We cover the whole spectrum of marketing in our teaching, with a wide range of modules, each delivered by a dedicated subject specialist. We work with recognised organisations and the industry to ensure our teaching remains relevant to employers and is at the cutting edge of marketing practice.
The department launched its MSc Marketing in 1998, and has consistently developed the course, which attracts top students from a variety of backgrounds forming a global student cohort. The MSc delivers first class teaching that is practically focused and yet grounded in the latest ideas and principles. With Marketing being a core module on the Business School's MBA programmes and a very popular elective for undergraduates, there are few students who graduate from NUBS without some marketing experience.
There is a real synergy between our teaching and research in the department. We address key issues that are at the forefront of current marketing thought and its intersection with data analytics, informed by our close work with NLAB, the University's Centre of Excellence for Consumer and Citizen Analytics. NLAB's connections with top line global companies help us to provide genuine expert insights, combining the theoretical with people at the forefront of practical knowledge, ensuring the learning experience for our students is truly unique.
Marketing Department staff teach modules on the following courses:
- BSc Management
- BSc International Management
- BA Management with Languages
- MSc HRM & Organisation (CIPD accredited)*
- MSc Business & Management
- MBA (Full-Time)
- MBA (Executive)
- MBA Executive Healthcare (led by CHILL)
- MSc Management
- MSc International Business