Nottingham University Business School
Group of gardeners tending to organic crops at community garden, reviewing data on a digital tablet and picking up a basket full of fresh produce from their small business

Marketing, Tourism and Analytics

Our mission is to be a beacon of positive societal impact through internationally recognised interdisciplinary marketing, tourism and analytics research and education. We are committed to sustainable consumer and market relations through enhanced stakeholder decision-making power.

As one of the world’s few Departments of Marketing, Tourism and Analytics, our community works within, across, and at the intersections of these critical areas to push the boundaries of knowledge beyond the conventional. By integrating expertise in these areas and working closely with business partners, the public sector and other stakeholders we deliver impact-driven research and real-world informed education.

Students and collaborators benefit from our:

  • continued excellence in consumer behaviour, marketing strategy, digital marketing, and critical marketing
  • targeted focus on the dynamic and fast-growing travel and tourism sector through tourist behaviour and tourism policy research
  • world-leading expertise in business, marketing and behavioural analytics based in data science and AI approaches

Marketing Infographic - Indicates the crossover between key research themes and the connections to programmes and research centres.

Integration of expertise

Our areas of expertise are integrated across three themes:

  • Marketing for the greater good
  • Sustainable tourism
  • Advanced analytics and AI

Our department works across these three areas, informing our interdisciplinary MSc courses (MSc Marketing, MSc Digital Marketing, MSc International Tourism Management and Marketing, MSc Business Analytics, and MSc Business and AI) and leading on internationally recognised research centres - N/LAB and Sustainable Travel and Tourism Advanced Research Centre (STTAR Centre). We are also home to the Digital Centre of Excellence, which integrates digital partner technologies for enhanced research and learning. The graphic above illustrates this integration of our expertise.

 


 

Photo of Jillian Rickly

By bringing together expertise across Marketing, Tourism and Analytics, our department coalesces around a passion for sustainable consumer and market relations and supporting our students’ ambitions to become responsible future leaders in these fields.

 


 

A male student raising his hand in classroom

Teaching

A female student reading a book in a library

Research

Staff sat at their desks working on Jubilee campus

People

A selection of books on a shelf

Publications

 

 


 

Samanthika Gallage, Assistant Professor in Marketing, talks about using a bottom-up approach by going to consumers first instead of organisations.


 

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Nottingham University Business School

Jubilee Campus
Nottingham
NG8 1BB

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