Nottingham University Business School
Si Yuan Building



N/LAB is a centre of excellence at the University of Nottingham, developing and applying innovative research in Artificial Intelligence (AI) and Machine Learning and Human Behaviour in projects targeting social good. 

Research at N/LAB focuses on the development and application of innovative computational methods using Big Data, Behavioural Science and AI/Machine Learning to understand human behaviour through the lens of digital footprint datasets, across sectors ranging through health, retail, mobility, energy and communications.

N/LAB projects target social good in support of sustainable interventions and data-driven policy decision making.

In partnership with citizens, business, and the public sector, we derive unique forms of demographic intelligence generated from digital footprint data streams, partnering with NGOs, governments and multinational companies across the globe. 



The N/LAB Research site provides more information on our wide range of current and prior projects. Alongside N/LAB's core research, we run a Business Analytics MSc. More information can be found by following the link below. 

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N/LAB Research

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Business Analytics MSc




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Nottingham University Business School

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