Marketing, Tourism and Analytics
Our mission is to be a beacon of positive societal impact through internationally recognised interdisciplinary marketing, tourism and analytics research and education. We are committed to sustainable consumer and market relations through enhanced stakeholder decision-making power.
As one of the world’s few Departments of Marketing, Tourism and Analytics, our community works within, across, and at the intersections of these critical areas to push the boundaries of knowledge beyond the conventional. By integrating expertise in these areas and working closely with business partners, the public sector and other stakeholders we deliver impact-driven research and real-world informed education.
Students and collaborators benefit from our:
- continued excellence in consumer behaviour, marketing strategy, digital marketing, and critical marketing
- targeted focus on the dynamic and fast-growing travel and tourism sector through tourist behaviour and tourism policy research
- world-leading expertise in business, marketing and behavioural analytics based in data science and AI approaches
Integration of expertise
Our areas of expertise are integrated across three themes:
- Marketing for the greater good
- Sustainable tourism
- Advanced analytics and AI
Our department works across these three areas, informing our interdisciplinary MSc courses (MSc Marketing, MSc Digital Marketing, MSc International Tourism Management and Marketing, MSc Business Analytics, and MSc Business and AI) and leading on internationally recognised research centres - N/LAB and Sustainable Travel and Tourism Advanced Research Centre (STTAR Centre). We are also home to the Digital Centre of Excellence, which integrates digital partner technologies for enhanced research and learning. The graphic above illustrates this integration of our expertise.
By bringing together expertise across Marketing, Tourism and Analytics, our department coalesces around a passion for sustainable consumer and market relations and supporting our students’ ambitions to become responsible future leaders in these fields.
Teaching
Research
People
Samanthika Gallage, Assistant Professor in Marketing, talks about using a bottom-up approach by going to consumers first instead of organisations.
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