2006)., "Ethically Concerned, yet Unethically Behaved": Towards an Updated Understanding of Consumer's (Un)ethical Decision Making, Advances in Consumer Research, Vol.32, pp. 693-698.

Hibbert, S.; Hogg, G.; Quinn, T.(2005)., "Social Entrepreneurship: Understanding Consumer Motives for Buying the Big Issue", Journal of Consumer Behaviour, Vol.4 (3), pp.1-14.

Hibbert, S.; Horne, S.; Tagg, S.(2005)., "Charity Retailers in Competition for Merchandise: Examining How Consumers Dispose of Used Goods", Journal of Business Research, Vol.58 (6), pp.819-828.

Sullivan, M.; Hibbert, S.(2005)., "The Music Collector", European Advances in Consumer Research.



Chapters in Books

Hibbert, S.; Piacentini, M.; Hogg, M.(2015)., "Care Leavers Experiences of Assuming Consumer Roles During the Transition to Adulthood", in Consumer Vulnerability: Conditions, Contexts and Characteristics.

Hibbert, S.(2013)., "Charity Communications: Shaping Donor Perceptions and Giving", in Routledge Companion to Philanthropy, forthcoming 2013.

Bosangit, C.; McCabe, S.; Hibbert, S.(2009)., "What is told in travel blogs? Exploring travel blogs for consumer narrative analysis", in Hopken, W.; Gretzel, U.; Law, R. (ed) Information and Communication Technologies in Tourism 2009: Proceedings of the International Conference in Amsterdam, The Netherlands, pp. 61-72, Wien, Springer-Verlag.



Conferences

Bailey, A.; Winklhofer, H.; Hibbert, S., 2014, "Exploring Customer Learning Styles - The Case of DIY", Thessaloniki, Greece.

Bailey, A.; Hibbert, S.; Winklhofer, H., 2013, "Planning and Resource Integration in Consumer Learning Value Creation", at Naples Forum on Service, Ischia, Italy.

Bailey, A.; Hibbert, S.; Winklhofer, H., 2013, "The Role of Learning in Consumer Value Co-Creation Activities", at European Association for Consumer Research, Barcelona, Spain.

Caruana, R.; Singleton, S.; Hibbert, S.; Le Beller, M., 2013, "Corporate-Consumer Communication: Exploring Dialogue and Dialectics.", at The Co-Construction of Citizenship, EGOS, Toronto..

Singleton, S.; Hibbert, S.; Caruana, R., 2012, "Co-creating CSR Knowledge in Corporate-Consumer Communication: From Monologue to Dialogue", at International Colloquium on Relationship Marketing, Nottingham Trent University. Best paper prize..

Singleton, S.; Hibbert, S.; Caruana, R., 2012, "From Monologue to Dialogue: Mapping Dialogical Traditions within Co-Creation and Corporate Social Responsibility.", at Corporate Responsibility Research Conference, BEM - Bordeaux Management School. Best paper prize.

Sobhy, T.; Winklhofer, H.; Hibbert, S., 2012, "The Effect of Customer Education on Co-Creation Behaviour: A Multichannel Approach.", at Academy of Marketing Conference, University of Southampton.

Sobhy, T.; Winklhofer, H.; Hibbert, S., 2012, "The Impact of Customer Education on Co-creation Behaviour.", at American Marketing Association Servsig International Service Research Conference, Hanken School of Economics, Helsinki..

Piacentini, M.; Hibbert, S.; Hogg, M., 2011, "Young People Leaving Foster Care: Navigating the Marketplace.", at 7th CRAWS Conference, Manchester..

Chuah, S.; Hibbert, S., 2010, "Moral Emotions and Altruistic Giving", at The Asia Pacific Regional Meeting of the Economic Science Association, University of Melbourne.

Temerak, M.; Winklhofer, H.; Hibbert, S., 2010, "Managing Customer Participation Through Customer Education: A Research Agenda", at the American Marketing Association Summer Educators' Conference, Boston, U.S.A..

Hibbert, S.; Chuah, S., 2009, "Appealing to Moral Emotions: Examining Donor Responses to Fundraising Ads Through a Dictator Game Experiment", at NCVO/VSSN Conference, University of Warwick.

Hibbert, S.; Piacentini, M.; Hogg, M., 2009, "Aberrant Service Consumer Bahaviour and Coping", at Merketing and Public Policy Conference, Washington DC.

Temerak, M.; Hibbert, S.; Winklhofer, H., 2009, "Managing Customer Participation Through Customer Education", at EIASM Workshop on Service Dominant Logic.

Temerak, M.; Winklhofer, H.; Hibbert, S., 2009, "Bridging the Gap Between Customer Education and Customer Co-creation, Customer Citizenship Behaviours", at Academy of Marketing Conference, Leeds Metropolitan University.

Chatzidakis, A.; Smith, A.; Hibbert, S., 2008, "Exploring the role of rationalization in impulse buying episodes", at Association for Consumer Research Conference, San Francisco, USA.

Hogg, M.; Hibbert, S.; Piacentini, M., 2008, "Consumption and Social Stigma in Identity Projects: Stories from Fostered Children", at Consumer Culture Theory Conference, Boston.

Leong, V.; Ennew, C.; Hibbert, S., 2008, "Cues to Improve Tangibility of Financial Services: An Empirical Evaluation", at Academy of Marketing Conference, University of Aberdeen, July.

Leong, V.; Ennew, C.; Hibbert, S., 2008, "The Role of Personal Values in Consumer Visualisation Strategies for Services Marketing Advertisements", at Acadmy of Marketing Conference, University of Aberdeen, July, Services Marketing track prize winner.

Devlin, J.; Lunt, P.; Hibbert, S., 2007, "Towards a Framework for Evaluating Consumer Detriment", at American Marketing Association Marketing and Public Policy Conference 2007.

Hibbert, S.; Piacentini, M.; Hogg, M., 2007, "Care Leavers' Transition to Independent Living", at European Advances in Consumer Research Conference, Milan.

Sullivan, M.; Hibbert, S., 2005, "The Music Collector", at European Advances in Consumer Research, Gotenburg.

 

 

Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

telephone: +44 (0) 115 846 6602
fax: +44 (0) 115 846 6667
email: business-enquiries@nottingham.ac.uk