One of the largest and most renowned groups of marketing academics in Europe, the Marketing Department is a centre of internationally excellent teaching and research.
We are a vibrant, dynamic and welcoming community of scholars and PhD students who work closely with companies, the public sector and other stakeholders to undertake impactful research. We work with recognised organisations and the industry to ensure our teaching remains relevant to employers and is at the cutting edge of marketing practice.
With a desire to champion sustainability, our mission is underpinned by world-class business and stakeholder collaborations, research with impactful reach and unrivalled expertise across consumer analytics, tourism and innovation.
The Marketing Department strives to challenge marketing practice and advance our understanding of customers, networks, experiences and brands amidst a rapidly changing world. Our aim is to provide transformative scholarship and instruction.
Samanthika Gallage, Assistant Professor in Marketing, talks about using a bottom-up approach by going to consumers first instead of organisations.
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